littleBIG

Meet Gria, Australia’s first Sangria Spritz and your new summer go-to. More than just a delicious drop, Gria is the latest creation from The Cocoa Group—renowned for their bold flavours and stand out branding. We collaborated with The Cocoa Group from the very inception of Gria, shaping its brand identity, design, creative production, strategic direction, and digital presence, with a sharp PR campaign underway. Crafted with premium Victorian wines, this new wine brand is Sangria reimagined for the modern day, and it's bursting with flavours, spritz and sunshine. Choose from Red Gria, featuring warm spices, blood orange and brandy, or White Gria, with zesty citrus, white rum and a tropical twist. Perfect for sunny days, chilled nights and everything in between. View more of our innovative brand, strategy, and design work at: https://lnkd.in/gzXtM9U6

Tourism PR thrives at the crossroads of storytelling and experiences. We're passionate about crafting compelling narratives that elevate destinations and shine a fresh light on iconic attractions. That's why we're thrilled to be working alongside longtime client and beloved Victorian landmark, Sovereign Hill, for their exciting new venture; Food, Fire and Light. Across two weekends this October, the Food, Fire and Light festival offers a sensory journey under Ballarat's starry skies, featuring captivating stories and experiences with fire at their heart, gourmet treats by Morgan Hipworth, fire feasts by Ralf Fink and smoky cocktails at the whisky and gin bars. As proud PR and marketing partners, we are dedicated to showcasing Sovereign Hill's rich heritage and the innovative experiences. Through strategic media placements and influencer collaborations, we are excited to share the magic of this event with audiences across the state, inviting them to immerse themselves in an event like no other. Tickets are available on the Sovereign Hill Website. The event finishes up this Saturday, so don't miss out!

We've worked with AIME for two years, and it never fails to wow us with its dynamic energy, unforgettable experiences and networking gold. As Asia Pacific’s premier business events showcase, it's a must-attend event for anyone serious about unlocking business potential in the booming meetings, incentives and events industry. AIME 2024 was huge, and with AIME 2025 just four months away, it's set to be even bigger. If it’s not in your diary yet, block out 10-12 February at the Melbourne Convention and Exhibition Centre—you don’t want to miss it. Join as a visitor, or become an exhibitor and get your destination, venue or supply company in front of 4,500+ business event pros. Follow Asia Pacific Incentives and Meetings Event (AIME) for updates as the countdown to showtime begins! . . . . #IntegratedMarketing #MarketingAgency #DigitalMarketing #AdvertisingAgency #DesignAgency #MarketingStrategy #CreativeAgency #SocialMediaMarketing #ContentMarketing #SEO #littleBIG #Design #Creative #Melbourne #PR #Marketing #SocialMedia #thinkalittleBIGGER #ContentCreation #EventCampaign #FullServiceMarketingAgency #MarketingAgencyBriefing #DigitalMarketingAgency #SocialMediaAgency #CreativeAgency #MarketingAdvice #CreativeTips #Creativity #PRAgencyMelbourne #DigitalMarketingAgencyMelbourne #DesignAgencyMelbourne #AdvertisingAgencyMelbourne #SocialMediaAgencyMelbourne #FullServiceMarketingAgencyMelbourne #ContentMarketingAgencyMelbourne

Celebrating our Enduring Partnership with Brown Family Wine Group Our journey with stand-out Yarra Valley winery Innocent Bystander, paved the way for a remarkable collaboration with Brown Family Wine Group that continues to flourish. In 2020, we proudly expanded our role to lead the publicity efforts for the Group’s esteemed Tasmanian brands - Devil’s Corner, Tamar Ridge, Pirie, and Innocent Bystander. Embracing this opportunity has been an absolute delight. Our team has dedicated itself to nurturing and elevating these beautiful brands and their excellent wines through strategic and targeted public relations initiatives. With a granular focus on each brand's unique positioning and target audience, we have crafted strategies that amplify brand presence and enhance consumer recognition. From spotlighting specific releases to fostering collaborative endeavours, our tailored approach aims to drive heightened awareness and appreciation for these exceptional pours. In the case of Devil’s Corner, we continue to build awareness of the incredible cellar door destination offering in Tasmania. We look forward to continuing this journey, creating impactful narratives, and amplifying the allure of these remarkable Tasmanian brands. #WineMarketing #BeverageMarketing #BrownFamilyWineGroup #IntegratedMarketing #InnocentBystander #DevilsCorner #TamarRidge #Pirie #MarketingAgency #DigitalMarketing #AdvertisingAgency #DesignAgency #MarketingStrategy #DigitalMarketingAgency #SocialMediaAgency #CreativeAgency #MarketingAdvice #CreativeTips #Creativity #PRAgencyMelbourne #DigitalMarketingAgencyMelbourne #DesignAgencyMelbourne #AdvertisingAgencyMelbourne #SocialMediaAgencyMelbourne #FullServiceMarketingAgencyMelbourne

