What a milestone! We've officially reached a million Instagram followers on @MECCAbeauty – a true testament to the incredible community we've built through our creative content and community engagement strategy. Our focus has always been on bringing the best of MECCA’s in-store experience to life on our social channels, with expert advice and recommendations from our store team, engaging teaser campaigns for new products and brands, and leading the way in beauty education and inspiration. We have some BIG celebrations on the horizon, but we’re not slowing down – we’re always looking at how we can continue to innovate through our social content. And, if you aren’t part of the @MECCAbeauty community already, head over to Instagram and follow us. Here's to the next million! #MECCAmoment
💋 Welcome to the One Million Club MECCA Brands! 💋 I’m one of the ONE MILLION loyal Instagram followers of Mecca and have loved watching them grow into one of Australia’s most iconic brands. If you take a look at their Instagram you can see they’ve absolutely nailed their strategy. Their Reels game is spot-on: inspiring their customers with the hottest product drops, giving quick beauty tips, and sharing fun videos with their in-store teams and Creators. Mecca is on track to be the country’s biggest beauty retailer, and they’re only just getting started. I can’t wait to see what they do next. Congratulations on hitting this milestone! Kate Blythe 🙌