Mainstreet Australia

- Last Call for Registrations - There's just under 1 week to go until we kick off the final Night Shift Session for 2024 - PR for Main Street & Precinct Management Success! Featuring 💥Jules Brooke, a seasoned entrepreneur, PR expert and Founder of She's The Boss Group, this sixth instalment of our online webinar series will provide you with actionable insights into how effective community engagement and competitive positioning can place your main street or precinct as a leader in the market. Troy Stuchbree, Mainstreet Australia’s Vice President and the Centre Manager of Sydney Road Brunswick Association, will be facilitating the session. 📅 Date: Tuesday, 15th October 2024 ⏰ Time: 7-8 pm AEDT 🌐 Location: Online 🎟 Pricing: Free for members; $50 for non-members ✍️ Register by: Monday, 14th October 2024 Informed by Jules’ expertise in public relations and Troy’s experience in precinct management, this is a must-attend webinar for any main street professional! Register below to learn key PR strategies to boost your precinct’s visibility, drive economic growth and position your main street or precinct as a leader in the market: https://lnkd.in/dHU8SuJ4 — The Night Shift Sessions is an online series of live webinars by Mainstreet Australia covering topics of interest to economic development professionals, placemakers, traders associations and small businesses. To check out our past Night Shift Session webinars, head to our YouTube channel: https://lnkd.in/gDXn9mQm #NightShiftSessions #NSS #PR #MainStreet #Precinct #CentreManager 

One of our members, Woollahra Municipal Council, has demonstrated an impressive main street revitalisation and activation win through its Rose Bay Centre Connectivity Program! Woollahra Municipal Council is located on the southern edge of Sydney Harbour in Sydney’s Eastern Suburbs. In 2023, Council trialled temporary activations in the Rose Bay Centre, which is a key local centre focused around New South Head Road along the South Head peninsula. The Rose Bay Centre Connectivity program was made possible by NSW Government’s Streets as Shared Spaces Program (Round 2), receiving $480,100 (+ GST). The initiative aimed to create a more connected, pedestrian-friendly and memorable destination that people wanted to return to again and again. Council staff engaged the Curators Department and Caper Creative to work with local artists, businesses and the community to transform under-utilised spaces into attractive destinations reflecting Rose Bay’s unique identity. Through colourful murals, plantings, paintings, way-finding and lighting, Collins Laneway was upgraded to create a Mediterranean feel. Meanwhile, murals, dog-themed painted bollards and plantings by Aboriginal-owned nursery IndigiGrow around Percival Laneway & Park celebrated and enhanced the local area, and connections to the Rose Bay dog beach. Further works included a temporary pedestrian crossing, an accessible parklet, decorative lighting in Pannerong Reserve, and a large and eye catching mural by artist Claire Foxton in Wilberforce car park. Community feedback from residents and businesses was overwhelmingly positive. The general feeling was that the project made significant improvements to the local amenity, connectivity, and boosted community pride. The project helped to revitalise the area by increasing foot traffic and supporting local businesses following the impacts of COVID-19. Collins Laneway gained national and international media coverage and went viral on social media. The project also received recognition as a finalist in 2024 NSW Local Government Excellence Awards. Many of the upgrades remain today, and have seeded the vision for the Rose Bay Place Plan 2023-2028. Learn more about the program: https://lnkd.in/gFWiN_5C

Join Port Melbourne Business Association's Team! One of Mainstreet Australia's members, the Port Melbourne Business Association, is looking for a passionate Precinct Manager to lead events, activations, marketing, and business development activities in the Port Melbourne precinct. Location: Port Melbourne, VIC Employment: 20 hours per week, flexible Pay: $75 per hour This casual role supports the local business community by promoting Bay Street and surrounding areas as vibrant, engaging destinations. Apply by 11 October 2024! Head to the link below for more details about the position and how you can apply: https://lnkd.in/gEVbPUax #Employment #Jobs #PrecinctManager #CentreManager #OpenPosition #MainStreet

