Do you get financial advice from a grandpa on TikTok?
Chasing Financial Equality For Humanity @ Maslow. Former Child, Ex Boyfriend, multiple exits from conversations and have never been scared of a pronoun (I'm very brave).
Last week Jenny Rolfe-Wallace announced she was doing research on Finfluencers and Financial Educators. Last night I found out why.... Meet Randy, or @Gramps_Takes. Across Instagram and Tiktok he has 1.5 million followers and his content has been viewed over 200 million times, receiving 50 million + likes. Randy, who is no doubt a lovely gramps, hands out interesting takes on all types of things that he's learned during his long life. And, people listen to him. Or he wouldn't have such a following. Last night Randy told more people than live in Tasmania, the Northern Territory and the ACT combined, that buying a house might not be a good idea because it doesn't give you financial freedom, only grows in value 5% per year, because of interest rates, and because you can earn 10% on money in the bank. In this 6 second video, where Randy gives potentially life altering financial advice, he doesn't cover: ⬆️ inflation, and the effect of inflation on property vs cash. 🔟 where one might earn 10% on cash, or the risks involved. 🙋♀️ how income tax is applied to cash earnings, but not a home's appreciation. ⛔️ the fact that the same interest rate risk of buying a home also affects the return on cash. This 6 second take influences people and is, whether you like it or not in 2024, presented and consumed as financial advice by a growing number of young people who are increasingly relying on social media for information. Currently, social media platforms don't limit financial advice being provided by people like Randy and there's no way to know the true impact of this kind of content. That's why we need research on finfluencers, financial educators and coaches, to understand this space and the impact of it. It's also why Maslow® is focused on improving financial capability for people, and why we're building a community of professionals committed to the same. If you or anyone you know follow or learn from a finfluencer, financial podcast host, money coach, money commentator or educator, ask them to get involved in this important research, which you can find here https://lnkd.in/g3tRZdiV