POLARIS+

As Double 11 and Chinese New Year approach, here are the first-handkey beauty trends from the REDto help your brands align marketing strategy with Chinese consumer interests: 💧 Skincare Over Makeup: Categories like serums, face masks, and cleansers are top picks. Single-use serums alone have surged 54%—focus on anti-ageing, brightening, and soothing properties. #SkinCareEssentials #GlowUp 🎯 Personalised Skin Concerns: “Brightening and firming” saw a 44% rise, with “anti-ageing” and “dark spot reduction” up 43%. Targeted campaigns around these concerns can boost engagement. #TargetedBeauty #SkinSolutions 👌🏼Minimalism is Key: Multi-use products like foundation sticks and lip-and-cheek tints are trending, with sales spiking by up to 130% as routines simplify. #EffortlessBeauty #BeautyOnTheGo 🎉 Festive Appeal: Festive gift sets are hugely popular, especially for Double 11 and Lunar New Year. Seasonal campaigns resonate deeply with the audience, driving cultural connection and sales. #HolidayBeauty #GiftInspo Tapping into these insights on REDnote can help brands engage with China’s premium beauty audience through timely, targeted, and culturally aligned content.

Did you know? Chinese social media platforms like REDnote and WeChat are transforming how luxury brands connect with Australia’s high-value Chinese market. Here’s why it’s a game-changer: Massive Visibility: • Van Cleef & Arpels garners 6.4 million mentions on REDnote. • Rolex achieves 8.1 million mentions—proving the high impact of brand presence on these platforms. 📊💍 POLARIS+ Expertise: • Strategic content tailored to Australia’s Chinese premium market. • Uniting global brands with the heart of Chinese cultural life on REDnote, WeChat, and curated influencer partnerships. What We Do: • Highlight key occasions: gifting seasons, weddings, and cultural milestones to maximise reach. • Enable brands like Cartier and Bvlgari to capture attention at the perfect moments, building both presence and impact. Ready to connect authentically with this influential market? Let’s make an impact together. 💎✨ #POLARISPlus #LuxuryJewellery #ChineseMarket #CulturalConnection

POLARIS+ proudly hosted Max Mara’s exclusive ‘The Jacket Circle’ events in Sydney and Melbourne, showcasing the timeless Olimpia jacket series. Celebrating the strength and elegance of remarkable women, the evening featured a special runway presentation of Max Mara’s 2024 Autumn/Winter collection. Guests, including inspiring women and their supportive partners, enjoyed an evening of style and substance, delving into Max Mara’s legacy of empowering women through iconic designs. Since 1951, Max Mara has symbolised enduring elegance, with versatile pieces that transcend trends. Here’s to extraordinary women and the style that accompanies their journey! #MaxMara #TheJacketCircle #PolarisPlus #TimelessElegance #EmpoweringWomen

The launch event of the Landrover Modi Motors Defender OCTA was unforgettable, where every detail was crafted to showcase this remarkable vehicle. The OCTA, the latest evolution in Defender’s iconic line-up, merges luxury with rugged capability like never before. Built to handle anything thrown its way, it boasts unmatched technology, strength, and a level of sophistication that sets it apart in the 4x4 world. Experiencing this in the historic Machine Hall with a curated menu, live music, and Krug champagne added to the sense of discovery. A true testament to Defender’s legacy of innovation and pushing boundaries. #DefenderOCTA #LandRover #LuxuryAdventure

For Chinese New Year 2024, POLARIS+ executed a dynamic campaign for Cartier on REDnote, targeting the premium Chinese audience. The influencer-driven campaign, fronted by middle-tier KOL, Stephy, exceeded expectations across both engagement and click-through metrics, showcasing Cartier’s collection as the perfect gift for the Lunar New Year. ✨ Highlights: • Clicks: +28.23% above benchmark • Engagements +33.08% higher than expected Stephy’s authentic storytelling, featuring Cartier’s luxury offerings as ideal gifts for family and loved ones, captivated her 17,000 followers. This elevated engagement demonstrates the impact of blending culture with luxury. ✨ Ready to elevate your brand’s next Chinese New Year campaign? Let POLARIS+ craft your story for 2025! 🌟 #ChineseNewYear #LuxuryCampaign #POLARISPlus #Cartier #REDnote #InfluencerMarketing

