Saatchi & Saatchi Australia

Congratulations to our wonderful Visa clients for taking out the Sponsorship Effectiveness at the AMI awards for their FIFA Women's World Cup sponsorship campaign. #NothingIsImpossible

"It’s one thing to be judged by your peers, but when a group of 20-plus young creatives watches you during jury deliberations, it ups the ante. There’s something about knowing you’re being observed by the next generation of judges that sharpens your opinions and makes you strive to be better. This phenomenal educational program brings out the best in all of us. It sets an example for how work should be viewed, critiqued, and debated—thoughtfully and respectfully."   Chief Creative Officer Mandie van der Merwe recently returned from a trip to Las Vegas to judge the Branded Content and Branded Entertainment categories at LIA - London International Awards.   In this piece for B&T, Mandie shares what she learned from her experience and how it left her feeling more optimistic than ever and with a refreshed sense of pride about our industry. She talks about how Eastern markets are leading the way, the current animation renaissance, strong examples of doing good at scale and the power of creative LIAisons. https://lnkd.in/ect6dgWp

We're proud to announce that our 'HiLux in the Middle' campaign for Toyota Motor Corporation Australia has picked up yet another award, taking home Gold for ‘Concept’ at the 2024 Asia Pacific Shot Awards.   Read more at:  https://lnkd.in/gd5DZHkG   #NothingIsImpossible #ToyotaHiLux #UnbreakableConnection

Day 4 of SXSW Sydney comes to a close! We started the day with an inspiring session with Australian tennis player, Nick Kyrgios, sharing how his life changed early on in his career to now, both on and off the field. As well as a visit to the Tech & Innovation exhibition, showcasing emerging products and features from some of the biggest tech brands in the industry. #SXSWSydney #SXSW

Day 3 at SXSW Sydney complete! A host of phenomenal speakers, some of which include Saatchi & Saatchi alumni Fiona Harris from 1000heads and Nicole Velik from The Ideas Bodega. Independant MP Allegra Spender also took to the stage with Osher Günsberg to discuss the need for empathy & humanity in politics. #SXSWSydney #SXSW

Day 2 at SXSW Sydney done & dusted! Today we paid a visit to the delicious The Arnott's Group Tim Tam cafe for a cheeky Tim Tam slam. Along with some entrepreneurial tips from Esther Nguyen, founder of POPS Worldwide, who shared her experiences during international expansion of POPS and how to tackle pitching to investors. And we couldn't leave without experiencing Intuit Mailchimp's giant life-sized email inbox pop-up. #SXSWSydney #SXSW

Today, Managing Director Toby Aldred took to the stage at SXSW with Jenni Dill GAICD, CMO at The Arnott's Group, to share the journey behind the Grand-Effie award-winning campaign 'How little moments made big bickies'.   Now in its third year, the work continues to grow and succeed, proving that a commitment to create a lasting, memorable brand platform really does pay off. They discussed how to create effective work; you need to be ready to make the tough calls, bring in great partners and resist chasing a new recipe - chase continuous improvement.   #SXSWSydney

Congratulations Nescafe & Arnott's! For the second year in a row our fabulous The Arnott's Group client won the ROI category at the Effies and were awarded a silver in the Food & Beverage category. In collaboration with our brilliant media partners Spark Foundry Australia, part of Publicis Groupe ANZ connected agency platform, The Neighbourhood. And to make the evening even better our brilliant Nescafe Nestlé clients were awarded a well deserved bronze in the Food & Beverage category. We’re incredibly proud of our clients and our fantastic nothing is impossible team. Advertising Council Australia AANA - Australian Association of National Advertisers Effie Worldwide

On Monday, Saatchi & Saatchi Australia Managing Director Toby Aldred will join Jenni Dill GAICD, CMO at The Arnott's Group and other expert panellists for 'APAC's Marketing Masters: The Best of the Best' at SXSW Sydney.   Toby and Jenni will reveal the secrets behind the Grand Effie award-winning campaign ‘How Little Moments Made Big Bikkies’ and give a masterclass in creativity and effectiveness. We'd love to see you there.   https://lnkd.in/gpJEExHV   AANA - Australian Association of National Advertisers #SXSWSydney

Launching at the AFL Grand Final, Toyota's new Hilux ad uses nostalgia and humour to remind Australians that You Don't Send a Ute to Do a HiLux Job.   Speaking about using tongue-in-cheek humour, Vin Naidoo, General Manager of National Marketing at Toyota Motor Corporation Australia, said, “It’s something that people have enjoyed in the past about our advertising, and it has created a strong brand linkage, helping us to stand out in this segment. And while the way we express that humour has evolved in our campaigns for HiLux, we still see it as an inherent part of how we communicate this much-loved Toyota.”   “HiLux is very much part of the Australian community with such a diverse and broad fan base — so from that sense, we are reaching out to all of Australia. We have such loyal owners who just love their trusty HiLux over the generations, coupled with those that have always dreamt of getting into a HiLux," added Avish Gordhan, Chief Creative Officer at Saatchi & Saatchi Australia   Vin and Avish shared their insights with The Australian, take a read here: https://lnkd.in/gqnJzF7H