Blocklists are holding your sports ads back. In her latest ADWEEK byline, our EVP of Global Publishers, Stephanie Himoff, argues that the one-size-fits-all approach is outdated and calls for a more nuanced strategy that ensures brand safety while driving better outcomes for advertisers. Read more here: https://lnkd.in/dCi9_Mqr
VOICE | "In today’s digital media environment, blocklists are clearly not fit for purpose, and blanket, uncontextualized keyword bans are failing advertisers. It’s clear a smarter strategy is needed, not a delete button, and the solution does not need to be overly complicated. Inclusion lists, context-aware filters, and regularly updated keywords offer more precise alternatives to outdated, one-size-fits-all exclusions," writes Stephanie Himoff. https://adweek.it/4iDIopZ
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