A giant, growing melanoma on Tamarama beach is spreading an important message about skin sun safety, as a part of Sculpture by the Sea's Bondi Exhibition. Ogilvy is proud to have had two creatives develop and create this sculpture alongside Ogilvy Health Australia, Glue Society and The Beautiful & Useful Studio. #Ogilvy #OgilvyAustralia #SculpturebytheSea #Melanoma #TamaramaBeach #Impact #Culture #SkinSafety #SunSafety
Chief Executive Officer | PRovoke Innovator 25 2023 Asia Pacific | Non-Executive Director | Author | Futurist
A giant and growing melanoma on Tamarama beach has been created as part of this year’s Sculpture by the Sea, Bondi exhibition – it started at around five meters and continues to grow to more than 20-metres-wide It was developed and created by two Ogilvy Australia creatives, Ogilvy Health Australia, Glue Society and The Beautiful & Useful Studio. It’s not only a powerful art installation but an important message about skin sun safety. One of the Ogilvy creatives, Andrew Hankin has previously had a sculpture featured in the Exhibition - in 2014 he created another sun-safety focussed piece, which was a giant frying-pan installation called ‘We’re fryin’ out here’. ‘The Spot’s’ message was further reinforced over the weekend with on-site free skin checks courtesy of not-for-profit Skin Check Champions teamed with skin safety education and sampling through a partnership with La Roche-Posay. The project has been co-funded by Bristol Myers Squibb and La Roche-Posay Laboratoire Dermatologique.