Meet STTOKE, World’s First Shatterproof Ceramic Reusable Cup. STTOKE is an Australian lifestyle company with a vision to redefine sustainability, aspiring to enhance the lifestyle of individuals with products that look good, and do good. Launched in 2018, we now operate across 4 continents in cafes, concession stores, brick and mortar retail, and online retailers. With a long standing passion for coffee and a strong desire to save the environment, we're reducing the usage of single use cups, by creating a product to revolutionise the coffee industry. STTOKE was born from our love for coffee, with the goal to redefine sustainability. STTOKE is more than just a cup, STTOKE is an Experience.
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We had a magical two weeks in Singapore earlier this month launching our new category, STTOKE @HOME! The Singapore team was nothing short of amazing in putting together this 200sqm atrium space in one of the most luxurious malls in Singapore, Paragon. What perfected the experience was being able to interact with our fans in Singapore and seeing them enjoy the experience, returning at least twice with their friends and family. The traffic was just increasing every single day! All 12 days started as early as 8 in the morning with people already in queue. Singapore, you hustle! Special mention to the designers Ochre Home & Hello Home Bodies for putting together such a special setup and to all the partners involved in perfecting every detail of the experience. Sonos, Inc. Flokk Victoria Arduino LUXSPACE.BIZ OATSIDE Arkadiah Technology Special, special mention to our ambassadors Young Baek and Simon Gautherin for the VIP experience! If there is one thing we learned from this launch, it’s to prioritize the customer experience! Customers were asking about every single brand involved, from the rugs to the coffee machine. Every collaboration partner benefited from this, despite our initial concerns about dilution. We’re looking forward to our next activation back home in Melbourne!
What an end to the year for us! Running around Asia with the World Cup Tasters Champion 2023, Young Baek - we did a total of 7 countries in 3 months! Its our pride and joy to be able to share the Australian coffee energy to the world! It's a dream come true to build a coffee community that connects without barrier, across different parts of the world. Huge learning from the Asian coffee community, and so interesting to see how each coffee community has something so interesting to share to the world! Big thank you to Starbucks, Breville and all the partners for offering their venue for Young to share his knowledge and his dream! More hearts and smiles coming soon. #sttokemoments