Studio 3AM

We're excited to announce our partnership with SXSW Sydney! As a studio based in Sydney, we're honoured to design the visual identity and creative elements for this year's event. This collaboration allows us to further encourage creativity and innovation across the Asia Pacific region. Read More: https://lnkd.in/ecs8fK_Y

We’re throwing a book launch and gallery show for ‘Echoes of the Algorithm’. ‘Echoes of the Algorithm’ is a collection of reflections on AI and human creativity with poetry generated by AI language models and risograph printed pixel art designed by three very real humans. We’re really proud of this one. Come join us as we celebrate! Wednesday the 27th of November 5-9pm Goodspace Level 1, 115 Regent St Chippendale NSW 2008 Presented by Goodspace Gallery and our sponsor Young Henry's. Special thanks to our risograph printers Helio Press and The Rizzeria. With art by Marty Luther, Mike Spiteri & Julia Favaloro.

It's been an incredible week of tech, screen, music, and gaming at SXSW Sydney. The future truly belongs to the curious! We're immensely proud to see our visual identity, artwork, and campaign displayed across the city and throughout the event. It's an honour to play a key role in this landmark APAC event, and we're excited to continue working with the brand! Thanks to the team, our collaborators and the entire SXSW Sydney team!

Over seven days each October, SXSW Sydney gathers thinkers, creators and innovators together for an agenda-setting exploration of the best in Tech, Games, Music and Screen, across 1000+ events. After a successful inaugural year, SXSW Sydney needed to refresh their visual identity and brand guidelines. The SWXSW Sydney team expressed the desire for a versatile and engaging identity system that was flexible enough to be rolled out across their diverse range of events and talent. Our solution combines a 3D hero visual with a versatile identity system. The visual portrays SXSW Sydney as the convergence point of diverse ideas and talent. It features abstract representations of the festival’s four pillars — Screen, Tech, Music, and Games — orbiting the SXSW Sydney arrow logo. The identity uses a flexible system of rounded modules that can dynamically incorporate elements from the hero graphic while also standing alone effectively. These modules easily adapt to various outputs and serve as windows into the festival’s many facets. Big love to the SXSW Sydney team! Be sure to grab yourself a badge/writsband for what will be an amazing and unmissable week of discovery!

Our campaign with SXSW Sydney, "The Future Belongs to the Curious" embodies the adventurous spirit of the festival. It invites attendees to explore the unknown, challenge traditional perspectives and embrace cutting-edge ideas. Dive into more details: https://lnkd.in/gcDHpsyh #campaign #design #creative #sxswsydney #studio3am

It was an honour to work with the team at Novon Lighting for their rebrand. Novon are an Australian-owned lighting innovator with the mission of connecting people to spaces. They design, test and manufacture sustainable solutions with a personable and tailored approach. You can see the case study here: https://lnkd.in/gChW9kJ6

(us) is a collection of 60 stories spanning 60 years, featuring the Humans of Macquarie University. Celebrating the university's pioneering past, thriving present, and ambitious future, the project highlights personal stories of individuals and teams from diverse backgrounds. — As part of our Concept Archive Series, we revisit and share unused ideas and concepts. In 2023, we had the opportunity to propose a book design for @macquarieuni, based on their exciting brief and (YOU) to the power of us campaign. Although the project didn’t proceed, here are some frames from our creative exploration. #bookdesign #graphicdesign #design #bookcover #editorialdesign #print

Bright is the super app for health. Designed to be the last health app you need, Bright connects meal logging, sleep tracking, heart monitoring, and more into one subscription. To cut through the noise and standout amongst other health apps, we designed a website strategically designed to introduce what the app was and get people to signup to access the app’s early acesss lifetime subscription. We combined the brand identity we designed for Bright with a thoughtful UI approach. We enhanced it by creating a suite of UI animations and 3D icons used throughout the app and website. @Bright OS #uianimation #website #3Danimation #2Danimation # #Motiondesign #animation #graphicdesign #digital

Welcome to Smirnoff Future Fresh, a revolutionary music platform that blends music and culture, paving the way for new talent in the Australian music scene. In collaboration with @secretsoundsconnect and Director Dale Robinson, we brought the video to life through post-production including video editing, colour grading, 3D renders, and animation. Client: Smirnoff Australia / Diageo Director - Dale Robinson DOP - Sam Brumby Photographer - Alex Wall Gaffer: Oli Black Stills Retoucher: Rebekka Johnson Post Studio & Edit: Studio 3AM #Smirnoff #motion #logoanimation #3Danimation #2Danimation #Alcoholbranding #Logodesign #Brandanimation #Digitalart #Motiondesign #Graphicdesign

Animated badge designs for @sxswsydney 2024. — South by Southwest Sydney aims to inspire the unexpected by bringing people together. Studio 3AM collaborated with the SXSW Sydney team to create the 2024 visual identity and campaign assets. We established a cohesive and striking visual identity across print, digital, and motion platforms.⁠ As the event continues to grow and develop, this project will further evolve. We anticipate revealing additional brand applications in the forthcoming months.