Mad Paws

We interrupt your scheduled programming to bring you BREAKING NEWS 📺 We’ve just secured a game-changing investment from Seven West Media!With this media powerhouse backing us, we’ll soon have our paws jumping through the TV and into living rooms around Oz! Seven West Media, Mad Paws

It's been an exciting morning at Mad Paws. Today we announced to the market our Q1 FY25 Results, AGM presentation & Appointment of Financial Adviser communications. CEO & Co-Founder, Justus Hammer had this to say: “This has been an exciting quarter for the Mad Paws team, highlighted by the launch of our above-the-line media campaign in August. This milestone was the result of our ongoing efforts in brand consolidation, enabling us to position Mad Paws as the go-to destination for pet lovers. The initial results from the campaign have been highly encouraging, particularly in early October, when we experienced an 18% year-on-year increase in new customers on our marketplace. Our continuous focus on profitability has allowed us to achieve Cash EBITDA break-even for the quarter — a significant accomplishment, especially in the face of a challenging macroeconomic environment. With the largest phase of our media campaign launching in early November, we are excited to accelerate our growth even further as we enter our biggest growth period ahead of the summer break.Additionally, Mad Paws today announces that the Board has hired Highbury Partnership as its Financial Adviser to advise on potential outcomes resulting from interest from third-parties. There is no certainty that this appointment will lead to any particular outcome or transaction. We will keep shareholders informed in accordance with its continuous disclosure obligations."

Can you smell that too? It’s a smell that is all too real for pet parents 😲💩 IYKYK! Our latest ad creative is now live and asks the age-old question ‘Where did you do the poo?’ starring the loveable Yvie Jones of Gogglebox fame. We’re so happy to share this latest TV ad, which continues our ‘Press Paws’ brand campaign via our strategic partnership with Seven West Media. Kudos to Michael Beveridge and the amazing team at ouzo.studio for knocking it out of the dog park with such an incredible execution. Catch our latest ad on the Seven Network and keep an eye out before first bounce of the AFL - Australian Football League Grand Final this weekend 👀. Press paws on pet stress with Mad Paws.

CASTING CALL: We’re looking for ‘Australia’s Biggest Little Sh*t’ to appear in our next ad campaign. The cutest, most well-behaved furry friends need NOT apply. Must have sass or be brash! This lead role pays $10,000 cash plus a guest-starring role in our next advertising campaign. We’re also offering 10 runners-up $250 Mad Paws #petsitting vouchers and $500 Luxury Escapes vouchers each! If your pet is looking for their big break as the next bad boy or gnarly girl, this could be it. Submit your entries at https://lnkd.in/djQDubeq Entries close 22 September, 2024.

Exciting news! 🚨 Alongside our ‘Press Paws’ TVCs, we've just launched our biggest social media campaign yet. And guess what? There's $10,000 in CASH waiting for the winner! We're on the hunt for 'Australia's Biggest Little Sh*t'. We want to celebrate those hilarious, naughty moments that make our pets unforgettable...and all those times you wish you could just, PRESS PAWS 🐾 Think your pet has what it takes? Enter now for a chance to win the grand prize and up to $20,000 in other exciting rewards for our runners-up! Head to the link below to submit your entry before 22nd September 2024. Let’s see those mischievous pets in action! https://lnkd.in/djQDubeq

Thanks to B&T for the great write-up, highlighting a significant milestone in our company’s growth and evolution as Australia’s largest online pet care marketplace. Justus Hammer, our CEO says, “The ‘Press Paws’ campaign is a celebration of the services our 50,000+ community offers and a testament to our commitment to making pet care easier and more accessible for every Australian." Working with ouzo.studio on the production, our Brand & Creative Director Sotirios Karras explains, “Our goal with this campaign is to raise awareness of the full suite of services Mad Paws offers, from pet sitting to pet medication and everything in between.” There’s more to be revealed, so stay tuned in the coming weeks as we take this campaign up a notch! https://lnkd.in/g4eP7JMF

MUST-SEE TV 📺 Going live in 3,2,1.... Thrilled to announce that we’ve just launched our first ever above-the-line brand campaign, aptly named ‘Press Paws’. The idea behind the campaign is that Pet Owners can press pause on the stressful sides of pet ownership, and enlist the help of Mad Paws. From today, expect to see our new TVCs hit small screens across the country and across all digital marketing channels. Thanks to Seven West Media for the backing. Kudos to our Brand & Creative Director Sotirios Karras for leading the charge. And, credit to Michael Beveridge & the team from ouzo.studio for bringing it all to life ✨ https://lnkd.in/gKPs3_TN

It’s more than just a shelter - it’s a home of hope 💛 Our friends at Sydney Dogs & Cats Home have just launched their 'Make Home Happen' appeal to help fund a purpose-built shelter that will help more animals in need. Donations will directly contribute to building a new shelter that will: 🐶 Support more than double their current intake of animals annually 🐈⬛ Increase adoptions to over 2,000 annually 😻 Ensure over 1,000 lost pets are reunited with their families annually 🏡 Increase foster care placements to over 800 pets awaiting adoption 🐾 Extend their aged care & domestic violence community outreach programs 🎓 Offer vet science TAFE & Uni students research, training & practical opportunities Show your support through donation, or share this message to spread the word 📣 https://lnkd.in/gYE7cVjj

In case you missed our trading update, you can see the highlights here. You'll find today's update as well as all past, present & future reports on our Investor Centre in the comments below.

Brendan Potgieter is #hiring. Know anyone who might be interested?