Mayfly Ventures

While a lot of the time on LinkedIn I am talking about startup events and Mayfly partnerships, building awesome MVPs which delight users will always be the most exciting thing for us at Mayfly Ventures. Link in comments to check out our case studies. • Charlie Crozier • Tom Grimshaw Liam Higgins Caitlin Knoepp Chase Mattison Zenita O'Neill James Gallagher Nick Johnston Gabi Johnston Michelle Le Poidevin Dr Paris Alexandros Lalousis Frankie Lewns Alicia Holmquest Bree Pagonis

🔥 𝗪𝗼𝗺𝗲𝗻 𝗦𝗰𝗮𝗹𝗶𝗻𝗴 𝗦𝘁𝗮𝗿𝘁𝘂𝗽𝘀 𝘄𝗮𝘀 𝗹𝗶𝘃𝗲 🔥 Last Friday, the incredible Kim Teo (CEO me&u), took the stage with Frances Goh for a fireside chat at our sold-out event! They explored her journey of raising capital (including Mr Yum’s $89M Series A 😮 ), merging with me&u, and leading as a female CEO in a male-dominated industry. 💡 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀: ⚡ 𝗪𝗼𝗺𝗲𝗻 𝗶𝗻 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: A strong sales or product background (ideally both) can significantly improve your chances of leading a startup. 🤫 𝗣𝗼𝘄𝗲𝗿 𝗶𝗻 𝗦𝗶𝗹𝗲𝗻𝗰𝗲: Pausing to breathe in conversations is often more impactful than filling the silence. 💰  𝗥𝗮𝗶𝘀𝗶𝗻𝗴 𝗖𝗮𝗽𝗶𝘁𝗮𝗹: Be prepared. An up-to-date data room and creating FOMO can be game-changers. Afterward, we broke out into 6 groups led by founders and investors, sharing their growth stories and advising on different ways to access capital. Tracey Warren, Rani Heraputeri, Jodie Imam, Sheree Andersen, Nikki Tugano, and Vandana Chaudhry, THANK YOU 🙏 Incredible to be hosting this event together with One Roof, Think & Grow, and Mayfly Ventures. And Vicky K., amazing what a coffee and shared frustration can lead to 😉 ..

100 coffees challenge with my office compatriot Alan Crabbe, founder of Frontcover. Built for communities, Frontcover keeps members engaged with visual updates, important links, announcements and special benefits - all in one place. After founding two successful Fintech companies, pozible and Birchal, I asked Alan what inspired his shift towards community tooling. He shared two powerful events he witnessed that revealed to him the incredible impact of community. Save the Tote’s pozible campaign: When the iconic Tote Hotel in Collingwood was at risk of closing due to financial pressures, the local community rallied. Over 12,000 live music supporters through Pozible, raising $3.1M and ultimately saving the Tote. Zero Co’s Birchal campaign: In 2021 Zero Co raised over $5 million in just a few hours through a community of over 3000 eco-conscious ambassadors and supporters on Birchal, setting a record as one of the fastest and most successful crowdfunding efforts globally. From this Alan started ideating how Front Cover can enable community managers to: •⁠ ⁠keep community members engaged with up-to-date visuals + direct comms •⁠ ⁠deliver member benefits and brand collabs •⁠ ⁠issue digital membership through Apple and Google wallet If you are a community manager, check out frontcover.io

