POLARIS+

This New Year of the Snake 🐍🧧, POLARIS+ and Coach orchestrated another celebration at the newly inaugurated Golden Century at Crown Sydney. Building on last year’s event at Chinese Garden of Friendship, we chose this famed venue, buzzing during this festive time, to host an unforgettable dinner. Our guests, KOLs from Sydney’s fashion and lifestyle scene, dressed in Coach, especially those from the exclusive snake-themed collection, enjoyed a night filled with a traditional Cantonese feast, festive decorations, and engaging activities that blended cultural traditions like gifting with brand experiences. These elements not only set the stage for a festive reunion but also provided perfect backdrops and brand education for quality content creation, filled with red lanterns and traditional tanghulu. The night, captured by professional photographers, ensured high-quality posts that are now trending on REDnote, amplifying our celebration and engagement across platforms. The evening was a testament to the dedication of the Coach team, whose commitment to cultural celebration shone brightly. Together, we created an event that set new benchmarks in how to host a celebration, making it not just memorable but also a resonant reflection of cultural pride. We are incredibly grateful for Coach’s partnership in bringing this vision to life, and we look forward to fostering these cultural connections in many more gatherings to come. #POLARISPlus #coach #GoldenCentury #CrownSydney #CulturalCelebration #FashionEvent #InfluencerDinner

China’s consumers are rewriting the rules of spending. Despite a cautious outlook, new opportunities are emerging in unexpected places. A new survey-based report by AlixPartners (October 2023) reveals how strategic spending is reshaping the market—and what it means for your brand. Here’s the POLARIS+ take: 🔑 What’s Hot?
1️⃣ Wellness & Experiences: Spending on health products, groceries, clothing, and travel remains strong. Consumers are prioritising wellness, practicality, and memorable experiences.
2️⃣ “Frugal Luxury”: The new generation of buyers is strategic—opting for premium but purposeful purchases.
3️⃣ Social Commerce 2.0: Platforms like RED (Xiaohongshu) are no longer just shopping hubs; they’re immersive experience centres.
4️⃣ The “Guochao” Wave: Local brands are winning hearts by blending cultural pride with modern innovation. 💡 POLARIS+ POV:
To thrive in this shifting landscape, brands must tell authentic stories that resonate. Hyper-localised strategies, cultural relevance, and digital innovation are key to unlocking these new spending pockets. The question is: Are you ready to adapt and capture these opportunities? 🌏 Source: AlixPartners Survey, October 2023 #ChinaMarketing #ConsumerTrends #POLARISPlus #Guochao #LuxurySpending #SocialCommerce

Discover Coach’s Year of the Snake collection this Chinese New Year on WeChat, elegantly showcased by POLARIS+. Our strategic campaign placed engaging digital banners within articles, featuring QR codes that link seamlessly to Coach’s brand site for an engaging shopping experience. Why Choose POLARIS+? Specialise in crafting dynamic digital experiences that captivate and engage Chinese audiences on their favourite platforms. Ready to elevate your brand’s reach on Chinese social media? Connect with POLARIS+ today! #ChineseMarketing #WeChat #REDnote #Weibo #POLARISPlus #CoachCNY

This CNY, POLARIS+ proudly launched Max Mara’s exclusive the Year of Snake collection via ‘REDnote in-feed ads’, leading fashion enthusiasts directly to a world of classic elegance on the brand’s website. Why Work with POLARIS+? Our expertise in creating high-impact campaigns that resonate culturally and drive engagement can elevate your brand this festive season and beyond. #POLARISPlus #MaxMaraCNY #REDnoteSuccess #BrandEngagement #FashionMarketing #DigitalInnovation

Foreign Minister Penny Wong announced a boon for Australian marketers this Chinese New Year: trade impediments worth $20 billion with China have been lifted! This breakthrough signifies exciting opportunities for Australian brands to engage with China’s vibrant market. Celebrate this season by exploring fresh avenues for your products in the expanding Chinese market. POLARIS+ POV: This is a positive signal for Australian marketers, especially local brands, to kick off the Chinese New Year! The restored trade means it’s time to get creative and culturally in tune with our marketing strategies. Dive into the Chinese market with confidence, using this new optimistic landscape to your advantage. #PennyWong #ChineseNewYear2025 #AustraliaChinaTrade #MarketExpansion #CulturalMarketing #POLARISPlus

