Mapcite

"#Geolocation #marketing improves digital #engagement by delivering personalized experiences based on #location and driving brand #loyalty." https://lnkd.in/ejMWSE2W

"Intelligent #location #data can give leaders the trusted insights they need to make critical decisions as they map out complex sustainability strategies, decarbonise their supply chains and invest in renewable energy and technologies." https://lnkd.in/gGftJMDq

"Whether it’s the rollout of generative #AI, the increasing number of extreme weather events, the economic and social transition to net zero, or the need to find long-lasting solutions to the housing crisis, the application of world-class #location #intelligence has never been more vital. https://lnkd.in/gqs8uVrW

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"In the context of new store openings, their capital-intensive nature means many levels of human interrogation and verification are critical—even with the most sophisticated models. For example, the micro-local situational characteristics that make one site an obvious choice over another are not easily programmed into an AI-driven model. That takes years of expertise acquired in the field and validated by experience. So, if #location decisions are your day-to-day, AI is not going to take your job—but it might make it easier." https://lnkd.in/gQWjyiji

"Customer relationship management (CRM) systems and #location-based apps have become increasingly intertwined, offering businesses powerful tools to enhance customer engagement and operational efficiency. This integration brings together the comprehensive data management capabilities of #CRM with the real-time, contextual insights provided by location-based services. Understanding how to leverage these technologies in tandem is crucial for businesses looking to stay #competitive in today’s #mobile-first world." https://lnkd.in/gyYAezaW

"#Location intelligence has evolved into a powerful tool, with solutions today that go beyond mapping and navigation. Instead, today’s location intelligence acts as a multifaceted force multiplier that offers businesses a competitive edge." https://lnkd.in/gm_C9vE2

"By incorporating geographic details—including latitude and longitude, social and physical attributes, and spatial relationships—about locations, #geospatial #data adds an extra dimension to the information industries and social agencies rely on for decision-making. Consider the #location data embedded in photos taken by smart devices. These details add to our knowledge and understanding of an image by precisely recording “where” (and often “when”) along with “what” and “who.” Geospatial data can be leveraged by businesses in multiple industries to refine processes ranging from marketing to logistics and can help leadership teams fine-tune research and decision-making. Similarly, #government entities can use geospatial data to speed and improve the delivery of essential services and plan well-functioning urban areas." https://lnkd.in/gxFij_zF

"The strategic application of #data #analytics has become a cornerstone of success in the insurance industry. Data analytics and predictive #modeling offer #insurance entities a powerful means to identify profitable market segments, optimize pricing strategies, and refine marketing efforts." https://lnkd.in/gQfzjB_f

"Location-based services (LBS) are transforming how businesses operate by using #location #data to enhance #personalization, efficiency, and customer #engagement. They combine various technologies and information to provide targeted output to users based on their geographic location in real-time." "Modern businesses increasingly depend on location-based services (LBS) to reach and assist customers. LBS-enabled features play a crucial role in today’s business models, designs, and strategies by providing precise location data to improve operations in many applications." https://lnkd.in/g_bJy2QZ