Australia’s favourite sports streaming live and free is a massive announcement. Pulling it off was no mean feat for the in-house 7REDEngine, marketing, publicity and creative teams. We kicked off in the lead up to the AFL Grand Final with an ambitious 360-degree campaign featuring promos, Out-of-Home (OOH) advertising, transit, radio, SEM, social media, activations, and partnerships. The campaign already leading to an impressive 44% year-over-year increase in AFL Grand Final streaming numbers on 7plus 💥 We are immensely proud of what we've accomplished together, here's the campaign in numbers so far: · 13 Seven talent · 150 extras · 48+ hours of shooting · Three states · One horse · 1.5m+ eyes so far on our Free For All vans · 9000 Norco ice creams given away · 2500 freebies taken home · 1118 player cards captured · 13.2m earned publicity reached to date · One Nollsie #7plusSport #SevenNetwork #7REDEngine #7Marketing #ItsAFreeForAll
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