Jessica Yue, CEO of POLARIS+, champions the power of culturally tailored marketing and cultural exchange in her insightful B&T interview. Here’s why her approach is transforming how brands engage with Chinese-speaking audiences in Australia: • Cultural Depth: “It’s about cultural connection and relevance at every touchpoint,” Jessica explains, stressing the need for more than just language translation. • Market Precision: POLARIS+ excels by aligning marketing strategies with the unique media consumption habits and preferences of Chinese-speaking consumers, powered by bespoke research and real Chinese audience insights. • Strategic Impact: Jessica’s leadership ensures that campaigns resonate deeply and deliver results, helping brands not only build their presence within WeChat, REDnote, Weibo but also a community across online and offline platforms, strengthening brand connections and loyalty. • Celebrating Diversity: “At POLARIS+, we invite Australian brands to learn and foster connections with Chinese audiences. We host and sponsor major Chinese festivals and gatherings where we share our market insights and research,” Jessica states. This commitment sets higher standards for the Australian media landscape more generally. #POLARISPlus #CulturalMarketing #JessicaYue #StrategicEngagement #ChineseNewYear #MarketLeaders #ChineseMarketing #REDnote

Another fantastic Chinese New Year campaign for our long-term partner, Estée Lauder, lighting up REDnote with exclusive offers and festive creativity. ✨ Campaign Highlights: • Strategic Excellence: Leveraged REDnote’s in-feed ads to maximize visibility and engagement during one of the most celebrated times of the year for Chinese consumers. • Cultural Resonance: Our campaign featured tailor-made content spotlighting the exclusive value of gift sets, offering special editions and discounts perfectly aligned with the holiday spirit. • Enhanced Brand Presence: Our strategic inputs helped Estée Lauder stand out in the crowded beauty market, boosting sales and brand loyalty during the festive season. 🚀 Why Partner with POLARIS+? Looking to make a similar impact? At POLARIS+, we combine market insights with creative flair to craft campaigns that celebrate and capitalize on cultural festivities. #POLARISPlus #EsteeLauder #ChineseNewYear #MarketingExcellence #DigitalCampaign #ChineseMarketing #REDnoteMarketing #CulturalMarketing

Chinese beauty brands on REDnote are effectively capturing the influx of “TikTok refugees” by creating bilingual content and meme-driven campaigns that resonate with both Chinese and international audiences. This strategic adaptation helps them tap into a broader user base, enhancing visibility and engagement across diverse consumer segments on the platform. 🚀 🔍 POLARIS+ POV: This shift is indicative of the trend that Chinese brands quickly adapt to new social media dynamics to experiment and build incremental growth. With REDnote rising to the top of the App Store in Australia, attracting many new Aussie ‘REDnote’ residents, we will monitor this trend closely. #POLARISPlus #REDnote #SocialMediaTrends #DigitalMarketing #BrandGrowth #Innovation

Kick off your campaign with impact! Discover why Johnnie Walker Blue chose REDnote’s Splash Screen for their exclusive Year of the Snake edition, and why this premium spot should be your next digital showcase: 💡 Why the Splash Screen? • Prime Visibility: It’s the first thing users see—perfect for making a memorable impact. • Exclusive Placement: Only the most premium brands feature here, ensuring your message stands out in a luxurious setting. 🥃 Johnnie Walker Blue Success: We launched the Johnnie Walker Blue Year of the Snake limited edition on this high-impact placement. The result? Unmatched visibility and engagement right from the app’s open. 🚀 Benefits for Your Brand: • Captivate Immediately: Engage users the moment they open the app with stunning visuals and compelling messages. • Target the Right Audience: Reach discerning consumers who appreciate luxury and exclusivity. 📲 Get Featured with POLARIS+: Interested in featuring your brand on the Splash Screen? Contact POLARIS+ to secure this prime advertising space and transform first impressions into lasting engagements. #JohnnieWalkerBlue #YearOfTheSnake #REDnote #PolarisPlus #SplashScreen #LuxuryMarketing

As the festive season approaches, POLARIS+ is proud to spotlight our collaboration with LA MER ensuring their luxurious offerings shine during this time of celebration and gifting. 🌟 Why La Mer Stands Out: • Strategic Visibility: We position La Mer where enthusiasm for shopping peaks, making it a top choice for festive gifting. • Curated Offers: Specially crafted for our Chinese audience, these offers blend exquisite value with cultural elegance. 🛍️ Elevate Your Festive Gifting: Choose the sophistication of La Mer for your Lunar New Year gifts. With POLARIS+, La Mer captivates as the essence of luxury and care. #LaMer #ChineseNewYear #LuxurySkincare #GiftOfLuxury #PolarisPlus