MerchantSpring

Ready to Take Control of Your Amazon Sales? Discover the benefits of transitioning from 1P to 3P with insights from industry expert Zack Rubin, Founder of Red-Tail Consulting. Learn how to boost your margins and gain greater control over your brand. 🎙️ What We’ll Discuss: ➡️ Understanding the 1P to 3P Transition: Key differences and why making the switch matters. ➡️ Benefits of 3P Selling: Greater control, higher margins, and enhanced brand management. ➡️ Challenges and Solutions: Common pitfalls in the transition process and how to overcome them. ➡️ Logistics and Fulfillment: Optimizing your supply chain for 3P success. ➡️ Marketing and Advertising: Effective strategies for promoting your products as a 3P seller. ➡️ Case Studies: Real-world examples of successful transitions and key takeaways. Your Path to Success Starts Here! Don't miss this opportunity to revolutionize your Amazon selling approach. Secure your spot now and start your journey to higher margins and better brand control. The recording will be made available to all registered participants. #amazon #amazonvendor #1p #3p #transition #strategies #success MerchantSpring James Dihardjo Red-Tail Consulting Zack Rubin

As the 2024 annual vendor negotiation (AVN) cycle approaches, it’s crucial for vendors to be well-prepared and strategic. Building on the insights shared in last year’s popular episode on Amazon’s AVN process, this advanced session of Marketplace Masters is designed to take your negotiation skills to the next level. Join us on this deep dive into the complexities of AVN, featuring expert insights from Oliver Tomaschewski of DiCommerce GmbH. With the stakes higher than ever, understanding how to navigate Amazon’s evolving demands is key to maintaining profitability and securing favourable terms for your business. In this session, you will learn: ➡️ Key Changes for 2024: Insights into the latest trends and shifts in Amazon’s negotiation tactics. ➡️ Strategic Preparation: How to use data-driven strategies to strengthen your position and anticipate Amazon’s demands. ➡️ Advanced Negotiation Techniques: Practical advice on leveraging key negotiation levers to your advantage. ➡️ Mitigating Risks: Strategies to protect your product portfolio from potential delisting and other risks. ➡️ Live Q&A: An opportunity to engage directly with experts and get answers to your most pressing questions. Why Attend? Last year, we unraveled the complexities of Amazon’s AVN process, providing foundational knowledge that helped vendors navigate tough negotiations. This year, we’re going even deeper, equipping you with advanced strategies and up-to-date information to tackle the 2024 AVN process with confidence. Call to Action: Register Now to Master the 2024 Amazon Vendor Negotiation Process and Secure the Best Terms for Your Business! The recording will be made available to all registered participants. #amazon #vendor #AVN #negotiations #strategies #technique

Are you a brand considering a shift from a 1P (first-party) model to a 3P (third-party) model on Amazon? Join Ruben Alikhanyan, Founder and CEO of PAS Agency as he breaks down the complexities of moving from Amazon's Vendor Central (1P) to Seller Central (3P) and explores why more brands are making the shift.Whether you're looking to gain more control over your pricing or enhance your product launches, we've got you covered! In this episode, we discuss: ✅ Reasons to Transition: Why brands are moving from 1P to 3P and the benefits of making the switch. ✅ Challenges to Consider: Common pitfalls and scenarios where transitioning may not be the best idea. ✅ Successful Transition Strategies: Key factors to ensure a smooth and effective transition to a 3P model. ✅ Communication with Amazon: Tips for maintaining a good relationship with your Amazon business manager during the transition. ✅ Straddling Both Models: Exploring the possibility of operating under both 1P and 3P simultaneously. ✅ Post-Transition Expectations: What to anticipate six months to a year after making the switch, including performance metrics and profitability. 🔥 Don’t miss out on these valuable insights from experts! The recording will be made available to all registered participants.

