Prodex Solutions

🤔 Is it time for brands to cool it with the weather-related marketing? ☀️ The temperature hit 29°C + in Melbourne today and Kogan rolled out an air conditioner email campaign—sound familiar? It’s becoming increasingly common for brands to leverage weather events to push products. But are we reaching a saturation point where the strategy loses its impact? What have you recently seen? Comment below ⬇️⬇️⬇️. Kogan’s approach taps into a tried-and-true tactic of using topical and cyclical events to capture attention. The goal? Drive sales by making the promotion feel relevant to the day’s experience. While there’s merit to this approach, it’s starting to feel a bit overplayed, with numerous brands trying to capitalize on the same strategy. But this approach does offer: • Instant Relevance: Weather-related messaging instantly connects with what customers are experiencing. • Quick Wins: These campaigns can drive short-term sales spikes, especially when combined with urgency (e.g., “limited-time offer”). But… It’s overuse can Dilute Effectiveness and feel generic. Do you think it’s it losing its effectiveness, or does it still catch your eye? Share your thoughts below! 👇 #Melbourne #Story #Creation #Campaign #Marketing #ProductMarketing #Weather #Heat #Timely

♻️ The only “sure thing” in business is change ♻️ As markets and products mature, change becomes more inevitable. Google may be facing one of the biggest challenges to its android platform since its inception. It’s now time for iteration and evolution to occur. Time will tell how they tackle it, but it seems more likely than ever that this federal ruling will become law. Have you faced a big challenge in the past? Let’s chat below ⬇️⬇️⬇️. #challenge #overcome #google #android #court #discussion #change #platform #os #smartphone #ios #phone #store #competition https://lnkd.in/gXgk-AYF

🎥 Video content is a non-negotiable… LinkedIn has just updated its app and put Video front of mind for all users. Why? Well LinkedIn know we spent countless hours scrolling TikTok and Instagram reels - there is certainly a market for business driven content. So what? Well, video content as a portion of your content strategy should be huge! There is no longer an excuse that “video is for social” only. It’s now an absolute MUST for all business. Do you have a video content strategy? #video #linkedin #content #strategy #marketing #product #business #storytelling #users #engagement #productmarketing

😳 Shock Factor! 😱 Imagine getting off the plane and seeing a massive sign that says “welcome to city ‘x’”. Knowing full well you were supposed to land in city ‘y’…. True to form, Specsavers is pulling “the wool over your eyes” with a continuation of their “should have gone to Specsavers” campaign. Bringing to life this creative message drives home their overall value proposition - go to Specsavers for no fuss, value based glasses that will ensure you see everything! What did you think of this creative? Would you laugh or cry? Be honest…. #creative #message #marketing #product #glasses #productmarketing #specsavers #clever #humour #ooh #bilboard #airport

🍫 If it ain’t broke don’t fix it 👨🔧 Prime Energy Drink 🧃 Feastables chocolate bar 🍫 These two brands are only two years old and are already worth over $5B combined. So what? Well, when you understand your audience, follow the data to ensure execution is on point, your brands, products and services can be successful. And then… Once success has been sustained, don’t pivot, but double down. That’s what Logan Paul, KSI and Mr Beast have done with their Lunchly offering. That industry is prime (excuse the pun) for disruption like the confectionary business was. And whilst nothing is a “sure thing”, I have no doubt the combined experience of these creators is sure to make this new venture successful. Do you drink Prime? Will this new option tempt you? Let’s chat below ⬇️⬇️⬇️ #youtube #creators #marketing #campaign #prime #feastables #chocolate #product https://lnkd.in/gEC22Wb2

Find out what makes your brand and products / services stand out with your customers. Double down and create compelling offerings that can’t be ignored. So often business try 1000’s of things in the hope that something sticks. But… Talk to your customers and understand their needs and wants. Create offerings that will solve their needs. Apple believes their latest innovations talk their strengths while solving real world problems. Do you think these products are winners? Let’s chat below ⬇️⬇️⬇️ #apple #iphone #event #marketing #product #airpods #campaign #message #story #new #productmarketing #creative #iphone16 #cameracontrol #Pro #silocon #A18 #AI #AppleIntelligence

How do you supersize a colloboration when you need to work with so many brands… This fun, whimsical and entertaining creative is a window into the ‘fast paced’ and ‘instant gratification’ themes of Gen Z and Alpha. You don’t need big budgets to do the same. Just a creative mind, your phone and a good deal. Be in touch to find out how! #creative #marketing #product #campaign #pepsi #pizza #fridayfunday #fun #fast

👴 What’s old is new again! 👶 In 1967 7Up embarked on a relatively wild and risky campaign.. They competed directly with Coke in a unique way - by using the slogan “Uncola”. The creatives all spun the use of the prefix “un”. It’s a clever play to introduce an audience to a cola alternative. Fast forward almost 60 years and Olipop is using the same tactic to combat Mountain Dew enthusiasts. It covers many emotions and themes - from the green tone to the mountainous image to the play on “do the dew”. Time will tell whether or not it’s successful. But if it’s half as successful as the 7Up campaign, it’s going to be a head turner. #marketing #campaign #creative #story #product #drink #coke #olipop #summer #flavour #unique #can

📣 You’ve heard of the 80/20 rule, But… Have you heard of the 95/5 rule? Essentially it refers to the % of people who have seen you or your content vs that Dave cohorts prepensity to act. For example - Only 5% of people who see your content are ready to buy right now (aka “in market”), while the other 95% may take weeks, months, or even years to be in market. So what? Building trust, brand and in turn “the right” to get you customers to purchase is a long term game. It’s about fostering and creating positive associations with you and your products. According to Preston Rutherford “the goal is not to try and push that 95% to be in market. That may not even be possible. The real goal is to make them remember you when they become ready to buy.” #brand #marketing #product #campaign #trust #loyalty #time #patience

👣 Big Brands MAKE You Buy Things…🛍️ Do you ever wonder why some competing brands looks the same? Or perhaps the packaging is very similar? Maybe you think it’s just all from the same factory and easier to scale… Well what if I told you it’s all down to some psychology and consumer behaviour. How so? Well recently Samsung have gotten some flak for seemingly blatantly copying Apples Ultra Watch and AirPods Pro 2. But… It’s honestly some smart marketing… Take a look at my latest video to find out why ➡️ https://lnkd.in/gki3qbjc Let me know if you think Samsung copying Apple is a good thing. Let’s chat below ⬇️⬇️⬇️ #marketing #product #tech #productmarketing #samsung #apple #smartphone #create #copy #campaign #heuristics #story #watch #buds #iphone #galaxy