Playa Power

Chat GPT just get's us 🥰 Playa Power isn’t just about building personal brands – it’s about creating a trusted support system for athletes, helping them navigate and succeed in the digital world. It's about education, empowerment and guidance ⚡️

Had an awesome time catching up with some of the Playa Power team in Melbourne 🙌 Every athlete’s story is unique, so we love meeting in person to build strong connections, hear their stories, understand their goals, and give them the support they need to build the brand THEY want. ⚡️ Jeremy Boyce - A Pararoo who wants to use his brand to help grow the profile of his sport and make money to support his dreams. ⚡️ Stacey Hymer – Taekwondo Olympian, focused on building her network and understanding how it can help her entrepreneurial goals beyond sport. ⚡️ Beth Pinchin - AFLW player going through her third ACL rehab who wants to share her journey to inspire others. She also wants to better understand how to build her brand to support her in and beyond the game. These guys are smashing it and we can’t wait to help with the exciting things they’ve got coming up  💪

Last week, we hit the road for workshops with Richmond Football Club and Fremantle Dockers AFLW teams, diving into personal branding and storytelling ⚡️ It was an amazing opportunity to connect with these athletes in person and answer their questions about personal branding, growing on social media, and how to tell their unique stories. We had each player write down their brand pillars and share with the group, which sparked great conversations about how their brand goes beyond just being an AFLW player. So often we hear from athletes that they lack support in this area, so it was fantastic to see their energy and enthusiasm to learn more throughout the workshop. A huge thank you to both clubs and their wellbeing managers, Amelia Todhunter and Liana Nici, for inviting us in and supporting their athletes education to grow off the field! 🙌 If any clubs are interested in similar workshops, feel free to reach out - we’d love to connect! Courtney McDonnell Ana Tormena AFL - Australian Football League AFL Players' Association

What sets Playa Power apart from other branding agencies? We've walked their walk. Our team is made up of branding experts who’ve spent decades in the sporting world, so we truly understand how athletes think, how they work, and what they need to thrive. This gives us an edge — because we know firsthand what it takes to succeed in the world of sports. At Playa Power, we're not just about signing athletes up and wishing them good luck 👋 We know they need more than just a plan — they need ongoing guidance, support, and connection. That’s why we stay with them every step of the way, helping them build personal brands that are authentic, relatable, and built to last. #personalbranding #sportsbusiness

NBA Stars Steph Curry, DeMar DeRozan, and Jayson Tatum are proving there’s more to athlete branding than just game-day performance. Each has entered the publishing world, proving how athletes can build deeper, more authentic connections with their audiences through storytelling and personal experiences: ⚡️ Stephen Curry’s children’s book, I Am Extraordinary, is all about teaching confidence and embracing uniqueness - perfectly in line with his mission to empower the next generation. ⚡️DeMar DeRozan's memoir, Above The Noise, opens up a conversation about mental health and his own struggles with depression. It’s a powerful reminder of the importance of well-being, especially for athletes. ⚡️Jayson Tatum brings a family-focused approach with Baby Dunks-a-Lot, a children’s book inspired by his son, Deuce. These moves show us the importance of supporting athletes in growing their brands while addressing mental health and social impact. Athletes aren’t just role models on the court—they’re driving real change off it, and this creates new opportunities for meaningful partnerships and lasting impact. #NBA #AthleteBranding #SportsMarketing

We're witnessing the rise of the athlete-creator 🚀 Notice nailed their breakdown of how athletes are evolving into powerful brand and media entities. Athletes like Bailey Smith , Reece Walsh and Chloe Molloy have higher social followings than their clubs, showing the shift in where audience attention and influence lies 👀 Platforms like Instagram, Youtube, newsletters and podcasts enable athletes to bypass traditional media, connect directly with their audiences, and leverage their platforms to land brand partnerships and new business ventures. Athletes aren't just athletes - they’re founders, creators, and industry leaders. Playa Power was created to help athletes seize these opportunities by empowering them to take control of their digital platforms and maximise their influence.

Success in sports, marketing, and business comes down to a balance of persistence, adaptability, and continuous learning ⚡️ The worlds of sports, media, and sponsorship are moving faster than ever. Athletes and their wellbeing and brand administrators must focus on long-term goals while staying agile enough to adapt to new trends and challenges. It's just like sports.  Continuous learning is key to staying competitive. Surround yourself with positive influences, stay committed to your goals, and be ready to pivot when needed. This is how strong athlete brands are built 💪 #personaldevelopment #personalbranding #athletebranding #sportsmarketing

This is crazy 🤯 Travis and Jason Kelce just signed a deal for their Podcast worth more over 3 years than they’ve made playing NFL! Less than 100 episodes and the show already has over 11M social media followers. The power of athlete creators and their ability to connect with audience is unmatched! #athletebrand #personalbranding #athletedeals #contentcreator

Angel Reese 🤝 Reeses Pieces merch collaboration is a MASTERCLASS in fan-driven collaboration! WNBA star Angel Reese just signed a sponsorship deal with Reese's after her fanbase of over 7 million started calling themselves the "Reese's Pieces" on social media. The viral moment created a natural connection, and Angel listened! Together, they've created a partnership that feels playful, creative, and completely authentic. The merch line is a vibrant reflection of Angel’s bold, energetic style: ⚡️ Candy-inspired hoodies ⚡️ Bright Graphic Tees ⚡️ Limited edition basketball jerseys ⚡️ Reese's Pieces-themed sweatpants "The fans really made this happen," said Angel Reese in a press release. "This collection is for my Reese's Pieces — who've been with me every step of the way and the design elements bring together things that I love —basketball, style, and of course, Reese's!" This partnership isn’t just about marketing - It's about engagement that's enhanced audience loyalty and opened doors for creative, lasting brand relationships. #personalbranding #sportsmarketing #WNBA WNBA (Women's National Basketball Association) The Hershey Company

"𝗧𝗵𝗲𝘆 𝗵𝗮𝘃𝗲 𝘁𝗼 𝗸𝗻𝗼𝘄 𝘆𝗼𝘂 𝗰𝗮𝗿𝗲 𝗯𝗲𝗳𝗼𝗿𝗲 𝘁𝗵𝗲𝘆 𝗰𝗮𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄." This powerful statement from Dan Haesler during this weeks NRL and Rugby League Players Association (RLPA) National Wellbeing & Education Conference that resonates deeply with us at Playa Power. We believe in building genuine relationships with our athletes. It's about showing we care, first and foremost, because real impact starts with trust. Our goal is to guide athletes through every step of their journey, helping them grow personally and professionally. When athletes know we’re invested in their success, that’s when we can truly help them build a brand that thrives.