Harvey.

To start our team’s strategy offsite in Dja Dja Wurrung Country (Castlemaine), we were honoured by a Welcome to Country smoking ceremony led by Dja Dja Wurrung Elder, Uncle Rick Nelson. The ceremony was a grounding experience, acknowledging the traditional custodians of this beautiful country and their enduring connection to it. Uncle Rick’s words invited us to reflect on the where we’ve been and where we want to go with our business, impact and purpose to leave behind a better world. Surrounded in nature, it set the tone for a day of collaboration and some blue sky planning. And yea, the fuffy Chairdog Harvey 🐶 was there to oversee. 🦩Simon Smallchua Rebecca Smallchua Sarah O'Terra Celine Tan

Earlier this year at the B Corp Assembly (the gathering of B Corps from AANZ) Kira D., B Lab legend & event MC, kicked off with these poignant words in her commencement speech to all the B’s in attendance. ‘This week will hopefully leave with with more questions than answers’. Listening in the audience, Sarah O'Terra from the Harvey team was soaking in Kira’s words. The consensus is generally that business for good is an endeavour worth putting our energy into, with many amazing business all over the world making real change for a more positive future for people and planet. On the other side of the coin, becoming complacent in our own impact as teams can sometimes stunt innovation and further progress, a ‘we’re doing more than others, aren’t we?’ By the end of the three day conference Sarah’s head and ears were filled with questions like ‘is this *actually* making a difference?’, ‘what else can we do?’, ‘are we centring the voices of the people and communities this directly impacts?’, ‘should we scale to reach more people, or is few people at a deeper level better?’. Kira was right (she often is). After a small existential crisis on the car ride home, Sarah reflected that the questions are a welcome challenge. She feels she’s right where she needs to be, surrounded by the kind of people she can learn from and grow with to find meaning in her work and contribution to people and planet 🌎 Read more about Sarah’s experience at B Corp Assembly 2024 in our blog post: https://lnkd.in/gidZYkAr #bcorp #businessasaforceforgood

Spreading the merry 🌟 collaborating with Sarah Prescott to help the Merry People team expand into international markets with customer-driven insights. Here’s how it went ⬇️ 📝The Brief: Merry People knew their Australian customers deeply and wanted to get a read on how the UK & US were different & similar. The goal was to figure out what drives purchases, create clear customer segments, and set up a strong brand and product positioning to guide future strategies. 💡The Solution: We ran a survey and interviews with potential customers in the US and UK summarised in a key findings report. We went deep on customer behaviour and attitudes to gumboots, gauging brand perceptions and motivations - delivering a suite of actionable insights & detailed segments. 🌟The Impact: The team embedded the segments and key insights into product and marketing decisions in both the US and UK, strategically applying these insights to geography, paid media, creative, and messaging. This contributed to their 2-3x YoY growth in both 2023 and 2024. Learn more in our case study: https://lnkd.in/g9jDKGCf ?utm_source=linkedin&utm_medium=organic&utm_term=case-study&utm_content=merry-people #CustomerResearch

Where did this year go? 🏃 Our reflection on the year so far: https://bit.ly/3TXaZfj Swipe to see our highlights ✨ - Revamped The Sociable Weaver Group's brand and website - Developed a visual identity for architecture firm Chaulk Architecture Studio - Enhanced Common Ground 's Dreamy Website and Podcast - Brand uplift and new Shopify website for Farm My School - Hired Senior Designer Celine Tan who has taken our design capabilities to the next level - Participated in a panel event on “How to Communicate B Corp” hosted by Natalie Dean-Weymark at COMPASS STUDIO and B Lab Australia and Aotearoa New Zealand with a panel of other B Corp Marketers; Stephanie Audino, Senior Brand and Marketing Manager, Boody, Annaleise Alpert, Marketing Manager, 4 Pines Brewing Company Pty Ltd and Kate Robertson, Brand and Marketing Manager, Pic's Peanut Butter. #Reflections #2024Highlights

So you’re at the stage of your brand journey where you have identified and audited your brand assets, gained valuable insight from your audience and done some desktop research to seek inspo. What’s next? Workshop time! Running a good workshop is an art - do it intentionally. We have a free Mural template for our brand strategy workshops which could help - check it out on our website and the below tips to help streamline your session: - Set a very clear agenda & timeframe for each section - Ask people to write and contribute one at a time - Don’t let things go off in free flow conversions for more than 10 minutes - Don’t let one or two people dominate - All ideas are welcome, debate and criticism comes later - Group and prioritise ideas as you go Something else we find super helpful to engage the workshop attendees and ensure workshops are as effective as possible is a little bit of ‘homework’ for each person. Use our template for brand and website workshops if it’s helpful - https://lnkd.in/gPmXWz7u