The fifth and latest edition of our Meet The Main Street Manager series has just gone live on the Mainstreet Australia website, featuring an insightful interview with Simon McLuskey, Centre Manager at St Albans Business Group. 🤝 In a written interview, Simon reflects on his unique journey into main street management, having transitioned from a place manager role in local government to leading event management during the challenges of COVID-19. Simon shares his experiences and challenges, from revitalising the St Albans town centre through events like the Lunar Festival to the ongoing work of renewing the St Albans Special Rate, which supports local businesses. His story highlights the value of strong community connection and strategic leadership in main street management, particularly in culturally diverse areas like St Albans. Click the link below to read the full interview and learn more about Simon’s hands-on approach to community engagement, centre management, and driving positive change in main streets👇 🔗 https://lnkd.in/gyk4RXkK #MTMSM #StAlbans #CentreManager #MainStreet #MainStreetManager #MeetTheMainStreetManager

Mainstreet Australia Member News 🗞️ The City of Greater Dandenong is seeking Expressions of Interest from Asian-Australian designers, artists or teams of artists for the creation of imagery to mark Lunar New Year. 🐉 🌝 This project will celebrate the diversity within Springvale, strengthening the unique cultural vibrancy. In Springvale, 70% of residents are born overseas with major birthplaces being Vietnam, India, Cambodia, China and Malaysia. The imagery will be culturally holistic and include elements and representation across the different cultural groups unique to Springvale. Submissions close midnight, Sunday 6 October 2024. Submit your expression of interest and view the artist brief by visiting their website: https://lnkd.in/gTCvwZ9c ✍

Measuring the Australian Night Time Economy 2024 is a comprehensive report recently released by Ingenium Research, an analytical consultancy with a focus on providing evidence based economic insights. As one of the co-founders of Ingenium Research, Anna Edwards was also one of our speakers at the Mainstreet Australia National Conference earlier this year, where she delivered the insightful keynote 'After Dark: Best practice management and governance for night time economies.' This report serves as a valuable extension of the ideas Anna addressed during her keynote. Commissioned by the Council of Capital City Lord Mayors, the report provides data for 88 LGAs across Australia, with 15 cities offering detailed insights into their nightlife economies. Whether you're a local government officer, economic development professional, or a precinct manager, this report provides essential information on how your city’s night-time economy is performing and offers guidance on how to strengthen your local night-time ecosystem. #NTE #nighttimeeconomy #24houreconomy #Australia #nightlife #cities #hospitality

Drawing inspiration from an insightful masterclass led by Steve de Niese (Creative Director of Assemblo) at the Mainstreet Australia National Conference earlier this year, here are 4 steps to creating a strong brand identity for your main street: 1️⃣ Define Your Mission and Core Values Before diving into visuals or marketing, it’s essential to establish the purpose of your main street’s brand. Ask yourself: What is your main street about? What do you want people to feel or think when they visit? Defining your mission provides a clear direction, helping you align your brand strategy with what matters most to your community and businesses. 2️⃣ Develop Visual Identity Although visual identity is only one piece of the puzzle, it’s an important one. Think about your logo, colours, fonts, and imagery—elements that should reflect your mission and values. Steve de Niese emphasised that while visual identity is crucial, it’s the brand strategy behind these visuals that should drive the design. Ensure that these elements create a cohesive and memorable impression of your main street. 3️⃣ Communicate Consistently A strong brand relies on consistent messaging across all channels—whether through signage, social media, or local campaigns. Communicate clearly and consistently to your audience, ensuring your message resonates with both visitors and local businesses. According to Steve, aligning your internal communications will also ensure your stakeholders are on the same page, allowing for more effective marketing and stronger advocacy. 4️⃣ Engage Your Stakeholders and Community Your community is your strongest advocate. Engage local businesses, residents, and visitors by turning them into active supporters of your main street’s brand. Whether through events, marketing campaigns, or partnerships, involving them in your brand’s journey ensures they feel connected to and invested in your main street’s success. #MainStreetSuccess #Brand #BrandIdentity #MainStreet #Community

