Mutinex

Measuring the impact of creative output is one of the most complex challenges in marketing. And yet we know that creative is one of the core variables that impact the success of a campaign. We also know that the impact of creative is something that market mix models have traditionally ignored. That's why at Mutinex we've built a time varying model that allows us to consider the impact of creative on your campaign. Henry Innis talks about our journey to putting creative back at the centre of the model in this fantastic episode of Black T-Shirts Podcast we recorded together with Adam Ferrier and Brent Smart at #SXSWSydney. If you missed it listen to the whole session here: https://lnkd.in/gHZmg2Gn

Today the Mutinex team is in planning for 2025 at Bronte Surf Life Saving Club. We’re taking a close look at how the market is evolving, what our customers need and how we can deliver answers and growth for them into the new year. #oneteamonedream

Kia Ora! Last week our marketing science teams kicked off with a new customer in New Zealand. If you're thinking about making the leap from MMM delivered by a consultancy to a SaaS based solution, maybe you've been concerned what that looks like for your team and how you'll manage to action the change. Mutinex works closely with our customers to deliver immersive training to relevant team members (including agency partners) - working beyond basic principles and into the use cases you'll actually need to deliver on. Put the insights back into the hands of your team. It's the best decision you'll make.

Just announced: We're pleased to be partnering with Nine network to test a range of hypotheses for our shared customers on the performance of total TV. “I’m confident because I see our own internal data, but the challenge, of course, is that I want this data to be independent, third party, verified by people outside of our own walled garden. And that’s what will differentiate us from the platforms,” said Nine Chief Sales Officer, Michael Stephenson today as he lit a fire under media measurement. Read more:

Following a tough 2023, marketers may have been hoping for some relief in the first half of 2024.But there’s no light at the end of the tunnel yet as budgets and ROI continue on a flat trajectory. A closer look at channel trends reveals that marketers have been investing heavily in lower funnel channels to capture existing demand: a strategy that has worked in the short term. But with budgets flat, this is at the expense of demand creation at the top of the funnel — and results are already tapering. Brands must seek to make better decisions and rebalance their budgets. Get the full Mutinex MROI Index Report 👉 link in comments.

Mutinex are delighted to support the MarTech retreat at the Cape Schanck Resort in Mornington Peninsula, Vic. This year, the retreat hosts 70 of Victoria’s most senior MarTech and AdTech leaders, in a beautiful and relaxed setting. You can expect new content, new conversations, and new connections — with great networking opportunities. And a session run by Mutinex to be announced very soon! So apply now, to spend 2 days away from your desk. It’s the best decision you’ll make.

In the words of Lamar, "I was attracted to Mutinex by its unique and effective approach to Marketing Mix Modeling: utilising data, AI and machine learning to assist marketers in improving campaign performance and maximizing ROI. Ultimately, helping them work faster and smarter via a forward-thinking SaaS platform (GrowthOS). All that and the awesome, friendly people I've met so far." We think joining Mutinex is one of the best decisions he's made.

Heading to #SXSWSydney today? It's a full sandwich of Mutinex. Join us to get your fill. - Breakfast at Auvers Dining from 8:30am - Beyond copy edits: how real marketers are using generative AI on the Next Stage from 11:30am-12:30pm (+ free coffee!) - Mutinex presents Black T-Shirts Live from 4pm-5pm on the Partner Stage at the Novotel Darling Harbour - Marketing Happy Hour at the Novotel Darling Harbour from 5:30pm

Mutinex will be shouting Happy Hour on Wednesday 16 Oct from 5:30-7:30pm at the Novotel Darling Harbour at #SXSWSydney. Join us to quench your thirst for knowledge? Great decision.

#SXSWSydney is here! Join hosts Adam Ferrier and Brent Smart for a very special live recording of their Black T-Shirts Podcast, presented by Mutinex and featuring our own Henry Innis. This Wednesday 16th October from 4pm-5pm. It’s the best decision you’ll make all week.