Magic Valley

“That’s insane! It actually replicates what I recall meat to taste like - even the aftertaste, the chewiness.” 🥩 What does a plant-based foodie think of meat made without harming animals? In this episode of The Magic Hour, we sat down with Melbourne-based vegan influencer Renee Buckingham to discuss the world of sustainable, ethical food and business in Melbourne - and to have a cultivated meat tasting! A passionate foodie, Renee founded the wildly successful Instagram pages @melbveganguide and @sydneyveganguide, showcasing the best vegan cuisine in each city. She is an experienced entrepreneur, consulting with businesses and supporting them in their journey to expand their menus to offer options that are ethical, sustainable, and most of all - absolutely delicious. Tune in to hear Renee's honest reactions, her thoughts on the future of food, and the potential for cultivated meat to change the game for vegans, vegetarians, and meat-eaters alike! Episode is out now on 👇 YouTube: https://lnkd.in/gtz-njHt Spotify: https://lnkd.in/gkBAAWkw #vegan #animalwelfare #cultivatedmeat Paul Bevan Andrew Laslett Jacob Goodwin Wendy Chua Ella Jenkins

"I actually think that in 20 years time we're going to have a world where it will be so weird that people ever ate slaughtered meat - as a result of tasting that." 🥩 In our latest episode of The Magic Hour, we sit down with Melbourne-based vegan influencer Renee Buckingham to discuss the world of sustainable, ethical food and business in Melbourne - and to have a cultivated meat tasting! A passionate foodie, Renee founded the wildly successful Instagram pages @melbveganguide and @sydneyveganguide, showcasing the best vegan cuisine in each city. She is an experienced entrepreneur, consulting with businesses and supporting them in their journey to expand their menus to offer options that are ethical, sustainable, and most of all - absolutely delicious. Tune in to hear Renee Buckingham's honest reactions after tasting cultivated meat, her thoughts on the future of food, and the potential for cultivated meat to change the game for vegans, vegetarians, and meat-eaters alike! Episode is out now on 👇 YouTube: https://lnkd.in/gtz-njHt Spotify: https://lnkd.in/gkBAAWkw Paul Bevan Andrew Laslett Jacob Goodwin Wendy Chua Ella Jenkins #cultivatedmeat #animalwelfare #alternativeprotein

"Magic Valley has managed to create something incredible. Definitions aside, they have created two beautiful pork and lamb products that deliver an amazing culinary experience, without treating any animal inhumanely." 🍴 Sam Perkins on his experience trying Magic Valley's cultivated meat products for the first time! Interested in trying cultivated meat? Join the waitlist here! https://lnkd.in/g6rPSEuE #cultivatedmeat #altprotein #startup Paul Bevan Andrew Laslett Jacob Goodwin Wendy Chua Ella Jenkins

"The flavour and texture were (chef's kiss) exactly as you would expect" - Tina Funder's thoughts on trying our cultivated pork dumplings for the first time 🥟 Interested in trying cultivated meat? Join the waitlist here! https://lnkd.in/g6rPSEuE #cultivatedmeat #startup #innovation Paul Bevan Andrew Laslett Jacob Goodwin Wendy Chua Ella Jenkins

"You go in expecting something different - and then those expectations are not met, because it's the same." 🥟 Throwback to Andrew Gray's review of tasting our cultivated pork dumplings! #cultivatedmeat #alternativeprotein #foodtech Paul Bevan Andrew Laslett Jacob Goodwin Wendy Chua Ella Jenkins

How will cultivated meat shape the future of food production? 🌱 Sustainability: Cultivated meat drastically reduces the environmental footprint compared to conventional animal farming. Production uses significantly less water and land while cutting greenhouse gas emissions, helping mitigate climate change. 🍽️ Food Security: By cultivating meat in a controlled environment, we’re less reliant on the unpredictable nature of traditional farming. Whether it’s droughts or supply chain disruptions, cultivated meat offers a stable, reliable source of protein. 🐷 Ethical Production: Our process involves absolutely no harm to animals, which means more ethical choices for consumers. Cultivated meat allows you to enjoy real meat without compromising on values. 📈 Innovation: Cultivated meat is a revolutionary step forward in a movement towards optimising our food systems by reducing their climate impact and removing harm to animals - and this is only the beginning. Imagine meat that’s healthier for you and tailored to your dietary needs - with cultivated meat technology, optimising the nutritional profiles of meat products is possible for the future. We’re committed to pushing boundaries, driving change, and bringing a better food future to your table. What excites you most about the possibilities of cultivated meat? Share your thoughts with us below! #cultivatedmeat #biotech #foodtechnology Paul Bevan Andrew Laslett Jacob Goodwin Wendy Chua Ella Jenkins

How do we create cultivated meat that tastes just like the real thing? The secret lies in stem cells! With our cutting-edge technology, we start with a tiny sample of skin cells and turn them into induced pluripotent stem cells (iPSCs). These iPSCs can then be transformed into muscle, fat, or any other cell found in meat, delivering the same taste and texture as conventional meat — no compromise. By using this process, we’re not just creating a delicious alternative to conventional meat, we’re also contributing to a more sustainable, ethical, and innovative food system. Check out this explainer from our feature on Behind The News! #biotech #foodtech #stemcells Paul Bevan Andrew Laslett Jacob Goodwin Wendy Chua Ella Jenkins

We had a great day at the #AltProteins24 conference run by Food Frontier. Soecial thanks to Simon Eassom and all the FF folks for organising the separate private tasting at the Sofitel Melbourne On Collins where multiple people got to taste our cultivated lamb meatballs amongst some other amazing products. If you were there let us know what you thought. Paul Bevan Jacob Goodwin Andrew Laslett Wendy Chua Ella Jenkins Sonalie Figueiras David Bucca Satya S. Tripathi Jason Robertson

Did you know that most infectious diseases in humans originate from animals? These diseases which can jump from animals to humans are called zoonotic diseases. They can infect both people handling animals on farms, as well as those who come into contact with products made from infected animals. Meanwhile, cultivated meat is produced in a controlled environment and can be carefully regulated. Cultivated meat is significantly less prone to biological risk and disease, making it safer to produce than conventional meat. #foodsafety #foodtech #altprotein Paul Bevan Andrew Laslett Jacob Goodwin Wendy Chua Ella Jenkins

Did you know that agriculture makes up about 70% of the world's freshwater consumption? 💧 As the population grows and global food demand rises, the amount of water required for food production will increase - but freshwater is a limited resource. It's predicted that 1 in 5 developing countries will face water shortages by 2050. Cultivated meat uses 96% less water than conventional meat, meaning it could lessen the strain on our resources. It's important that we adopt food production practices that use less water right now, in order to protect the future of our most vulnerable populations. #environment #food #foodtech Paul Bevan Andrew Laslett Jacob Goodwin Wendy Chua Ella Jenkins