Join us for an insightful webinar with James Wakefield, founder of WAKE Commerce and an Amazon vendor expert, as we dive into the intricacies of Amazon deductions and explore strategies for lifting profits. We’ll focus on recovering revenue lost to various types of vendor deductions, including shortage claims, price claims, and CoOp discrepancies, while also addressing how to handle chargebacks—one of the most challenging deductions to recover. Key takeaways include: • Understanding common deduction types (shortage claims, price claims, coop discrepancies, and chargebacks) and their impact on profitability • Proven strategies for recovering lost revenue and preventing future deductions • Maximizing profits while navigating Amazon’s complex vendor deduction policies • Practical tips for long-term financial optimization for Amazon vendors Whether you’re struggling with excessive deductions or looking for practical methods to boost profitability, this session is packed with actionable advice and real-world solutions for vendors of all sizes. Don’t miss out! Sign up now to secure your spot and empower yourself with knowledge on deduction recovery, prevention strategies, and long-term financial optimization. Let’s turn those challenges into profit! The recording will be made available to all registered participants. #amazon #vendor #chargebacks #profits #claims #strategies MerchantSpring James Dihardjo Shiv Subramanian

On November 6th, join us for a crucial episode of Marketplace Masters, where we’ll dive deep into the metric that could make or break your relationship with Amazon: Net Pure Profit Margin (net PPM). This key metric reflects Amazon’s profit margin on the products you supply and directly influences their decisions on whether to continue stocking your products. To help you navigate this complex landscape, we’ve invited Sarah Sweet from Unicorn Orange, a UK-based vendor-focused Amazon agency, to share her expert insights. In this session, you will learn: ➡️ What is Net PPM? Understand how Amazon measures this critical metric and why it matters to your business. ➡️ Amazon’s Benchmarks: Discover the benchmarks Amazon uses to evaluate your performance as a vendor. ➡️ Impact on Annual Vendor Negotiations (AVN): Learn how Net PPM factors into your AVN discussions and the potential consequences for your product lineup. ➡️ Strategies for Improvement: Get practical tips on improving your Net PPM at both the individual ASIN and portfolio levels to protect your product listings. ➡️ Live Q&A: Bring your questions and get real-time answers during our interactive session. Call to Action: Register Now to Safeguard Your Products and Strengthen Your Amazon Vendor Relationship! The recording will be made available to all registered participants. #amazon #vendor #netppm #manage #avn #strategies #tips #performance MerchantSpring James Dihardjo Unicorn Orange Sarah Sweet

Are you an Amazon vendor or a professional serving Amazon Vendors? Join us for an exclusive live session on how to optimize your profitability and negotiation leverage within the Amazon Vendor channel. In this hands-on session, Michelle Sickle, the Chief Operating Officer at HINGE COMMERCE, will walk you through the key mechanisms to improve your margins, including how to: ➡️ Assess and audit your current profitability within the Amazon vendor channel. ➡️ Audit rebates, trading terms, and spot opportunities to negotiate better deals. ➡️ Tackle invoice discrepancies and manage shortage claims effectively. ➡️ Use SKU rationalization as a tool to improve efficiency and leverage. ➡️ Identify and eliminate unnecessary chargebacks and other deductions that hurt your bottom line. This is your chance to gain actionable insights, ask questions, and walk away with practical strategies to boost profitability. The recording will be made available to all registered participants. #amazon #vendor #profitability #margins #strategies #tips #claims #audit #rebates MerchantSpring James Dihardjo HINGE COMMERCE Michelle Sickle

We’re excited to announce that our next Marketplace Masters in-person event will be held in Hamburg on the 24th of October! This exclusive gathering provides a unique opportunity for Amazon agency owners and senior professionals to come together, share ideas, best practices, and insights on how to build and scale agencies more effectively. The event is designed for those looking to enhance their strategies, gain valuable perspectives, and grow their businesses through collective knowledge.

