Kellie O'Brien Media

I often see people marketing hard when they’re desperate for clients, but end up repelling people. Then, when their roster is finally full, they stop marketing. If I’ve learned anything about my own business and my clients’ businesses over the past 13 years, it’s that consistency is key. When you have a smart marketing strategy built around your business, this becomes much easier to achieve. Even if things are slow for you right now, ensure you continue marketing your business and let people know where your business is at. Here's what else you should consider right now: https://lnkd.in/d7hpy3K #onlinemarketing #marketing #marketingcoach #marketingmessage

As a leader, are you using storytelling? We can share all the facts and figures in the world, but it's not until we wrap that data into a story that people finally "get" it. Stories are the single most powerful weapon in a leader's arsenal. What stories do you have? #brandstorytelling #storytelling #onlinemarketing #leadershipdevelopment

I've been reflecting lately on how I've built my business on writing evergreen blog posts. This has meant long-lasting organic traffic to my website. Blogs I wrote in the 2010s are still driving traffic to my website here in the 2020s. And not just any ol' traffic, but perfectly aligned people. People who are business owners and marketers interested in online marketing, content marketing, social media and business storytelling.  And sure, there's been some trial and error in determining which pieces of content will most likely stand the test of time. But it's the trial and error that has given me the greatest insights into what does and doesn't work. Inside this blog post I'm sharing: ⭐ what evergreen blog posts are, ⭐ the types of posts you need to aim for to create evergreen content, and ⭐ some tips and tricks I've learned along the way. Take a read here: https://lnkd.in/gz-i35eU #contentmarketing #businessblogging #bizblogging #blogposts

Have you had a pivoting moment in life that led you to do what you do? This is a great story to share through your marketing to build the know, like and trust. Here's a prompt (fill in the brackets): I started in business when (you experienced a turning point or transition in your life) Here are some more story prompts: https://lnkd.in/gKXvjVC #brandstory #storymarketing #storytellingcoach #storycoach 

If you're keen to get back more time to focus on doing the things you love - or even doing nothing at all - then I'd highly recommend setting up systems in your business. Those systems might be focused on bringing in leads automatically, nurturing new clients without having to lift a finger, or encouraging existing customers to keep returning without remembering to manually follow up all the time. My goal with clients is to help them set up new systems to allow them to STOP repeating mundane tasks in their business, while LEVERAGING the opportunities they have. Here's how you can get it all done in just ONE day so you can start freeing up your time NOW (and growing your business in the process!) https://lnkd.in/dPfZkEh

Are you lacking social proof to provide people with the confidence to subscribe to your email list and buy from you? I've come up with 11 effective social proof marketing tips I know will create change in the number of leads and sales you attract >> https://lnkd.in/ejZhryK

#Storyprompt 💡 Ready to craft a relatable hero’s Journey? Share stories where your customer is the hero, and your product/service is their guiding force. 🔍 Example: Beth was drowning under her disorganised finances until she found our simple budgeting app. Now, she's debt-free and saving for that long-held dream of holidaying to Fiji! 📈 Why It Works: Emotional stories make your brand memorable and trustworthy. Now, write your own succinct hero's journey! 🚀 #MarketingTips #Storytelling #CustomerSuccess #BusinessGrowth

Maybe your marketing feels like an impossible jigsaw puzzle you'll never master. The thing is, if you have clarity around the strategy you want to follow, the systems set up and you have a powerful message wrapped in storytelling, the pieces of the jigsaw puzzle will just fall into place. If you're overwhelmed on how to get started or unsure how to bring it all together, I'd love to invite you to The Online Marketing Mastermind. We're opening up places again and we'd love to have you join us. You can book a time to chat about your place in the mastermind here: https://lnkd.in/d_Wqmcj #mastermindgroup #marketingcoach #onlinemarketing #mastermindonline

When it comes to business – not just public relations – you need to know who you’re targeting by creating your ideal customer profile. Otherwise you end up targeting everyone and hitting no one. Sound familiar? You spend so much time crafting blog posts that no one reads, pitching media stories that never receive a reply and writing social media statuses that no one “likes” or comments on. It’s at that point you start questioning: “why am I doing all this?” How can you change all that so customers eagerly await what you’re going to say next? You create an ideal customer persona – or customer avatar – of your ideal client Here's how https://lnkd.in/gH8GgxGs

To create a repeatable, predictable system you don’t only need the strategies and tools, but also the right stories to inspire action.  Problem is, when we create content, it becomes hard to stand out against the 1000 other blogs sharing exactly the same topic as you, right?  That’s where storytelling comes in. Here's a storytelling prompt to share your "cause" story... (fill in the brackets) (Time – On Friday, as a child, on June 27, 1987…) my (core beliefs/values) was tested when (insert event that tested your values and the lesson you learned) Feel free to share! Then find more storytelling prompts in the Business Storytelling Guide: https://lnkd.in/gKXvjVC #brandstory #marketingcoach #marketingconsultant #storytelling