iion

Reaching ideal customers in gaming is exhausting for brands – but iion is transforming what's possible. 💡 immersiion is the world's first all-in-one platform for advertisers to build, test, serve and measure campaigns across all gaming environments. For the first time, advertisers can deliver full-funnel marketing in the game, around the game, and away from the game. The results from immersiion are incredible: 🚀 - 70% recall rate, - Up to 96% viewability - CTR of 0.5% Contact us to learn how immersiion can build memorable experiences for your ideal customer and boost your brand. 💯 https://lnkd.in/dfuHUfBw #immersiion #gameadvertising #adtech

I had a great week in Riyadh and Dubai. When I tell industry folks that I'm back in the region again, I sometimes get a look of surprise, or a "really? I didn't think gaming would be a focus over there." Well, it is... and in a BIG way. The appetite to innovate and challenge the status quo is most definitely inspiring. Watch this space for some announcements- there's even a global first activation last quarter between a leading confectionary brand, iion and our partner NEO Technology. Thanks again McDonald's, Kudu, Herfy Food Services Company, GMG, OMG, WPP, GroupM, MCN | Middle East Communications Network, Publicis. Such invigorating discussions around our 2025 gaming strategy. If 2024 is anything to go by, 2025 is going to be another winner. I'm confident of another year of global and market firsts! As always, NEO Technology, my deepest appreciation for your dedication and passion in all things game advertising. Thanks for facilitating such a successful roadshow. iion and I are very excited about what's to come in the coming weeks and months for our partnership. Alexandre Hawari, Ihab El Yaman, Sara Naja, Joelle Roukoz, Saad Bleik, Naif Aldhilan, Sydney Celis Duque, Tarek Alaaeddine, Laura Bou Mattar, Tania N, Dhiliphan Sekar - let's go! 🚀🚀 🎮 🎮

Thanks, ExchangeWire, for sharing the news about Adam Peck joining iion as our new Head of Advertiser Sales in the UK! We're thrilled to have Adam on board as we expand our footprint in the game advertising space. His expertise will help us connect brands and agencies with premium gaming environments and drive meaningful outcomes. Read more about this exciting addition to our team here:  https://lnkd.in/eNCAqq-8

The real power of digital advertising isn’t where you think it is. If you're ready to think beyond the usual media buys, Bain & Company’s latest report uncovers game-changing insights. Let’s dive in together and explore how the untapped gaming channel can become your next competitive edge. Think gaming is just for the kids? Think again.  With 52% of people now playing video games regularly, this audience is massive, diverse, and engaged. Younger audiences (ages 2 to 18) aren’t just gamers—they’re dedicated, spending 30% of their entertainment time gaming. But here’s the kicker: 31% of those aged 45+ are also gaming regularly. This means gaming has transformed into a cross-generational channel, giving brands a unique way to engage multiple demographics that are often missed by traditional media. Gaming is more than just play—it's an attention magnet. Platforms like Fortnite and Roblox aren’t just games anymore; they’re social ecosystems where users play, chat, shop, and engage in ways that other channels can’t match. This provides brands a unique opportunity to leverage both reach and interactivity, from banner ads to fully immersive in-game experiences. Bain's report shows that 70% of gamers play on multiple devices, with 95% of developers building cross-platform experiences. Gamers who play on different devices—such as consoles, PCs, and mobile—stay connected longer and more frequently, creating more opportunities for brands to reach them in a cohesive, uninterrupted way. Gaming outpaces traditional entertainment. The report also revealed that gaming pulled in $196 billion in 2023 and is projected to hit $257 billion by 2028, surpassing the combined revenue of streaming video, streaming music, and the box office. As gaming surpasses traditional entertainment channels, it’s becoming a dominant platform where brands can reach engaged audiences at scale, offering more opportunities for impactful, immersive ad experiences. Are you ready to play where it matters most? Contact us to reach your audience in the high-attention gaming channel. Read the full report here: https://lnkd.in/gMqycvJg