We've pulled together some of the event details from our Spring Fling Get Together Thing held last month. Read about our 5 senses approach to event production and the mood it evoked, and about some of the suppliers involved 🥂 https://lnkd.in/gw2RuWNw #SpringFling #MarketingEvent #Networking #GetTogetherThing #IntegratedMarketing #MarketingAgency #DigitalMarketing #AdvertisingAgency #DesignAgency #MarketingStrategy #CreativeAgency #SocialMediaMarketing #ContentMarketing #SEO #littleBIG #Design #Creative #Melbourne #PR #Marketing #SocialMedia #thinkalittleBIGGER #ContentCreation #EventCampaign #FullServiceMarketingAgency #MarketingAgencyBriefing #DigitalMarketingAgency #SocialMediaAgency

Heard the news...? Our longtime friends at Queen Victoria Market have partnered with Melbourne Fringe Festival to bring a brand-new spring night market series to Wednesdays: Fringe Flavours Night Market. Come for the feast. Stay for the Fringe! Fringe Flavours features everything you know and love about a Queen Vic Night Market but with the added benefit of a specially curated line-up of performers and artists across burlesque, cabaret, circus arts, comedy and live music. We've worked with the Queen Victoria Market team for more than a decade, meaning our knowledge of markets is just as deep as our understanding of how to market (in this case PR) a market. We work collaboratively with their internal marketing team to come up with ideas, angles and campaigns to keep Melbourne's most iconic market top of mind for locals as well as visitors. For Queen Vic's four seasonal Night Markets, we help drive awareness through tailored PR campaigns consisting of both earned media pitching and influencer engagements. This season's campaign is well and truly in full swing with coverage across culture guides, Melbourne radio stations as well as metro and regional print publications. You've got until 16 October to experience what Melbourne is all about at Fringe Flavours: arts, culture, food and shopping! #IntegratedMarketing #MarketingAgency #DigitalMarketing #AdvertisingAgency #DesignAgency #MarketingStrategy #CreativeAgency #SocialMediaMarketing #ContentMarketing #SEO #littleBIG #Design #Creative #Melbourne #PR #Marketing #SocialMedia #thinkalittleBIGGER #ContentCreation #EventCampaign #FullServiceMarketingAgency #MarketingAgencyBriefing #DigitalMarketingAgency #SocialMediaAgency #CreativeAgency #MarketingAdvice #CreativeTips #Creativity #PRAgencyMelbourne #DigitalMarketingAgencyMelbourne #DesignAgencyMelbourne #AdvertisingAgencyMelbourne #SocialMediaAgencyMelbourne #FullServiceMarketingAgencyMelbourne #ContentMarketingAgencyMelbourne

Last week we hosted a 'Spring Fling Get Together Thing' - a night to come together with clients, suppliers, media and those nearest and dearest to us, to usher in the warmer months and celebrate eachother and all the goodness we've been creating together. Thank you to those who joined us for a great night of story-swapping and merriment. What a great bunch of humans in our orbit! A huge shout out to Brown Family Wine Group, Kaiju Beer, Tequila Tromba, Heaps Normal, American Doughnut Kitchen, Ermou Gyros, Ms Frankie and Olive Lane Catering for keeping glasses topped up and tummies full. Check out some of our favourite images, captured by the very talented Tim Grey. Cheers to spring and cheers to togethering! Anna Konieczny Karma Rennie Sally Harley Rich Harley Riley Flower Giorgia Di Battista Charlotte Coulson Harper Renkauskas Winnie Cheng Dan Stock Silke Calder Gemma Bosworth Aymeric Le Leizour Courtney Chapman Belinda Donaghey Benjamin Circosta Ellie Kaldor-Bull Ying Hou SOPHIE KEATH Antoinette Sagaria

