Pixmoto

Who doesn't love a chocolate crackle, especially when it's made healthier with Natvia! With a product sold internationally, Natvia connected all its global retail partners so users could select preferred shopping options. This is important given that our performance data showed 35% of video viewers were from the United Kingdom! Viewers also loved Pixmoto's interactive features, with high engagement of the method and ingredients that provided real-time information to help them make the recipe. Check out the recipe here https://lnkd.in/gSS9zz5B #videocommerce #shoppablevideo #userexperience

This is another giant step towards realising our ambitions of re-inventing the sponsored video model at scale. “Never doubt that a small group of thoughtful, committed, citizens can change the world. Indeed, it is the only thing that ever has.” ― Margaret Mead Simon K. Rick Boykin Jack Wareham 👁Miles Lewis Anthony Bratovich #videocommerce #digitalvideo #onlinevideo #retailmedia #commercemedia

We are all set for My Market Kitchen Season 9 commencing tomorrow on Network 10. Pixmoto is the exclusive digital video partner for the show. This means every recipe video will be published on the MMK website pages and Instagram posts through Direct.me using Pixmoto's interactive and commerce features. All of the Pixmoto commerce features will be used and aligned to support the brand and commerce outcomes for the show sponsors and product partners, including Asian Inspirations, Velisha Farms, Zerella Fresh, Massel Australia Pty. Ltd. and Fackelmann Housewares. 😃 Make sure you tune in every Saturday at 4 pm. 📺 📈 Let the commerce media performance data begin! 📊 ❤️ Thanks to John Hatcher and Michael Hatcher for the show of support. We're very excited about working with you to deliver world-class digital video outcomes for your outstanding content.

We are live with two incredible Creative Media Productions shows. My Market Kitchen has been a mainstay of Paramount Australia & New Zealand for nearly a decade and has been the launching pad for some of Australia's most recognised food personalities. Pixmoto is now live on this site for Seasons six and eight, with more to follow. Like My Market Kitchen, The Cook's Pantry with Matt Sinclair showcases some of Australia's leading food talent, including Courtney Roulston and Michael Weldon. This show is the perfect demonstration of how to seamlessly blend sponsored products into enticing recipe content. See My Market Kitchen content here - https://lnkd.in/g954PvGG And The Cook's Pantry content here - https://lnkd.in/gyxAHy6c #videocommerce #interactivevideo #sponsoredcontent #brandedcontent #sponsoredvideo

Video advertising requires a new metric to determine the right balance of efficiency, attention and impact. Some agencies are already stepping up and using CPS Viewed, or Cost Per Second Viewed, as a primary metric. Find out what that means https://lnkd.in/gHfEYmk6 #advertising #videoadvertising

Exciting news for culinary enthusiasts! SWIFT TV is thrilled to welcome FoodFood, featuring India’s renowned chef Sanjeev Kapoor. Our viewers can now enjoy a range of gourmet recipes, cooking tips, and culinary inspiration, all from the comfort of their home. This collaboration ensures our commitment to offering diverse and high-quality content to our audience. Tune in to SWIFT TV and elevate your cooking game with the best in the industry. Thanks to Rajsingh Panwar #swifttv #adsupported #freestreaming #freecontent #foodfood #sanjeevkapoor #cooking #bestchef #adtech #playstore #comingsoon

The data produced from Recipe 1748 has been instrumental in refining the Pixmoto commercial model and helped us reset our north star.  We’ve withheld the recipe name to protect our partners' privacy, but I can share the recipe is a sponsored video from a current Australian food show. On the surface, the numbers don’t look that impressive. What is so special about it? Numbers can do that sometimes. At first glance, you can’t see the gold nuggets lying just under the surface. It's only when you strap on the oxygen tanks and go deep diving that the learnings are revealed. We already instinctively knew it would be the case, but the analysis of the performance data confirmed: - Viewers will seek more information about the recipe and consume the individual recipe videos WHILE they are still watching the show - the spike in the first graph proved it. - Being sponsored does not affect the consumption rate of a video - 44.57% confirms it! - Viewers consumed 32.53 hours of the video, which was only possible because the Pixmoto Platform tracks the consumption across the entire video. All the numbers are important, but the video completion report excites us most because, using Pixmoto’s proprietary player, allows us to offer a Cost-Per-Second revenue model that most other video commerce/shoppable video providers cannot easily replicate. Data, data, data. It is the heartbeat of Pixmoto and our north star for delivering omnichannel-sponsored video campaigns at scale! #sponsoredvideo #videocommerce #shoppablevideo #omnichannel #onlinevideo

What happens next? This is the question Rick Boykin, Anthony Bratovich and I asked ourselves when deciding what features to add to the Pixmoto player after we designed the foundational method and ingredients features. We've helped the viewer understand how to make the recipe. What do we need to provide to help them achieve that outcome? Layering in ways to advertise and transact the recipe's essential ingredient items seemed to be the obvious choice (it's hard to cook a spaghetti recipe without spaghetti) Adding cookware was made using the same logic (think Air-fryer recipe). I've not met food content creators who didn't have a dream about publishing a book, so adding a book feature seemed obvious. And wine? No explanation is needed here. We've been waiting until we had enough data to support our decision to launch the next feature. Now, with over 1.5 million pieces of video and performance data generated, the time is right. At first glance, our new Stream feature may seem simple, but it could very well be our most crucial feature yet. Why? Because the Pixmoto user experience flywheel effectively generates video engagement and commerce performance data, facilitating closed-loop data attribution across multiple digital channels for all key stakeholders. We continue to launch world-first innovations because we think differently from all other online video solutions. We consider all key stakeholders—viewers, publishers, and advertisers—in every decision we have made and will make in the future. There is no compromise. And there never will be. That's a commitment and our promise. #videocommerce #onlinevideo #retailmediavideo

The reality is that making anything 'shoppable' is incredibly easy. There are hundreds of different technologies available to achieve that outcome.  The true purpose of any provider seeking long-term success is to build and deliver a "shoppable" solution that satisfies the needs of all key stakeholders - content owners, advertisers and the real people engaging with the digital experience. Our driving ambition in building the Pixmoto Interactive Video Commerce Platform was solving this challenge. We invested our time, energy, and years of expertise in understanding how we could incorporate commerce features that maximize the commercial return for our publisher and brand partners, without disrupting the primary objective of the video, which, for recipe content, is educating the viewer on how to make the recipe They say the proof is in the pudding, and based on the 1.6M performance data points we've collected through live Pixmoto Experiences, there's now lots of evidence to suggest Pixmoto's interactive and commerce features are helping us deliver on our ambitions. 

Exciting news from MAGNA Global! In collaboration with KINESSO Commerce, MAGNA is thrilled to share key retail media insights from their latest developed report, "Retail Media: Moving Offsite." This report spotlights retail media as the fastest-growing advertising channel, now representing 16% of global advertising spending with investments across keyword-related search, digital display, and video formats to an expanding volume of CTV. Our comprehensive analysis delves into the key factors driving this growth and the pivotal developments that will shape the evolving retail media landscape in 2024 and beyond. Stay ahead of the curve, and check out our full summary report here: https://bit.ly/3V2sNW2 #KINESSOCommerce #MAGNA #RetailMedia #MarketIntelligence #AdTech