Our friends, clients, and fellow B Corp buddies, The Sociable Weaver Group; design & build homes to outlast a lifetime, focusing on making them practical, beautiful and sustainable for generations to come. We collaborated with them to renew their brand and website; inspired by their Passive House standards 🏡 The brief; solution; impact below ⬇️ 📝The Brief: Our collaboration with the authentic folks at The Sociable Weaver revealed significant gaps in their existing website as a brand tool and challenges of the UX and managing/uploading content. 💡The Solution: Build a beautiful, flexible, and easy-to-manage website that truly reflects The Sociable Weaver’s essence. We thoughtfully applied their existing visual identity and incorporated more content focused on people, impact, process, and sustainable building advice. 🌟The Impact: A holistic understanding of their brand ensures consistency across all channels, clarifying their messaging and tone. Coupled with an easy-to-use CMS, the team can now effortlessly update and add new content. If you want to learn more about the build check out our case study: https://lnkd.in/gczvR_pT #Webflow #Webflowpartnership

“How to communicate B Corp” to your audience? Insights from Natalie Dean-Weymark, COMPASS STUDIO [From panel hosted by Compass and B Lab Australia and Aotearoa New Zealand in May]. “As a collective community, we have an audience of millions. That means we have the power to ensure our B Corp certification is recognised and regarded by our existing and future audiences”. We can lean into storytelling to empower consumers and friends to look out for and get involved with B Corp - as a trusted and credible certification that represents the positive impact brands and consumers can have✨    Thanks to Natalie from Compass for facilitating the recent panel on communicating becoming a B Corp with Angie from B Lab ANZ. For more from the session - https://lnkd.in/dF8m7bhF & https://lnkd.in/g7JwQ7S3   #bcorp #thiswayforward #businessasaforceforgood  

How can you make sure your brand is aligning with your audience? Ask them. Get input from your audience using surveys like the Typeform survey we created for our client The Sociable Weaver Group. If you’d like to check out our example head to our website (https://lnkd.in/gGms8xF8). Keep reading to learn how to define your audiences and get their input ⬇️ We recommend, don’t get too academic or stereotypical (like 35-45 women) any generalised group of people are usually so different - focus on common attitudes, behaviours, values and engagement with your category. Defining can be tricky in itself, do you care about donors, specific customers, potential customers, existing staff, new staff, etc. In theory they all matter, but you can’t understand everything, so choose a starting 2-3. Depending on the surveying methods you are using; group conduct 1-1 interviews, workshops or online surveys to seek answers, here are some questions you could ask: - What is their relationship with you? Customer (past, recent, ongoing?); potential customer; staff; partner; follower; etc - If you have various aspects/brands: Which brands/services do they engage with? - What 3 words first come to mind when they think of you? - What’s most unique or valuable about your organisation? - How likely are they to recommend you to family, friend or a colleague? (0-10)  - If they want to share a testimonial - It could be what we did, why it was good, what makes us different? We can refine it with you before we use it. - If your brand was a person/friend you know, how would you describe them? - Value perception: Do you think we are: too expensive, too cheap or good value for money? - What products/services do they think you do? - Give a set list of terms/descriptors and ask them which best describe you - How can you improve?

Q: So you've recently become a B Corp. Who do you tell first? [From panel hosted by COMPASS STUDIO and B Lab Australia and Aotearoa New Zealand in May]   1. The internal audience. “Internal buy-in and internal awareness and understanding comprehension was the first step”. Empower employees to be advocates and knowledgeable, confident, and proud when they speak about what it means to be a B Corp.   2. Equally, key customers. Partners, suppliers, and people want to buy from brands using business as a force for good. Highlight this point of difference to your people.   Thanks to Annaleise Alpert from 4 Pines Brewing Company Pty Ltd for sharing 4 Pines lessons on communicating becoming a B Corp in a recent panel event hosted by Natalie Dean-Weymark at COMPASS STUDIO and Angie Farrugia at B Lab Australia and Aotearoa New Zealand. For more from the session - https://lnkd.in/dF8m7bhF   #bcorp #thiswayforward #businessasaforceforgood  

Rebecca Smallchua shares her insights on the runnings of Harvey; her professional (and personal) journey; biggest impact lessons and inspiration for business for good (https://lnkd.in/g-vquKV7). Highlights; 💡 Our guiding principle ‘curiosity done well’ - ask, listen, understand 🧠 Typical day; balances deep brand work, discovery meetings, and parenting 🌟Inspiring clients; Studio Schools of Australia , empowering Indigenous education 📖 Lessons learnt - understand your audience, focus your brand, and embrace authenticity 🏡Cherishing the journey of building a company and a family. Our guiding principle ‘curiosity done well’ underpins everything we do. Instead of looking inward or accepting the way things have always been done - we take the time to genuinely learn from others, ask why, notice and be curious without judgement to uncover true insights and craft impactful solutions. #BusinessForGood #CuriosityDoneWell