We break down the key differences between WeChat and Weibo to help you choose the champion for your brand. WeChat: Your Gateway to Deeper Connections ◽️Imagine an exclusive social club – WeChat fosters intimate connections with your target audience. ◽️Leverage features like groups and subscribed content to build loyalty, drive engagement, and create a thriving brand community. Weibo: Your Buzz-Worthy Platform ◽️Think town square! Weibo is a dynamic hub for generating brand awareness and sparking conversations. ◽️Amplify your message and reach a wider audience programmatically. Choosing Your Chamapion: ◽️Nurturing Relationships & Long-Term Engagement: WeChat shines! ◽️Spreading Brand Awareness: Weibo takes the lead! Don’t navigate China’s social media landscape alone! POLARIS+ is your expert guide. DM us today to craft a winning social media strategy tailored for the Chinese market! ➡️ #ChinaMarketing #SocialMedia #WeChat #Weibo #DigitalMarketing #POLARISPlus #PickYourChampion

With over 300 million users, REDnote has become a powerhouse for product discovery and authentic user reviews in China. 📕 Brands are harnessing its unique blend of social interaction and e-commerce to engage directly with consumers. Why REDnote? 📕User-Generated Content: 70% of users trust peer reviews and recommendations. 📕Vibrant Community: Over 80% of its users actively share lifestyle content, making it a prime platform for product discovery and brand interaction. #Xiaohongshu #SocialCommerce #ChineseMarketing #POLARISPlus Ready to amplify your brand on REDnote? Partner with POLARIS+ to navigate this dynamic platform and connect with Chinese consumers in Australia.

🌟 Why Brands Shouldn’t Miss Out on Chinese New Year 🌟 Chinese New Year (CNY) is the most important celebration in Chinese culture, marking a period of family gatherings, new beginnings, and prosperity. This festival also triggers a massive wave of consumer spending, making it a prime opportunity for brands to connect with Chinese audiences. ✨ Consumer Power: With a strong tradition of gifting and shopping, the spending power during CNY is tremendous. ✨ Cultural Connection: CNY is not just a sales event—it’s about cultural relevance. Brands that can meaningfully align their messaging with the values of family, luck, and prosperity can foster deeper emotional bonds with Chinese consumers. 🌍 POLARIS+ can help you navigate this dynamic market by crafting culturally relevant campaigns that resonate with Chinese audiences in Australia and globally. From WeChat ads to REDnote content, we provide targeted solutions to build brand visibility and engage Chinese consumers during this festive period. Ready to connect your brand with the Chinese New Year audience? POLARIS+ is here to guide you every step of the way! 🎉🐉 #ChineseNewYear #POLARISPlus #CulturalMarketing #MarketingToChina #BrandGrowth

We recently partnered with Cartier to bring an exclusive influencer campaign to life on REDnote, capturing the allure of luxury jewellery. With content focused on Panthère and Juste Un Clou collections, our collaboration brought Cartier’s timeless elegance to the forefront. 💡 Results: • +20% boost in organic clicks 📊 • Engagement up by +22% ⚡ • Influencers created stunning content, driving high visibility and enthusiasm around Cartier’s iconic pieces. Curious how POLARIS+ can elevate your brand? Let’s create something unforgettable! 🌟 #POLARISPlus #Cartier #REDnote

POLARIS+ partnered with adidas Originals for a standout activation on REDnote aimed at engaging China’s youth through influencers. Featuring a powerful collaboration with a selected influencer, the campaign showcased iconic styles in an authentic and visually compelling way, resonating deeply with the fashion-forward audience. The campaign’s dynamic mix of creative content and influencer-led engagement delivered impactful results. It drove awareness for adidas Originals in a way that felt organic yet bold, securing impressive engagement and contributing to the brand’s cultural relevancy in this space. Looking to connect with the Chinese market through similar high-impact activations? Let POLARIS+ elevate your next campaign. 🌟 #POLARISPlus #adidasOriginals #REDnote #InfluencerMarketing #BrandCollab #Fashion