We recently dived into the IAB’s October 2024 edition of the Casual Gaming Buyer’s Guide, here are 3 of our favorite stats from the report and 3 questions to ascertain your brand’s attention-centric, game advertising readiness: 👉 Casual gamers aren't just a genre—they're trendsetters. With 31% of U.S. gamers choosing casual over strategy and sports games, it's clear that this format resonates with a wide and diverse audience. Brands that tap into this audience can create more personalized and engaging experiences. How are you planning to connect with these active users through advertising in this space? 👉 Multitasking is the new norm. IAB found that 68% of 18-34-year-olds play games while watching TV. This trend requires  advertisers to adopt a dual-screen approach, crafting content that’s designed to thrive in a fragmented environment. How are you ensuring your ads are interactive and immersive enough to gain the attention it deserves? 👉 Reward-based ads are a win-win in the gaming world—67% of free game players are willing to watch ads in exchange for in-game rewards. This high level of engagement indicates a powerful opportunity for brands to incentivize user interaction in a way that feels natural and valuable. Are you adding to the value exchange equation by incorporating rewarded ads into your media mix? Have more insights from the report you want iion’s perspective on? Let’s hear them in the comments. Read the full report here: https://lnkd.in/dmHWigvw

🚀 Exciting news! Our Chief Commercial Officer, Yun Yip, will be speaking at the Acrossmedia241 webinar, ‘Games Advertising on the Rise: Zero Distraction, Maximum Results.’ Yun will be speaking on ‘Level Up: Turning Gamers into Customers,’ exploring how advertisers can leverage gaming to create engaging, seamless ad experiences that genuinely connect with audiences. She’ll share key insights on: 👉 The Rise of Gaming 👉 Why Games Advertising Matters / How to Do It Right 👉 Getting Ready for the Big Retail Season 🗓 Date: Tuesday, 22 October 2024 ⏰ Time: 14:05 – 14:35 EEST Huge shoutout and thank you to acrossmedia241 for organizing this insightful event! Save your spot! Register here: https://lnkd.in/daZUH_6u

As gaming continues to grow, it's not just a trend—it's reshaping the media landscape. For brands, it presents an opportunity to tap into an attention-rich environment where advertising thrives. In our recent roundtable with Anzu.io, we brought together leading advertisers and industry experts from Digitas UK, EssenceMediacom, Lumen Research, PocketGamer.biz, Total Media, Wavemaker, and WeGame2 to explore “The Zero-Distraction Advantage: Measuring and Maximising Attention in Gaming”. Attention is the currency of the digital age, and mobile gaming is where the value lies. Brands that focus solely on social media are missing out—gaming delivers deeper engagement and more meaningful connections. Read the full article to discover how game advertising is unlocking incremental reach and driving measurable impact: https://lnkd.in/dge5dpp2

iion is Hiring: Head of Advertiser Success We're on the lookout for a Head of Advertiser Success to join our team— this is a global role to be based out of Spain (Madrid or Barcelona) or UK (London). You will be an ambitious individual ready to make an impact for brands and agencies in the digital and game advertising space. This role will see you partner closely with top marketers across the globe, paving the way for impactful in-game advertising. Plus, you’ll be reporting directly to our CCO, Yun Yip, whilst leading and growing our global Advertiser Success team. Ready to make a difference? Head of Advertiser Success - ES: https://lnkd.in/dxEnncwN Head of Advertiser Success - UK: https://lnkd.in/d_cGF2Vy Check out all our openings and be a part of something groundbreaking. #JoinUs #iionCareers #RemoteWork #GamingJobs #SalesJobs #CareerGrowth #CareersInGaming #GameAdvertising #NowHiring #JobOpportunities Sanjaya Molligoda Yun Yip (叶偲蕴)

The secret to marketing success? Creating real impact - and it all starts with authentically connecting with audiences in the digital world. It's important for your brand to discover game advertising and the current technology pioneering how we capture audience attention to drive incremental brand impact. Join our exclusive roundtable, moderated by Gai Le Roy, CEO at IAB Australia, with expert insights from Yun Yip, CCO at iion, Rupert Pay, Head of Advertiser Sales APAC at iion, and Vanessa Adams, VP Media Measurement & Data Solutions at Cint. Gain a quick overview of your next journey to ad effectiveness and level up your brand strategy. Email us at event@iion.io for the last 2 spots for this insightful session and be part of the game-changing conversation!

The secret to marketing success? Creating real impact - and it all starts with authentically connecting with audiences in the digital world. It's important for your brand to discover game advertising and the current technology pioneering how we capture audience attention to drive incremental brand impact. Join our exclusive roundtable, moderated by Gai Le Roy, CEO at IAB Australia, with expert insights from Yun Yip, CCO at iion, Rupert Pay, Head of Advertiser Sales APAC at iion, and Vanessa Adams, VP Media Measurement & Data Solutions at Cint. Gain a quick overview of your next journey to ad effectiveness and level up your brand strategy. Email us at event@iion.io for the last 2 spots for this insightful session and be part of the game-changing conversation!