This from John today - could mutual banks become community builders? The trends and tools are there ...
Experienced Strategy Consultant | Specialising in Transformation for Mutual Banks, Member Associations & Professional Bodies
From community banking to community building – the next horizon of purpose for mutual banks in Australia? In his 2021 letter to JP Morgan & Chase shareholders, Jamie Dimon outlined a vision to shift banking beyond the 'vanilla' to cater more to the unique needs of minority communities 🌍. Australia's mutual banks, traditionally the heartbeat of community banking, are at a crossroads 🚦. Digitisation, rising costs of banking, consumer preferences, and regulatory pressures challenge their sustainability 📉. But mutual banks have an opportunity to evolve from being just banks in the community to being community builders 🏗️. By orchestrating member value through partnerships with third parties, mutual banks can tailor services directly to their communities' needs 🤝. Three strategic actions are essential: 1️⃣ Deep Dive into the Community: Identify and intimately understand the community's needs and financial well-being milestones 🎯. 2️⃣ Strategic Partnerships: Collaborate with third parties that offer something valuable and aligns with the bank's mission and community focus 🤝. 3️⃣ Evolve and Innovate: Continuously enhance services to boost member experience and equity 🌱. As an illustration, consider Teachers Mutual Bank (TMB)'s 'one-stop-shop' travel services🌐. Currently, this offers travel money services, but imagine integrating more comprehensive travel services, amplifying value to members with travel needs - the bank not only manages your finances but also enriches your travel experiences ✈️🏖️. (I'm not suggesting this is a good idea for TMB - just a 'what-if' illustration.) Technology that enables greater collaboration at the product level is more accessible 💻, business process interoperation is becoming more standardised 🔄, and the ecosystem business model is more understood 🌐 (more on this in another post!). So the barriers are lower. 🚧➡️🔓 Mutual banks already hold a position of trust within their communities. By transitioning to the role of community builders, they could secure their place as central pillars of their communities 🏦 ➡ 💡. #customerownedbanking Polaris Management Consulting #ecosystems #partnerships #communitybuilding