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Melbourne has a new Koreatown! Healeys Lane in Melbourne, home to at least 25 Korean stores and restaurants, has just been announced as the first official Koreatown. In this recent feature by The Australian and the Herald Sun, I am quoted as celebrating this official designation, which marks a significant milestone for the vibrant Korean community in Melbourne. “This designation celebrates the vibrant Korean community that thrives in Melbourne and underscores the increasing significance of Korean culture and business in the city. A number of major Korean companies, including Hanwha Defence Australia, GS E&C Australia and Samsung C&T Corporation Australia, had established a presence in Melbourne in recent years and the city was increasingly beginning to appreciate Korean culture, Ms Griffin said. Trade and investment opportunities between Victoria and South Korea are significant, and Victoria’s trade with South Korea has nearly doubled since 2019, highlighting the growing economic ties and promising export opportunities for Victorian businesses,” she said. Korea’s booming entertainment industry was also helping to break down barriers as more Australians watched Korean TV shows and films and listened to the country’s pop music. “There is a growing public appreciation and understanding of Korean culture, popularised by the global appeal of K-pop and the international acclaim of K-dramas and films like Squid Game and Parasite,” Ms Griffin said. “These cultural phenomena not only entertain but also spark dialogue about Korean society and its values, deepening the connection and understanding between our countries.” https://lnkd.in/gPhUxsti #KoreatownMelbourne #AustraliaKoreaRelations #CulturalDiversity #BusinessGrowth #MelbourneCBD