Square Peg reposted this
It's a full circle moment for me. Presenting our 💸 monetisation workshop 💸 in partnership with Jethro Cohen and Shannon Scott, I'm sharing the stage with the very person who helped me get my first role in the startup ecosystem. 🎒 Same session, new city. What did we learn from our Melbourne workshop? In July, Square Peg and Airwallex brought together marketplaces in medical, automotive and gig economy verticals, as well as SaaS founders across travel, education and e-commerce. We affirmed our hypothesis that the topic is cross-vertical and front of mind. We realised the workshop is applicable for pre-revenue through Series B+ startups. And finally, by making the expertise of a FinTech pioneer and leading VC accessible to our community, we saw the value of real-time enablement. That's why we've made sure to keep the session brainstorm-friendly with actionable takeaways. 🧢 Why are we focussing on embedded finance? I couldn't have put it better than Lucy Tan who describes embedded finance as a "revenue amplifier." Shopify's payments revenue is 3x their subscription revenue, and research shows that the opportunity can be as large as 6x. So whilst SaaS continues to thrive, transactional revenue offers an uncapped revenue stream that is not proportionate to (or limited by) the customer base. Whether you're a marketplace or vertical SaaS founder, we're going to explore the relevance of embedded finance for you. Join us. Spaces are limited. Register at the link in the comments ⬇