The Research Society

🌟 Member Spotlight: Jacob Torres Agudo In this month's Member Spotlight, we caught up with Jacob Torres Agudo, Specialist Experience Researcher at CommBank, to discuss his eclectic career path and his passion for understanding people and data. Jacob shared insights from his journey - from managing a volunteer cafe and sorting parcels at Australia Post, to excelling in UX and winning the People’s Choice Award at#HIC24. Jacob's career is marked by a constant quest for understanding the nuances of human behavior and leveraging complex data to drive meaningful action. His transition from market research to specializing in UX illustrates his commitment to connecting deeply with user experiences and making impactful decisions based on real customer needs. Read the full interview: https://lnkd.in/gTE_F3_w #UX #UserExperience #DataInsights #CareerJourney #Tech #MemberSpotlight

We're bringing the research community together in WA!    For the first time since the beginning of COVID, we delighted to be able to offer WA members the opportunity to come together for your own WA conference.    The Best of HIC 2024 Conference brings you the award winning presentations from this year's Human Insights Conference and includes: ✔️Cross-cultural Collaboration in Research: Join a dynamic Yarning session with First Nations people. ✔️Human-centered Design: Dive into the design process behind the latest enhancements to the CommBank App v5. ✔️Impact of Source Credibility on Behavioral Responses: Explore groundbreaking strategies from a Mental Health Social Marketing Campaign. ✔️Presenters Panel Discussion: Engage with leading experts on the future of research and what it means for us. Don’t miss this opportunity to learn, connect with peers, and enhance your expertise in the topics shaping the future of our profession! 🎟️Register Now: https://lnkd.in/gW_-A6gt #HIC24 #BestofHIC24 #Perth

🌍 Yesterday was International Plain Language Day, a reminder of how vital clear communication is in every field, especially research! If you are looking to improve your communication skills, our upcoming 2-hour live session will teach you how to apply the principles of Plain Language to communicate more clearly and get your point across. In this session facilitated by Jane Gregory and Susan Bell you’ll learn: ✔️ What plain language is and why it matters ✔️ How it can help you communicate more effectively ✔️ Tips to overcome the challenges of writing clearly ✔️ Practical strategies for improving your research communication Don’t miss this opportunity to sharpen your skills and elevate your professional output! #PlainLanguage #ClearCommunication #ResearchSkills #ProfessionalDevelopment #PlainLanguage #ClearCommunication #ResearchSkills #ProfessionalDevelopment

🏆 The countdown to The Research Society’s Research Awards 2024 is on! As we prepare to honor the very best in market research, we extend our sincere appreciation to QuestionPro, the proud sponsor of the Research Partner of the Year category. Their continued support helps us showcase the great contributions of research partners in our industry. 📅 Don’t miss out! Join us in Melbourne on November 27th to network with peers and celebrate the achievements of this year’s winners. 🎟 Secure your tickets today: https://lnkd.in/gnkJnbDb #ResearchAwards #Networking #Celebration #ResearchPartners

🏆 The Research Society’s Research Awards 2024 are fast approaching! As we prepare for an unforgettable evening celebrating the best in market research, we want to express our gratitude to CRNRSTONE, our valued sponsor for the Young Researcher of the Year category. Their support helps us shine a light on the next generation of talent in our industry. 📅 Mark your calendar for November 27th in Melbourne, and get ready to connect with peers and celebrate the winners at the 2024 Research Awards. 🎟 Reserve your spot now: https://lnkd.in/gnkJnbDb #ResearchAwards #Networking #Celebration #YoungResearchers

Missed the Human Insights Conference 2024 in Sydney? Here’s your opportunity to experience the leading insights in Adelaide! Hear from industry leaders on key topics: ✔️Apply Behavioural Science to tackle complex public health challenges (Jo Upton, FiftyFive5 & Dr Stephanie Stanton-Fay, QLD Health) ✔️Supercharge Quant research with AI for more powerful results (Matt Cohen, WhyHive) ✔️Rethink traditional approaches to ad campaign impact analysis for better outcomes (Nick Palmer, House of Brand) Don’t miss this opportunity to learn, connect with peers, and enhance your expertise in the topics shaping the future of our profession! 🎟️Register Now: https://lnkd.in/gwarGK8k #HIC24 #BestofHIC24 #Adelaide

