Playa Power

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Today's a big day ⚡️ We’re excited to announce our $1M Athlete Empowerment Initiative in partnership with Amplify Sport! This program will connect Playa Power certified athletes with REAL brand partnerships to help them harness their influence and monetise their personal brands 💰 Athletes today are more than competitors - they’re influential voices shaping trends and reaching global audiences. But to really make the most of these opportunities, education is key! That’s why this initiative goes beyond just partnerships, giving athletes the knowledge and support they need to thrive in the digital world. A huge shoutout to Sam Fricker and Shontelle Stowers for being part of our launch, and to the amazing teams who bought this vision to life - Ben Parsons, Tom Maynard, Ana Tormena, Courtney McDonnell, Stirling Chapple, Tia Wade and Sonja Stindl 🙌 This is a huge and exciting step for our team and our athletes, and we can’t wait to see all the doors it’s going to open! In the words of Jerry MaGuire - Show them the money! #sportsbusiness #personalbranding #sportsbusiness #sportsmarketing

This is a massive step forward for sports marketing! I'm thrilled to announce the launch of Amplify Sport in partnership with Playa Power. This $1 million initiative is designed to help athletes grow their personal brands and create new opportunities to connect authentically with brands. In today's landscape, athletes are more than competitors – they’re media entities with powerful voices and incredible reach. This partnership bridges the gap between athletes and brands, empowering both sides to create lasting, impactful connections. At SXSW Sydney today, I'll join Tom Maynard, Co-Founder of Amplify, and Chloe Dalton OAM, to discuss how this partnership will open up new avenues for advertisers and agencies to work with athletes who understand how to engage audiences. Check out more details from Lauren McNamara in this Mumbrella story.

Excited to announce the launch of our Amplify Sport division in partnership with Ben Parsons and Playa Power...

Chat GPT just get's us 🥰 Playa Power isn’t just about building personal brands – it’s about creating a trusted support system for athletes, helping them navigate and succeed in the digital world. It's about education, empowerment and guidance ⚡️

Had an awesome time catching up with some of the Playa Power team in Melbourne 🙌 Every athlete’s story is unique, so we love meeting in person to build strong connections, hear their stories, understand their goals, and give them the support they need to build the brand THEY want. ⚡️ Jeremy Boyce - A Pararoo who wants to use his brand to help grow the profile of his sport and make money to support his dreams. ⚡️ Stacey Hymer – Taekwondo Olympian, focused on building her network and understanding how it can help her entrepreneurial goals beyond sport. ⚡️ Beth Pinchin - AFLW player going through her third ACL rehab who wants to share her journey to inspire others. She also wants to better understand how to build her brand to support her in and beyond the game. These guys are smashing it and we can’t wait to help with the exciting things they’ve got coming up  💪

Last week, we hit the road for workshops with Richmond Football Club and Fremantle Dockers AFLW teams, diving into personal branding and storytelling ⚡️ It was an amazing opportunity to connect with these athletes in person and answer their questions about personal branding, growing on social media, and how to tell their unique stories. We had each player write down their brand pillars and share with the group, which sparked great conversations about how their brand goes beyond just being an AFLW player. So often we hear from athletes that they lack support in this area, so it was fantastic to see their energy and enthusiasm to learn more throughout the workshop. A huge thank you to both clubs and their wellbeing managers, Amelia Todhunter and Liana Nici, for inviting us in and supporting their athletes education to grow off the field! 🙌 If any clubs are interested in similar workshops, feel free to reach out - we’d love to connect! Courtney McDonnell Ana Tormena AFL - Australian Football League AFL Players' Association

What sets Playa Power apart from other branding agencies? We've walked their walk. Our team is made up of branding experts who’ve spent decades in the sporting world, so we truly understand how athletes think, how they work, and what they need to thrive. This gives us an edge — because we know firsthand what it takes to succeed in the world of sports. At Playa Power, we're not just about signing athletes up and wishing them good luck 👋 We know they need more than just a plan — they need ongoing guidance, support, and connection. That’s why we stay with them every step of the way, helping them build personal brands that are authentic, relatable, and built to last. #personalbranding #sportsbusiness

NBA Stars Steph Curry, DeMar DeRozan, and Jayson Tatum are proving there’s more to athlete branding than just game-day performance. Each has entered the publishing world, proving how athletes can build deeper, more authentic connections with their audiences through storytelling and personal experiences: ⚡️ Stephen Curry’s children’s book, I Am Extraordinary, is all about teaching confidence and embracing uniqueness - perfectly in line with his mission to empower the next generation. ⚡️DeMar DeRozan's memoir, Above The Noise, opens up a conversation about mental health and his own struggles with depression. It’s a powerful reminder of the importance of well-being, especially for athletes. ⚡️Jayson Tatum brings a family-focused approach with Baby Dunks-a-Lot, a children’s book inspired by his son, Deuce. These moves show us the importance of supporting athletes in growing their brands while addressing mental health and social impact. Athletes aren’t just role models on the court—they’re driving real change off it, and this creates new opportunities for meaningful partnerships and lasting impact. #NBA #AthleteBranding #SportsMarketing

We're witnessing the rise of the athlete-creator 🚀 Notice nailed their breakdown of how athletes are evolving into powerful brand and media entities. Athletes like Bailey Smith , Reece Walsh and Chloe Molloy have higher social followings than their clubs, showing the shift in where audience attention and influence lies 👀 Platforms like Instagram, Youtube, newsletters and podcasts enable athletes to bypass traditional media, connect directly with their audiences, and leverage their platforms to land brand partnerships and new business ventures. Athletes aren't just athletes - they’re founders, creators, and industry leaders. Playa Power was created to help athletes seize these opportunities by empowering them to take control of their digital platforms and maximise their influence.