🎵 Meet me at the Startup Sips 🎵 Startup Sips was already ffun, but add in Linktree's space and I think we might've nailed it. For those who haven't been to Startup Sips before, these drinks were the kicked off by Mayfly Ventures as a means to strengthen our community. When invited to help bring this to life with Aussie Founders Club, it was a no brainer to get involved. Our goal, to create an event where founders can get together - no strings attached, have a drink with likeminded founders, and connect with a new friend, partner, cofounder. Today, post Friday's event, I checked my LinkedIn messages to find this message: "𝘖𝘯𝘭𝘺 𝘸𝘢𝘺 𝘐 𝘤𝘢𝘯 𝘴𝘵𝘢𝘳𝘵 𝘵𝘩𝘪𝘴 𝘪𝘴… 𝘔𝘪𝘯𝘥 𝘣𝘭𝘰𝘸𝘯 𝘣𝘺 𝘚𝘵𝘢𝘳𝘵 𝘶𝘱 𝘴𝘪𝘱𝘴 𝘰𝘯 𝘍𝘳𝘪𝘥𝘢𝘺. 𝘚𝘶𝘤𝘩 𝘢 𝘨𝘳𝘦𝘢𝘵 𝘣𝘶𝘯𝘤𝘩 𝘰𝘧 𝘱𝘦𝘰𝘱𝘭𝘦 𝘢𝘯𝘥 𝘴𝘶𝘤𝘩 𝘦𝘯𝘦𝘳𝘨𝘺. 𝘙𝘦𝘢𝘭𝘭𝘺 𝘳𝘦𝘧𝘳𝘦𝘴𝘩𝘪𝘯𝘨  𝘐 𝘴𝘢𝘸 𝘵𝘩𝘪𝘴 𝘪𝘯 𝘺𝘰𝘶𝘳 𝘓𝘐 𝘧𝘦𝘦𝘥 𝘢𝘯𝘥 𝘸𝘩𝘪𝘭𝘴𝘵 𝘩𝘢𝘷𝘪𝘯𝘨 𝘢 𝘴𝘵𝘢𝘳𝘵 𝘶𝘱, 𝘵𝘩𝘪𝘯𝘬𝘪𝘯𝘨 𝘐 𝘥𝘰𝘯’𝘵 𝘧𝘪𝘵 𝘵𝘩𝘦 𝘧𝘰𝘶𝘯𝘥𝘦𝘳 𝘷𝘪𝘣𝘦, 𝘐 𝘸𝘢𝘴 𝘴𝘰𝘮𝘦𝘸𝘩𝘢𝘵 𝘩𝘦𝘴𝘪𝘵𝘢𝘯𝘵, 𝘢𝘯𝘺𝘸𝘢𝘺 𝘮𝘪𝘯𝘥 𝘣𝘭𝘰𝘸𝘯 🤯  𝘈𝘨𝘢𝘪𝘯, 𝘰𝘧 𝘵𝘩𝘦 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘵𝘺 𝘦𝘷𝘦𝘯𝘵𝘴 𝘐 (𝘢𝘯𝘥 𝘮𝘺 𝘤𝘰-𝘧𝘰𝘶𝘯𝘥𝘦𝘳𝘴) 𝘥𝘳𝘰𝘱 𝘪𝘯𝘵𝘰 𝘵𝘩𝘪𝘴 𝘸𝘢𝘴 𝘵𝘩𝘦 𝘮𝘰𝘴𝘵 𝘦𝘯𝘦𝘳𝘨𝘪𝘻𝘪𝘯𝘨." What a win! _________________________________________________ Also, how cool is this video Mark Renzo Mariveles captured of the event and its community on Friday. I love the diversity of the community in age, background, and industry. In case you want to come next time, make sure you follow the Aussie Founders Club Luma calendar. Joe Young Geo George Darija Milevska Roselle de Kruijk Liz van Zyl Desmond John Laila Aznar Alan Crabbe Julian Bright Mustafa Kassim Marina Chelak Laura Morellon Zoe Hogan-West (prev. Christine Lemmich) Iggy O'Dwyer Jon Gilbertson Simon Hakim Trevor Brunton Graham McCorkill Naresh Shukla

☕ 𝟭𝟬𝟬 𝗖𝗼𝗳𝗳𝗲𝗲 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲! ☕️ 13 down, 21.33 to go! ✅ Had a great chat with Pip Stocks, founder of BrandHook, a successful agency that has been helping businesses connect with their customers for 18+ years. She also founded the funded tech startup Hearsay. After some lessons learned, she’s now fully focused on Brandhook, which she pivoted from being enterprise-focused to startup-founder-focused. 𝗪𝗲 𝗱𝗶𝘀𝗰𝘂𝘀𝘀𝗲𝗱 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗼𝗻 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗲𝘀 𝗲𝗮𝗿𝗹𝘆-𝘀𝘁𝗮𝗴𝗲 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝗳𝗮𝗰𝗲: 1️⃣ Defining the problem they’re solving and for whom 2️⃣ Validating the problem/solution through customer discovery 3️⃣ Overcoming the hesitation to talk directly with customers 𝗦𝗸𝗶𝗽𝗽𝗶𝗻𝗴 𝘃𝗮𝗹𝗶𝗱𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗷𝘂𝗺𝗽𝗶𝗻𝗴 𝗶𝗻𝘁𝗼 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗹𝗲𝗮𝗱𝘀 𝘁𝗼 𝗺𝗮𝗷𝗼𝗿 𝗿𝗶𝘀𝗸𝘀: 🚫 Building a product no one wants 🚫 Losing investor interest without validation proof 🚫 42% of startups fail due to not reaching product-market fit Pip has a great online course on customer-centricity and is launching an in-person mini-accelerator soon. Follow her for updates on this!