🏆 The Research Society’s Research Awards 2024 is coming soon! As we gear up for an evening dedicated to excellence in market research, we extend our heartfelt thanks to our event sponsor Walr. Specialising in providing innovative data solutions, Walr has been an important part of our community. 📅 Save the Date! Join us on November 27th in Melbourne to connect with peers and witness the 2024 Award winners. 🎟 Secure Your Spot Early: https://lnkd.in/gnkJnbDb #ResearchAwards #Networking #Celebration

🏆 Get Ready for the Research Society’s Research Awards 2024! As we prepare for an exciting evening of celebrating the best in market research, we want to thank Aptitude Recruitment for their continued support as category sponsors for the third year in a row. Aptitude Recruitment is a boutique agency specialising in the Market Research industry. 📅 Mark your calendars and join us on the 27th November in Melbourne for a night of recognition and networking! 🎟 Book your tickets early: https://lnkd.in/gnkJnbDb hashtag#ResearchAwards2024 hashtag#TheResearchSociety hashtag#MarketResearch

What if disaster resilience wasn’t just a privilege for those who can afford it, but a fundamental right for everyone? In a compelling new article published in Luminate, Rebecca Hitchmough from Fiftyfive5, part of Accenture Song, sheds light on the growing inequality in how Australians are impacted by natural disasters like floods, bushfires, and cyclones. While some communities are able to rebuild and recover, vulnerable groups—such as low-income households, renters, First Nations Peoples, and CALD communities—face systemic barriers that trap them in an endless cycle of crisis. The article dives deep into why resilience must be treated as a right, not a privilege, and calls for community-led, inclusive strategies that address the unique needs of the most affected populations. By harnessing local knowledge and breaking down economic barriers, we can ensure everyone has the tools and resources needed to withstand future climate emergencies. Check out the full article to discover how we can build a more equitable and resilient future. https://lnkd.in/grFZAPuj Anna Harrison, Antonios Meimaris, Ph.D., Erica van Lieven, Kylie Brosnan, Les Winton, Lisa Salas, Rachael Coulthard, Seán McNally, Troy K., Vanessa Ernst, Virginia Meikle, Sue York

How is AI transforming the way we uncover stories in research? After 45 years in the insights industry, Ray Poynter believed he had refined his story-finding approach. Over the past decade, he has conducted workshops for various organisations, including ESOMAR, MRS, JMRA, and TRS. However, the introduction of ChatGPT brought unexpected changes to his methodology. Initially, it was anticipated that the use of AI would merely enhance speed and efficiency. Instead, the impact has proven to be much more profound. In his latest article, Ray reflects on the transformation that AI, particularly ChatGPT, has brought to the story-finding process. Moving from traditional methods to a new "Socratic Inquiry Approach," this shift isn’t just about speed but about depth and accuracy. While there are challenges, such as ensuring accuracy and checking for potential hallucinations, the ChatGPT-enhanced approach has demonstrated increased speed and improved outcomes. There is now greater confidence in thoroughly searching for key insights, checking for contradictions, and crafting useful, coherent stories. Curious about how ChatGPT is reshaping insights? Read the full article below and discover how AI is driving better research narratives. Ray will also be hosting a course on the topic on 16 October. Story finding is an essential research skill that Ray has taught for many years, and the introduction of ChatGPT offers new methods to enhance its efficiency. In this 90-minute course, participants will learn how to define the problem, organise evidence, explore qualitative and quantitative data, extract findings, and transform those findings into a compelling story (see the comments for details). https://lnkd.in/gvUimmz3 #ai #insights #chatgpt #storyfinding #researchinnovation