Impressive

🌍 With tech, social platforms, and AI evolving at lightning speed, there's so much noise around SEO and digital marketing. So, we caught up with Sam Makwana our Head of SEO at Impressive with over a decade of experience, to hear how SEO evolved from what it once was, and what the term really means in today’s landscape.

Team Impressive is training for a great cause! We're proud to be taking part in the Run for the Kids fundraising charity run, raising money for the The Royal Children's Hospital Good Friday Appeal. Every dollar counts for helping provide vital care to children in need.💜 We're encouraging our network to support our team by donating and helping us reach our fundraising goal. Click the link to contribute: https://lnkd.in/gRAdjFJv Your generosity can help make a lasting impact! #TeamImpressive #MissionImpressive #RunfortheKids A shoutout to all of our Run4theKids members: Robert Tadros, Corbin Bristol, Henry Zhang, Rachel Harvey, Hardik Mehta, Julia van der Linden, Rikki Spencer, Jason Cheung, Oscar Silk, Em Moore, Rob McCormack, Matthew Wears, Suzanne See, Jackson Roberts, Melanie S., Ruby Miller, Dara Liu, Cian Walsh

🌟 Impressive Person of the Month: Hardik Mehta A huge shoutout to Hardik for winning this month's Impressive Person of the Month award 🎉 Hardik was nominated by his fellow Impressives for his outstanding leadership this month. He stepped up, led by example, supported his team, and took on extra responsibilities with dedication and a big smile! Well done, Hardik Mehta -this recognition is well deserved.👏

📰 Google's March 2025 Core Update Is Rolling Out! Google has begun rolling out its March 2025 Core Update, part of its ongoing efforts to refine search quality and rankings. As with all core updates, we can expect shifts in search results over the coming weeks.  🔍 What’s Changing?  Core updates introduce broad algorithm adjustments rather than targeting specific sites or industries. This means rankings may fluctuate as Google recalibrates its systems to improve relevance and user experience. Impressive anticipates a noticeable increase in AI overview visibility following this core update, as search engines continue to refine how they present AI-generated insights.  📊 What to Watch For: -Ranking volatility is common in the first few weeks. -Organic performance trends may shift as the update settles. -Google typically provides more insights post-rollout, so ongoing analysis is key. Our Head of SEO Sam Makwana shares more about the importance of quality content and strong SEO fundamentals for Google updates.

📢 We're thrilled to announce the promotion of Henry Zhang from Senior Digital Specialist to Senior Digital Executive here at Impressive! ✨ Henry has demonstrated a strong commitment to executing his work at a high standard, consistently driving exceptional performance for his clients and fostering innovation across our SMB portfolio. Well done Henry!

💥 This morning we had the pleasure of hosting an incredible High Performance Teams workshop run by Kirk Peterson - a renowned coach and business strategist with over 30 years of experience in leadership, coaching and team development. 💯 Kirk has worked with elite sports teams and top organisations to drive alignment and performance, and ran the Impressive team through this powerful session to further align on our business & team accountabilities and our shared values. 💡 The session was so insightful, bringing our team together to collaborate and work on new ways of how we as an agency can further excel on delivering incredible results through passion and creativity! #BeImpressive #LoveYourWork #FiercelyAccountable #IveGotAnIdea

📢 We're thrilled to announce Impressive have retained our Google Premier Status for 2025. 💥 This recognition places us among the top 3% of Google Partners in Australia and is a true reflection of our entire team's commitment to delivering incredibly impressive results for our clients! 👏 Well done to our entire team for their contribution towards this achievement.

📽️ Relive the best moments from our TikTok event, where we brought 50 brands together to explore the platform’s power in modern marketing. 🔥 From mastering high-impact creative content, to seeing how Aussie brands are winning by using the TikTok platform, we made sure that everyone in attendance walked away with a tonne of insights about how to make the most out of TikTok for their brand. ⏩ Watch the recap and message us for the exclusive TikTok presentation! Robert Tadros Jasmine A. Karen Dooley Nhi Le Brad Canning Maryellen Arkinson Oscar Silk #TikTok #TikTokMarketing

📢 This month, we officially launched “Mission Impressive” - Impressive’s very own movement for social change. Through this initiative, we’re integrating philanthropy into our daily work, ensuring our entire team has multiple opportunities to give back, while fostering a deeper sense of purpose, fulfilment, and collaboration. We’re so proud to announce that we have already collectively raised $930 in our first month! To achieve this, we've implemented the Victorian Government Container Deposit Scheme, as well as corporate fundraising through the Run for the Kids Good Friday Appeal and through our internal Run Club, where the business donates $1 for every kilometre run by members. A huge thank you to everyone involved, and to our incredible founder & CEO Robert Tadros for backing the initiative, and Em Moore for passionately leading the program. Read more about Mission Impressive here: https://lnkd.in/gp76syUs

ICYMI! 📢 Last week, we hosted an incredible event with TikTok at the Impressive Head Office, bringing together representatives from over 50 brands to explore the platform's power in modern marketing. From understanding common misconceptions about the TikTok platform, to creating engaging, high-impact content and leveraging TikTok influencers - the event sparked conversations about how brands can stay ahead and thrive in the digital space. If you missed it, don't worry! We've put together the key takeaways for you here. If you'd like to learn more, send us a message to get the full report! 📄