Iced lattes and soaking up the sun on the Antler Rooftop with Rani Heraputeri for the 100 coffees challenge. From the start of her tech career, Rani has been driven by a mission: closing the funding gap for women in tech. Her journey began at WeWork in Jakarta, where she first encountered the startup ecosystem and the gender disparity in funding. This passion led her to be a founding employee at Asia's first gender-lens investment firm, Teja Ventures, and She Loves Tech. Since moving to Australia and joining Antler, Rani has continued to be a fierce advocate for gender equity in tech. Antler is committed to invest in more women founders and to shape the gender mix of founders at the very top-of-the-funnel in the ecosystem. Currently, women-led startups make up at least 37% of their first fund investments in Australia. This Friday, Rani will be featured as a thought leader at the Women Scaling Startups event, co-hosted by One Roof, Mayfly Ventures, and Think & Grow, and featuring Kim Teo. Next week, Antler is putting on a panel featuring some of the female founders. Antler is also accepting applications for their next cohort. Links to all in comments.

We've hit the final release of ticket sales for this Friday's 𝗪𝗼𝗺𝗲𝗻 𝗦𝗰𝗮𝗹𝗶𝗻𝗴 𝗦𝘁𝗮𝗿𝘁𝘂𝗽𝘀 event 🙌 One Roof, Think & Grow and Mayfly Ventures are bringing you a tea time event with an epic line-up. 💡 Want to have real conversations with women on how to scale and build successful startups? 🎤 𝗞𝗲𝘆𝗻𝗼𝘁𝗲 𝗦𝗽𝗲𝗮𝗸𝗲𝗿: Kim Teo, CEO of me&u (formerly Mr Yum) 💡 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝗱 𝗚𝘂𝗲𝘀𝘁𝘀: 🔥 Tracey Warren , F5 Collective 🔥 Rani Heraputeri, Antler 🔥 Jodie Imam, Tractor Ventures 🔥 Sheree Andersen, Elliephant 🔥 Nikki Tugano, MAPPCP, SeenCulture 📅 Date: Friday, 25th October ⏰ Time: 10:30 AM - 12:30 PM 📍 Location: Linktree Office, Collingwood VIC 🎟️ Secure your tickets now—there's only 15 left 🏃♀️💨 Thanks so much Linktree and David Walker for sharing your beautiful space.

Last week Mayfly Ventures was invited to run our 𝗜𝗱𝗲𝗮 𝘁𝗼 𝗟𝗮𝘂𝗻𝗰𝗵 workshop for the Melbourne Accelerator Program (MAP). We explored how to launch well-validated MVPs cost-effectively and time-efficiently. I can tell you, there are some really exciting ideas coming to life, from new types of sun protection to advanced prosthesis creation, and money management for Gen X. Thanks Katrina Gaskin and Marina Chelak for having us! If you are at the earliest stage of launching your startup, I highly recommend checking out MAP's Velocity pre-accelerator program. Looking forward to the next session 🫶

Having the best time at SXSW Sydney. What I have been up to so far... Startmate Demo Day featuring Julian Bright from Fairgo.ai. Learning about maximising LinkedIn from Leila Oliveira and Nick Bell 🔔 Learning about maximising business travel with my housemate for the trip Desmond John Frontcover The Community Collective FKS meetup. Sunrise Yoga on Bondi with Techvisa. And currently listening to Twitch CEO Dan Clancy talk about community.

We’re gearing up for the last Startup Sips of the year, and it’s set to be a good one. You in? When we (Mayfly Ventures & Aussie Founders Club) first launched Startup Sips, we were a bit ambitious (and maybe a little naive), thinking we could run a monthly event on top of everything else we had going on. While the first couple of events were a hit, we quickly realised that pulling off a monthly event was a lot. So, the events have been more sporadic than we planned, but each one has been special. BUT we thought it would be rude not to round out the year with one last hurrah for 2024 before these nights turn into quarterly events next year. These are nights we genuinely love, because they’re all about real connections, fun, and the best of the startup ecosystem. You never know who you’ll meet that could change the trajectory of your journey. 𝐁𝐞𝐬𝐭 𝐂𝐚𝐬𝐞 𝐒𝐜𝐞𝐧𝐚𝐫𝐢𝐨: You might walk away with a connection that changes everything (a cofounder, a mentor, a friend to navigate the journey with) 🔥 𝐖𝐨𝐫𝐬𝐭 𝐂𝐚𝐬𝐞 𝐒𝐜𝐞𝐧𝐚𝐫𝐢𝐨: You've had some free drink, some food (probably pizza - who doesn't love pizza), in good company, in a beautiful space - and I can promise you this! This time, we’re bringing the fun to Linktree’s Epic Event Space (shoutout to Linktree and David Walker for making it happen!). A huge thank you also to Mayfly Ventures and Kairos Recruitment (thank you me!) for funding the fun 🍻🍕 Date: Friday 25th October Where: Linktree HQ (address to be provided on RSVP) Cost: Absolutely FREE! Head over to Luma and save your spot! See you there! Joe Young Roselle de Kruijk Darija Milevska Geo George