Heatseeker

Finally it's here... After months of anticipation, we’re super pumped to announce that Heatseeker is part of the S24 cohort of Techstars Tech Central Sydney Accelerator . Techstars is the globally renowned accelerator that stands shoulder to shoulder with Y Combinator in its mission to help founders scale their startups into world-changing businesses. This unlocks even more opportunities for us to focus on building the greatest product and experience for our customers at Heatseeker who inspire us every day—those growth-focused experimenters who challenge the norm, rely on evidence, and constantly test and refine and shape their companies + industries. Kate O'Keeffe + Rutger Coolen + I are so grateful to the Techstars Sydney team Gwen Masonsong 🪴 Teala Stephens and especially the phenomenal 🍇 Kirstin Hunter for believing in our vision and so pumped to work alongside and learn from this world class cohort of Founders + mentors over the next three months. Can't wait. 🍇🌴 Sam Garven 🍇🌴 Emma Earley, Jenny Rudd, Bronte Campbell, Libby Babet, Chris Raleigh, Claire Waring, Elly Bartens, Sreyna Rath, Camilla Cooke, Brittany Fox, Brett Spradbury, Freddie Mckenzie, Henry Collinson, Laetitia Andrac, Johan ERCHOFF, Lap-Tin Tsun, Mikhara Ramsing Tiffany Guan Doone Roisin / COACH LEIGHROY / Simon Scarf

So you’re a first-time founder and you're just about to start your journey. Pretty sure you’ve already over thought everything that could be thought of. But here’s something that could help you raise your first capital from Kate O'Keeffe of Heatseeker.

Social media testing isn't just for your marketing campaigns – it's for your product development, too! Our Intro to Market Tests eBook offers a start-to-finish guide on what market tests are, the different types you can run, and how Heatseeker can help you set them up easily: https://lnkd.in/e7MsDDgZ

In the B2C world, you sell the sizzle – not the steak. In the B2B world, it's all about selling an easier way for an employee to do a specific job. (Not as catchy as the steak line, we're afraid.) Good news: Market tests can help you find the messaging that aligns with your audience's Jobs To Be Done: https://lnkd.in/d3Q-rpnm

Have you got your priorities straight? These product prioritization frameworks can help: https://lnkd.in/diz3SSN2

Teams that learn together, grow together. We had a great time sharing Heatseeker's quant testing capabilities at Fishburners for Dr Leila Alem's Female Founded Scale Up program. It was great meeting all of you!

Consumer demand for health tech is on the rise. A major insurer worked with Heatseeker to split test multiple product ideas on Meta, so they could present the winner to their executive team. #markettests #marketexperiments #artificialintelligence #AIproductdevelopment #AImarketing #productdevelopment #productmarketing

We've been friend-zoned – and we're beyond happy about it! Heatseeker + Meta is now live! Read the full announcement here: https://lnkd.in/dg6BJaKs #markettests #marketexperiments #artificialintelligence #marketintelligence #competitiveintelligence #marketresearch

We're so excited to be part of this year's cohort of the Future Technology Program with Stone & Chalk and KPMG Australia! Here's to an incredible year of growth!

Images with complex emotions = higher engagement. If there’s one company that knows a thing or two about getting people to click, it’s Netflix, and they’ve got all kinds of data that shows the more human the content, the higher the engagement. Source: https://lnkd.in/dNaQ5e6b #markettesting #marketexperiments #consumerbehavior #competitiveintelligence #marketresearch #artificialintelligence #AImarketresearch #AImarketing