Preston Market approached our agency to help expand its appeal to the changing local demographic in Melbourne's North back in 2016. We’re proud to continue to help the Market communicate its many and varied offerings through events, campaigns and other comms that celebrate the local community and beyond. Our working relationship commenced with a strategic workshopping and research process to identify target audiences and define Preston Market’s positioning and marketing plan. The roll-out of new branding and visual communications throughout the Market’s physical and online presence further ensued. Our marketing portfolio with Preston Market has now expanded to include events, collaborations, campaign-based local area advertising, organic and paid social media and PR. Over the years, we’ve seen Preston Market’s social media audiences skyrocket, event attendance diversify and increased foot traffic. The People’s Market has a special place in our hearts (and our bellies!) and we love to flex our multi-service marketing muscles and holistic agency services for this community icon. Check out some of our favourite Preston Market bits and bobs here. #IntegratedMarketing #MarketingAgency #DigitalMarketing #AdvertisingAgency #DesignAgency #MarketingStrategy #CreativeAgency #SocialMediaMarketing #ContentMarketing #SEO #littleBIG #Design #Creative #Melbourne #PR #Marketing #SocialMedia #thinkalittleBIGGER #ContentCreation #EventCampaign #FullServiceMarketingAgency #MarketingAgencyBriefing #DigitalMarketingAgency #SocialMediaAgency #CreativeAgency #MarketingAdvice #CreativeTips #Creativity #PRAgencyMelbourne #DigitalMarketingAgencyMelbourne #DesignAgencyMelbourne #AdvertisingAgencyMelbourne #SocialMediaAgencyMelbourne #FullServiceMarketingAgencyMelbourne

Does driving mid-week tourism bookings, sweeeet food industry PR results and/or game-changing Meta hub advice sound helpful? This month's littleBIG enews could be for you. Subscribe to our monthly newsletter to check out our happenings, hot-tips and marketing tricks, and campaign results up close. There's a little something for everybody. Subscribe here: https://lnkd.in/gXE4Bw-A - next newsletter drops this afternoon 🤫 #MarketingAgency #DigitalMarketing #AdvertisingAgency #DesignAgency #MarketingStrategy #CreativeAgency #SocialMediaMarketing #ContentMarketing #SEO #littleBIG #Design #Creative #Melbourne #PR #Marketing #SocialMedia #thinkalittleBIGGER #ContentCreation #EventCampaign #FullServiceMarketingAgency #MarketingAgencyBriefing #DigitalMarketingAgency #SocialMediaAgency #CreativeAgency #MarketingAdvice #CreativeTips #Creativity #PRAgencyMelbourne #DigitalMarketingAgencyMelbourne #DesignAgencyMelbourne #AdvertisingAgencyMelbourne #SocialMediaAgencyMelbourne #FullServiceMarketingAgencyMelbourne #ContentMarketingAgencyMelbourne

Tonight is the final week of the 2024 Winter Night Market season. Each Wednesday since the start of June, more than 290,000 people have enjoyed The Night Market - Melbourne’s must-do midweek winter event. A beloved littleBIG client for almost 10 years, Queen Victoria Market again engaged us to roll out a PR campaign to drum up attention and interest. Alongside a hugely successful earned media approach, littleBIG worked with a selection of influential advocates (influencers!) to further promote the Winter Night Market experience. The approach included visits and content from Masterchef Australia fan favourite Chris Tran - @culinography.ct; @melbfoodalbum; @melbfoodieee; @melbournesights; on IG and more. When facilitating influencer engagements, we choose to have a ‘quality over quantity’ approach where advocates are chosen based on specific audience demographics as well as content insights and performance. More and more, influencer engagements are becoming a foundation tactic in almost every PR campaign we deliver. With the right strategy, targeting and execution, influencers are able to tell your brand story and showcase your product or experience incredibly effectively. You can read more about our love of influencer campaigns in our recent blog - https://lnkd.in/gCeUYnzp. Don't miss out on this final chance! Winter Night Market begins today at 5pm. #QueenVicMarket #WinterNightMarket #IntegratedMarketing #MarketingAgency #DigitalMarketing #AdvertisingAgency #DesignAgency #MarketingStrategy #CreativeAgency #SocialMediaMarketing #littleBIG #Design #Creative #Melbourne #PR #Marketing #SocialMedia #thinkalittleBIGGER #FullServiceMarketingAgency #MarketingAgencyBriefing #DigitalMarketingAgency #SocialMediaAgency #PRAgencyMelbourne #DigitalMarketingAgencyMelbourne #FullServiceMarketingAgencyMelbourne #InfluencerMarketing