Sked Social

LinkedIn is pushing HARD for us all to start posting video to the platform. So if your brand has been struggling to gain cut-through until now—could this be a sign to ditch the carousel (guilty 🙋♀️👇  ) and schedule some filming time this week? Swipe for a TLDR best-practice guide, or head to the link in our bio for a deeper breakdown of LinkedIn video dos-and-don'ts—freshly updated for 2025: https://hubs.ly/Q03cfbjj0

For years, follower growth was the gold standard for measuring social media success. But as platforms like Instagram and TikTok continue to evolve, that old-school approach is quickly becoming outdated. So what marks 'success' for brands on social media instead? We rounded up 5 essential metrics to track in 2025—link in comments 🔗

I have a confession... My social strategy used to be a shot in the dark. I thought I knew my audience. I thought I was tracking the right metrics. And, you guessed it—I wasn’t exactly hitting the bullseye. That’s the problem: If we don’t know what people are saying about our brand, how can we be successful marketers? Then I found Sked Social’s new Social Listening tool. Now, I log in and instantly see: ✅ Who’s talking about my brand (and what they’re saying). ✅ What content is driving the most love—or hate. ✅ How my competitors are performing (so I can stay ahead). ✅ AI-powered reports that make me look really smart in meetings. 😏 So now, instead of taking a shot in the dark, I’ve got tunnel vision. Want to see it in action? Try their new social listening tool for free >> https://lnkd.in/gFDYh3Un Did we just make social listening fetch? #SkedSocialPartner Sked Social

As social media managers, it's easy to get so caught up in the day-to-day, that we forget to look at the bigger picture. Feeling like it might be time to take stock? We've custom-built a Google Sheet that will walk you through a social media audit process. Simply fill in the blanks, respond to the prompts, and finish with a snapshot of exactly where your social media is at: https://hubs.ly/Q039DcKz0 📸

Social Listening: now available on Sked (without the enterprise-level price tag!) 🎉 With Sked's Social Listening you can: ✅ Know exactly what your audience is thinking – Go beyond likes and comments to track brand perception in real time. ✅ See who's engaging even if they’re not following you – Understand your audience beyond your follower count. ✅ Stay ahead of the competition – Monitor competitor performance and industry trends to refine your strategy. ✅ Turn insights into action – Generate slick, presentation-ready reports in seconds. And the best part? Elements of Social Listening are included in every Sked plan, starting at just $59/month. Sign up for a free trial with code LISTENUP to get 30 days free—offer ends April 1: https://hubs.ly/Q039kytC0

Social listening: the thing brands love to say they do but mostly… don’t.  Or worse—they're half-heartedly lurking without actually acting on what they hear. Why? Because it’s either: ❌ Too expensive ❌ Too complicated ❌ Too fragmented across multiple tools But here’s the thing—not listening to your audience is costing you. You’re missing out on trends before they go viral. You’re not catching brand sentiment shifts until it’s too late. You’re leaving competitive insights on the table. That’s why I’m excited about Sked Social’s new AI-driven Social Listening tool—because it actually solves these pain points without the enterprise-level price tag. ✅ Real-time insights on audience sentiment & trends ✅ Easy competitor tracking (up to 20 brands 👀) ✅ AI-powered analysis so you don’t have to spend hours in spreadsheets If social listening has been falling into the depths of your to-do list, it’s time to get it checked off! Grab their Ultimate Guide to Social Listening (link in the comments). #SkedSocialPartner

When you're a social media manager, screen addiction transcends the severance barrier.

Are you great at marketing, but invisible when it comes to promoting yourself or your business? If so, you’re not alone—and it’s time to change that. Sked Social's Rachel Ramsay is linking up with Melissa Lohrer from Waverly Ave. Consulting and the Agency Darlings Podcast to host a free webinar—Stop Ghosting Your Own Marketing: How to Finally Nail Your Self-Promotion Strategy in 2025. Here’s what they'll cover: ✅ Proven ways to attract your ideal audience (backed by real stats) ✅ How to get over the ‘cringe factor’ and finally feel good about putting yourself out there ✅ Tools to get started so you’re not staring at a blank screen ✅ Staying consistent without letting marketing eat your entire schedule ✅ Effortless repurposing—how to transform one piece of content into multiple posts PLUS ~ Join for the duration of the livestream or replay and get our 30 Days of Content Ideas for Agencies free. Ready to finally put your expertise on display? Sign up here and let’s make 2025 the year you stop ghosting your own marketing: https://lnkd.in/gmFb3Vzf

Carousels currently have the highest engagement rate of all Instagram post types—so if they’re not in your content mix yet, consider this your sign to start! Need inspiration? Here are three fresh ideas to help you make the most of carousels. 👉 Swipe to see them, or steal our full roundup of ideas over on the Sked blog: https://hubs.ly/Q037GqjK0

In the ever-evolving world of social media, staying ahead of the curve isn’t just a nice-to-have—it’s a must. Top social media agencies know this, which is why they’ve made social listening an integral part of their strategy. But they’re not just tracking hashtags and mentions; they’re diving deep, using insights to craft smarter strategies, spot trends before they explode, and prove ROI like pros. Read our blog to uncover how the best in the biz are doing it—and how you can, too 👇 https://lnkd.in/gZck4iXv