Join us in October for the final Night Shift Session of 2024: PR for Main Street & Precinct Success! 📅 Date: Tuesday, 15th October 2024 ⏰ Time: 7-8 pm AEDT 🌐 Location: Online This session, featuring 💥Jules Brooke (PR Expert & Founder of She's The Boss), and facilitated by Troy Stuchbree (Vice President of Mainstreet Australia and Centre Manager at Sydney Road Brunswick), will provide key PR strategies to boost your precinct’s visibility, engage the community, and drive economic growth. Who Should Attend? * Trader Associations * Placemakers * Economic Development Managers 💡 Learn actionable insights to help position your precinct as a leader in the market! 🎟 Pricing: Free for members; $50 for non-members ✍️ Register by: Monday, 14th October 2024 Learn more and register here: https://lnkd.in/dHU8SuJ4 #NightShiftSessions #NSS #PR #MainStreet #Precinct #CentreManager

🌟 Grow your Network and Strengthen Your Business Mainstreet Australia is proud to support and collaborate with members from across the globe to ensure our town centres and main streets continue to thrive. Our members gain access to professional development, resources, and exclusive events that strengthen their businesses and communities. 🌟 Why Become a Member? Mainstreet Australia offers unique benefits like discounted event tickets, free access to webinars, and resources to keep your main streets vibrant. Whether you're a business owner, centre manager, or council representative, we provide the tools and connections you need to succeed. 🌟 Join a Thriving Network Connect with like-minded professionals who are driving the revitalisation of Australia’s main streets, town centres, and high streets. From advocacy to networking, we provide the resources to help you thrive: https://lnkd.in/gqEE9dWM 🌟 Ready to Strengthen Your Main Street? Mainstreet Australia is here to support you with networking events, research, advocacy, and professional development. Become part of our growing community dedicated to ensuring our town centres and main streets are vibrant and resilient. 🌟 Exclusive Member Benefits By joining Mainstreet Australia, you gain access to incredible opportunities, including free webinar access, discounted tickets for conferences, and free entry in the National Awards. Our diverse member network is at the heart of everything we do. Learn more about our membership options and how you can become part of this diverse and impactful network: https://lnkd.in/gqEE9dWM #Member #MainStreet #Community #Leadership #Networking #Membership

Join us for our final Night Shift Session for 2024: PR for Main Street & Precinct Management Success! 📅 DATE: Tuesday, 15th October 2024 ⏰ TIME: 7-8 pm AEDT 🌐 LOCATION: Online Featuring: 💥Jules Brooke, Serial Entrepreneur | PR Expert | Founder of She's The Boss Group Facilitated by: Troy Stuchbree, Vice President of Mainstreet Australia | Manager, Sydney Road Brunswick Association This session will explore key PR strategies to enhance the visibility and economic vitality of precincts, focusing on community engagement and competitive positioning. Participants will gain actionable insights from Jules Brooke’s expertise in public relations and Troy Stuchbree’s experience in precinct management. Why Should Trader Associations, Placemakers & Economic Development Managers Attend? Enhance Your Precinct’s Visibility 🌟 Learn strategies to elevate your precinct’s profile and attract more foot traffic. Engage Your Community 🌟 Discover PR techniques to build stronger relationships with local businesses and residents. Boost Economic Development 🌟 Understand how effective PR can drive investment and economic growth in your area. Stay Competitive 🌟 Get insights on positioning your precinct as a leader in the market. Tailored Strategies 🌟 Benefit from Jules’ expertise in PR, especially in the context of managing and promoting precincts. - ABOUT THE SPEAKER - Jules Brooke is a seasoned entrepreneur and public relations expert. She founded She’s The Boss Group in 2019, a dynamic platform that supports female entrepreneurs. Jules has been recognised with multiple business awards and previously hosted a popular show focused on female founders on a streaming TV network. Currently, she hosts the successful podcast, She’s The Boss Chats, and runs the She’s The Boss YouTube channel, where she continues to empower and inspire business leaders. Don’t miss this opportunity to learn from top experts in PR and precinct management! 🎟️ PRICING: Members – $0; Non-members – $50 ⏰ BOOKINGS CLOSE: Monday 14th October, 2024 @ 5 PM AEDT ✍️ REGISTER: https://lnkd.in/dHU8SuJ4 #NightShiftSessions #NSS #PR #MainStreet #Precinct #CentreManager