Spinifex Communications

🔍 A micro antidote | Feeling scattered in this whirlwind micro world? Don't worry, we've got you covered! Reclaiming your focus in a world of distractions is easier than you think! Train your brain with mindfulness and banish those pesky distractions. ✅ Work in focused bursts using strategies such as the Pomodoro Technique. ✅ Keep your body and mind fuelled with exercise, sleep, and good nutrition. ✅ Challenge yourself with brain-boosting activities. ✅ Set clear goals to stay on track. ✅ Read paperback books if you don’t already. With these simple tweaks, you'll be amazed at how much your attention span can grow! ✨ #wellbeing #gettingthingsdone #thursdaythoughts

☀️ Did you check a weather app while getting dressed today? That’s an I-want-to-KNOW micro-moment. 🔧 Need to fix something quickly? That’s where "how-to" content, like YouTube tutorials, comes into play - an I-want-to-DO moment. 💄️ Browsing makeup while waiting for a coffee. That's an I-want-to-BUY moment - quick, impulsive decisions driven by the convenience of online shopping. 🍜 Searching for nearby restaurants before heading out with friends? That’s an I-want-to-GO moment - those spontaneous searches when you're looking for places to visit or experience right now. Micro-moments are powerful, often shaping our actions and choices without us even realising it and this week we’re looking at how they can help your brand connect with customers. https://lnkd.in/g2vEKBQ8 #thursdaythoughts #micromoments #thinkdifferent #marketingtips

💡 Think small to win big. Consumers crave personalised experiences, and that’s where niche audiences and micro-influencers shine. They build trust and engagement. Plus, smaller campaigns mean you can adapt quickly and stay ahead of the game. It’s all about building genuine connections and lasting relationships. It's a win for small niche businesses. And for the big players. How do you be niche at scale? We've got some ideas! Drop a comment below if you'd like to know more. #thursdaythoughts #smallbusiness #bigbusiness #nicheisthenewblack

🔬 Micro, micro, micro. Everything is becoming teeny tiny. Thanks to the internet and various platforms we can now connect with like-minded people across the globe and create groups and communities centred around our shared interests and passions. This can provide a sense of belonging and validation, particularly if we belong to a marginalised group or have a niche interest. We can find our tribe and feel like we are seen and understood. That’s a great thing, right? Well ... This week we're taking a dive into the world of micro-communities - the good, the bad and what it means for brands. https://lnkd.in/g2wya6Qz #thursdaythoughts #micro

We're a close-knit team of 10 creative individuals. Every year, we trade our desks for the mountains for a two-day innovation off-site. Why? Because a change of scenery sparks fresh thinking. We disconnect, recharge, to ignite innovation and supercharge collaboration. No distractions, just pure creative energy! Mt Wilson does wonders for team spirit and problem-solving skills.  #wellbeingatwork

📢 Do you overcommunicate? | With the ability to communicate in so many different ways, has come a growing pressure to send more and more comms to ensure our message is heard. But how much is too much and is there another way? In this week's #thursdaythoughts we take a look at the current overcommunication trend - find out more here: https://lnkd.in/gpvt3b-j #communications #digitalwellbeing

Nurturing Workplace Wellbeing | At Spinifex, we believe a great work place fuels both personal and professional success. As one part of this we encourage our team to get (and stay) physically healthy, by offering free group training sessions with a professional trainer twice a week. These sessions are fun, promote fitness, and build camaraderie. We're not just about delivering great work; we're about creating an environment where everyone can bring their best selves to work each day. #wellbeingatwork

How did we get here? It’s madness that we've let our phones and notifications basically dictate our lives. We barely have a moment to breathe without some buzz or beep pulling us back in. But what if ... just what if ... we could hit the pause button, even for a little bit? Imagine what you could do with those reclaimed hours. Read that book you've been meaning to get to? Go for a walk in nature? Actually be present with your loved ones? (Who would have thought you would need to tell people to be present?) The new "Right to Disconnect" laws are definitely a step in the right direction. But let's be real, they're just scratching the surface. They're part of a much bigger conversation about our sometimes unhealthy relationship with technology. It's not just about work-life balance, it's about reclaiming our lives from the endless scroll, the doomscrolling, and the constant need to be "on." Read the full article here: https://lnkd.in/gEJhfPKB #thursdaythoughts #wellbeing

  Underconsumption Core: A new era of sustainable marketing? You might have noticed a few people showing off their used shoes and beaten-up water bottles in your social media feed recently. #underconsumptioncore is trending and it’s about making do.  Although underconsumption core is a new buzzword, a shift towards minimalism and mindful consumption is not just a passing fad; it reflects growing environmental concerns and economic realities. But with marketing and underconsumption seemly at odds, can we marketers encourage sustainable consumption habits and still meet our KPIs? We at Spin like to think so! 😅 Here’s our current approach: - Embrace quality over quantity: Look for durability, longevity, and craftsmanship in brands and products. More and more consumers are willing to invest in items that will last, reducing waste and environmental impact.  - Shift focus to experiences: Create campaigns that revolve around the experiences products or services offer. This could involve storytelling, user-generated content, or events that connect with consumers on a deeper level.  - Encourage repair and reuse: Offer repair services where possible, encourage product upcycling, or partner with recycling initiatives. Demonstrating a commitment to circular economy principles can also resonate with conscious consumers.  - Be transparent: Consumers are increasingly concerned about the environmental and social impact of their purchases. Where possible, be transparent about supply chains, production processes, and sustainability efforts.   - Don’t greenwash: Not every brand is there yet with their environmental credentials. Let’s not pretend they are. Greenwashing is not cool (or ethical).    - Build community: Can you foster a sense of community or cause around a brand?  This can help build loyalty and create a positive brand image.  - Create a sustainable office: Lead by example. Create a library of reusable cups, takeaway containers and cutlery, recycle your office waste, use public transport, have a company EV – these are some of the things that we’ve done to reduce our waste and emission in the office.  We know we’re not perfect, but we’re working on it.  By embracing the principle of sustainability, which is at the heart of underconsumption core, we marketers can be more thoughtful about who we work with, align our strategies with consumer values AND contribute to a more sustainable future.  What are your thoughts on the underconsumption core? How do you think it will shape the future of marketing? #miniblog #ecomarketing #sustainability #sustainableconsumption #marketingtips 

👩🏽💻 For many small business owners, social media offers a great opportunity to connect directly with potential customers, build brand awareness, and drive sales. However, with multiple platforms and ever-changing algorithms social media can feel a little overwhelming and take up a disproportionate amount of your (precious) time. If you’d like some practical tips on how to get the most out of your social media marketing efforts - without letting it take over your already busy work schedule – head to our blog: https://lnkd.in/gKJr23nM #marketingtips #smallbusiness #socialmediamarketing #thursdaythoughts