At History Will Be Kind, our commitment to sustainability runs through all aspects of the project. By implementing environmental changes from the ground up, we continue to work towards the collective vision of B Lab Australia and Aotearoa New Zealand - to provide socially-sound, high-quality products and services in an environmentally responsible manner. A huge thanks to Edwina Brook for sharing her words of wisdom and driving forward our sustainability initiatives! #PR #CommunicationSydney #HWBK Deepend
As we continue to embed our commitment to doing better business at History Will Be Kind, it was great to get time with the team last week to talk impact-first thinking, reminding ourselves about key moments where we can reduce our footprint and put in place additional checks & balances as we head into planning season. A few thought starters to get your brain ticking this week - 🌟 Asset Design & Production - giving tight briefs with minimal back & forth on file transfers is a simple way to reduce your digital emissions, alongside always ensuring your design team are considering optimum file size, accessibility & efficient display 🌟 Dark Mode - in a similar vein, giving users a dark mode browsing option can make a significant difference to impact while empowering choice and engagement 🌟 Content Remix - questioning the need for new should come first - ask, can we remix and repurpose what we have, or if producing new, consider how you'll re-cut and future proof assets 🌟 Production & Event Playbacks - from location and transport, to a proactive approach to procurement, local supplier choices and waste, water and power management, ensuring shoots and event success metrics are based on next level measures 🌟 Culture of Curiosity & Counsel - asking the questions when it comes to client ESG strategy progress and linked communications team goals, alongside embedding a strong understanding of ACCC guidelines, AANA's code and global best practice on sustainability claims across teams - ensuring we are all accountable for being clear, accurate, evidence-based and transparent Cultivating an environment where everyone feels empowered and inspired to question what we do and how we do it is the ultimate goal. Let's go!