Stella Startups

✨ Imagine starting 2025 with a clear, actionable marketing plan in place...  Sounds like a dream, right? ✨ We’re inviting a select group of early stage founders to our FREE Marketing Planning Workshop to help build your path to growth. We’ll guide you through setting goals, prioritising the right activities, and building operational momentum within your constrained resources. 💥 Just 8 seats available 💥 If you’re a founder / senior operator ready to make marketing work for your business, this is for you! Express your interest via the 🔗 in the comments / our profile bio. #startupmarketing #founders 🚀Gemma Clancy// Bridget Cull

IRL is the best, even (especially?) with robots. Our co-founder Bridget Cull had fun meeting Andromeda's robot, Abi, IRL recently after learning all about her through our work on marketing foundations, from brand strategy all the way through to sales materials. And she can confirm this is one impressive robot – on track to be the world's most empathetic robot, with a lovely team of humans building her. Find out more about their mission and the positive difference Abi is making in the world at: https://lnkd.in/gg3zN45c

We ❤️ working with good people. And it's even better when they're talented, creative and hardworking, too! That's why it was our pleasure to be part of this collab between Skale and Square Peg Helping out on the copywriting side (for those who don't know, our co-founder Bridget Cull has a background in this) was one thing... but seeing web design magic bring the Square Peg brand story to life was a whole other thing! Take a look around the site for yourself, and you'll see what we mean: https://www.squarepeg.vc/ Pleasure to work with you 🍌 Joumana Elomar Maria Catanzariti @michaelviney

Congratulations to the amazing Grace Brown from Andromeda! 💫 We're not surprised she's on the cover of Forbes 30 under 30. But we are absolutely stoked! It's our pleasure to work with founders like Grace and their awesome teams. We're so excited to see Andromeda's robot, Abi, bring endless empathy, meaningful connection and joy to aged care residents in Australia. Visit dromeda.com.au to see what Abi means to people. More testimonials coming soon. Heads up though: grab your tissues because this robot brings the happy tears! 😍 Brian McCarthy Bridget Cull 🚀Gemma Clancy 🍌 Joumana Elomar

It's the same every year, right? Despite all the time-saving tools to 10x productivity, it all starts to slide down into deprioritisation then survival mode from about... now. And before you know it, you're not where you want to be at the start of a new year. 🧗🏼♀️ Unless you're one of those super organised over-achieving types who plans ahead and locks in expert support to keep moving forward without having to do it all themselves? 🤔 Or... you talk to us about our 12-week Signature Service to level up your marketing foundations and put a plan into action. Yep, do that one 👆🏼 🤣 (But seriously, reach out via Bridget Cull or 🚀Gemma Clancy or book a discovery call via stellastartups.com)

💫 WELCOME TO THE TEAM 💫 We're so grateful to have Imogen Moore join us from Sydney, bringing a solid mix of left + right brain marketing (wo)man power to our clients. A proud marketing generalist, Imogen is... 💆🏽♀️ A tad obsessed with getting inside customers' heads 📖 Passionate about storytelling 📈 Just as passionate about data-driven strategy ⛵️ Happiest when reducing friction to make marketing easier 👑 A big fan of RuPaul’s Drag Race Thank you so much for all that you do Imogen. We're stoked to have you here! (And thank you to 🍇 Paloma Newton for connecting us.)

We hear the same marketing questions from founders all the time. 🤔 But there's ONE super important question that almost all early stage founders miss. We've broken it down for you in this resource. ✨ Link in comments below ✨

Do we do "hands-on marketing" for startups, as well as strategy? You bet we do! ✨ We're so lucky to work with inspiring and hardworking founders and operators, like Joshua Suntup and Lindsey (Trang Linh) DANG ✨

What % of your brand should your logo comprise? 100%? 90%? Try more like 20%. WHAT?! 🤯 🤯 🤯 Think of your logo as the icing on a delicious cake - that’s always the part you remember, right? But no matter how good the icing is, it can’t save a badly made cake! SO, what’s the other 80% or so of your brand? ✨ Your brand foundations / strategy. ✨ There’s a lot of jargon in the brand strategy world and sometimes it seems like a minefield of overlapping terms. Some marketers and brand experts use slightly different terms for the same things. 🤦🏼♀️ But what brand foundations really come down to is getting clear on: 1.) Why you exist and what you stand for (you might hear this called brand purpose, essence or idea). 2.) Who you’re here for and why you’re the “obviously awesome” choice for them (known as positioning). 3.) How you make that clear to your target audience (you might hear terms like value propositions and customer-centric messaging). Funnily enough, we recently shared startup brand building tips with Airwallex, and the article doesn’t even use the word “logo” once! This wasn’t intentional, and it’s not that your logo isn’t important (it really is). It’s that the logo is so often seen as 100% of the brand, rather than the physical representation of it. In the article, you’ll find tips on nailing your brand with limited resources and pitfalls to avoid. Link in comments below. 👇 Thanks so much for the collab Taylor Fox-Smith and Marina Roussel ! #startups #marketingforstartups #brandingforstartups —————————————————————- (If you’re ready to level up your brand and marketing foundations, our 12-week Signature Service will do that plus help deliver marketing activities as well. DM 🚀Gemma Clancy or Bridget Cull if you want to chat.)

🛠 Wondering what AI/martech tools to use for your startup? 🛠 Now that's a big question because this space is moving FAST! And because we work with startups (only - no corporates here!), we've been reviewing a tool each month for our newsletter. 🏃🏽♀️ Now you can get up to speed FAST because they're all in one spot. 🏃🏽♀️ Including: 🛠 Coefficient – A tool that scrapes data from various sources (e.g. Google Analytics, your CRM, ads platforms and many more) into Google Sheets and Excel. 🛠 Heatseeker – An AI-powered market research tool. 🛠 Inkform – A custom writing automation tool. 🛠 Beautiful.ai – Generative AI presentation software. 🛠 Relume – The ultimate toolkit for designing and building Webflow sites. 🛠 Copy.ai – A generative AI (LLM) tool that helps you write content. All these reviews are not sponsored. They're our honest experiences and opinions. You can see them all via the link in comments below. 👇 ❓❓❓Is there a tool you'd like us to try out? Please let us know in the comments below!