Absolutely agree!!! As we say, we're not performing monkeys!
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Great creative takes time. Stop asking for "quick" ideas in meetings. Why? Great marketing comes from deep work. You need to make deep space for it. 👀 Quick story for you: When I was a VP of Marketing? I saw this common problem: ❌ Not enough focus time. Sooo many back to backs. Meetings. Meetings. Meetings. There was almost zero room to work. Big ideas don't happen in 7 minute gaps. Between meetings that should be emails... ✋🛑 The fix? Marketing leaders, You need to protect your team's time. 👇 3 ways I created space for my creatives: 1️⃣ Block off "no meeting" days → I've always been a fan of 'no meeting Wednesdays' → Book off deep work blocks every morning → Respect these for your team (Never book over them) (P.S. unstructured time to hang out with your team, play games, and get to know each other is a great way to bond. And great ideas are often born here) 2️⃣ Give your team space to create → Have a big campaign coming up? Plan months ahead → Hire creatives and let them be creative! RIP to all the ideas lost due to unrealistic deadlines 3️⃣ Build a culture of experimentation Compare these two: 10/10 idea executed at a C- VS 2/10 idea executed at an A+ Which does better? In my experience? Always the first. The 10/10 idea. So how do you get better ideas? 👇 → Your team needs "psychological safety" (AKA, safety to take big swings) → Celebrate big risks Normalize failure (as long as you learn) P.S. Do you consider yourself a creative? If you have anxiety. And love coffee. You're probably one of us 😉 — 👋 Follow Mark P. Jung for more marketing content. Did this land with you? ♻️ Repost to share!