In this episode, Paul Sonneveld will host Rupert Staines, CEO of Vector Retail Media to explore how brands and agencies can elevate their Amazon advertising strategies using data-driven audience targeting. Together, we’'ll break down Rupert's innovative methodology, Vector Intelligence Powered Audiences (VIP), which leverages retail audience data and Amazon's powerful AI technologies. The focus will be on how digital media and Amazon agencies can use these insights to build more effective and personalized campaigns that drive greater engagement and ROI. Rather than focusing on selling a service, this conversation will give listeners practical insights into how brands should think about audience targeting, what best practices they should adopt, and how to thrive in a world that is increasingly reliant on first-party data. It's about demystifying the complexity of sophisticated audience modelling and helping agency owners implement these strategies for their clients. This podcast will tackle: 🎯 Retail Data-Driven Advertising: ▶ The role of retail data in precise audience targeting and better ad performance. ▶ Ethical use of first-party data in a changing privacy landscape. 🎯 Understanding VIP Audiences: ▶ How VIP builds, buys, and optimizes digital ad campaigns using first-party retail data. ▶ Leveraging audience modelling for targeted campaigns across the right platforms. 🎯 Multichannel Campaigns with Amazon Audience Media (AAM): ▶ Expanding beyond Amazon Retail to connected TV, open exchange media, and top content publishers. ▶ Importance of a cross-channel strategy for maximizing reach and engagement. 🎯 Amazon Marketing Cloud (AMC) for Enhanced Insights: ▶ Utilizing AMC to analyze audience performance across the consumer journey and marketing funnel. ▶ Best practices for refining campaign strategies, targeting, and personalization. 🎯 Navigating the Cookie-Less Future: ▶ How to thrive in a cookie-less world using first-party data for targeting, personalization, and measurement. ▶ Staying ahead of privacy regulations while maintaining ad performance. 🎯 Case Studies and Practical Takeaways: ▶ Anonymized case studies showing VIP's success in improving campaign outcomes. ▶ Practical advice for agencies on applying these strategies to clients and expected results. Be part of the conversation and learn how to thrive in the evolving world of retail data-driven advertising! The recording will be made available to all registered participants. #amazon #agency #bestpractice #retail #targeting #advertising #strategies #audience

Join us on November 20th for a live session with Eric Vela, The Amazon Specialist Consultant of Marketplace Lab in Barcelona, and Paul Sonneveld, co-founder of MerchantSpring, as they tackle one of the most pressing challenges for Amazon vendors in Southern Europe. With Amazon raising the thresholds for holding vendor accounts, many vendors are at risk of losing their access to 1P. In this webinar, we'll dive into actionable strategies to help businesses quickly transition to a hybrid seller model or fully shift to 3P, while maintaining sales momentum and avoiding disruption. This live session will include plenty of opportunities for you to bring your questions and get them answered on the spot. What to expect: ➡️ Understand the warning signs: Learn how to spot the early indicators that your Amazon vendor account might be at risk. ➡️ Strategies for a seamless transition: Get step-by-step guidance on how to switch to a seller account without losing sales momentum. ➡️ 1P vs. 3P ASIN management: Should you list the same ASIN on both 1P and 3P? Discover best practices to avoid cannibalizing sales. ➡️ Handling inventory: Get expert advice on how to deal with 1P inventory during the transition—whether to sell it off or manage it alongside 3P. ➡️ The role of Fulfilled by Merchant (FBM): Learn how FBM can support your 3P strategy and how to best integrate it with Fulfilled by Amazon (FBA). ➡️ Live Q&A: Bring your burning questions! This is your chance to get personalized advice directly from industry experts. Who should attend: Amazon vendors, marketplace agencies, eCommerce managers, and anyone looking to successfully navigate the vendor-to-seller transition. Don't miss this opportunity to get real-time insights and answers to your specific challenges. Join us live on November 20th to secure your Amazon business's future! #amazon #vendor #navigating #transition #1pto3p #seller #southerneurope MerchantSpring James Dihardjo Shiv Subramanian Marketplace Lab Eric Vela

Are you ready to push beyond Amazon's native tools and explore how off-Amazon advertising can turbocharge your brand's growth? Join Paul Sonneveld, host of Marketplace Masters, and Sal Conca, CEO of AmazingAds, for a live discussion on November 6th. In this power-packed session, we'll dive into creative strategies using platforms like Facebook, YouTube, and Google to scale your Amazon brand. From crafting compelling content to mastering off-Amazon Ad hacks, you'll learn how to create an integrated advertising ecosystem that drives traffic and boosts conversions. What you'll learn: ➡️ How to harness off-Amazon advertising to supercharge your brand's growth. ➡️ The latest video and user-generated content strategies that are driving conversions. ➡️ Proven ways to integrate Shopify into your off-Amazon advertising efforts. ➡️ Expert insights into the newest off-Amazon advertising hacks being trialled right now. ➡️ Practical tips to create content that scales and resonates with your target audience. Don’t miss this chance to master off-Amazon advertising and turbocharge your growth! Sign up now and gain the insights you need to build an integrated ad ecosystem that will take your brand to the next level. The recording will be made available to all registered participants. #amazon #bestpractice #growth #offamazon #ads #scaling #brand MerchantSpring James Dihardjo AmazingAds Sal Conca