The Behavioural Architects

Misinformation and disinformation are growing challenges in today’s world. In this Research Live interview, CNN CEO Mark Thompson and Crawford Hollingworth, chairman and co-founder of The Behavioural Architects, discuss their impact and the need for greater vigilance. We are delighted to say that Crawford is also leading a keynote panel on the subject at the annual MRS conference in London this week. Read more here: https://lnkd.in/e7gxjkvd

Join us and Google on Tuesday at the Market Research Society (MRS) annual conference where we’ll be presenting our latest Decoding Decisions research. Sarah Ashley and Dipesh Mistry will be presenting our work ‘Decoding Customer Experiences’, using groundbreaking behavioural science led experiments in the Methodology Innovation session (stream A) at 14.20. Watch our talk and come and say ‘Hi’ if you’re at the conference! #mrx #besci #decodingdecisions #behaviouralscience #shapingourfuture #mrs #conference

We’re harnessing AI to unlock even greater value from our extensive Behavioural Science IP, built over a decade of BeSci in action. Our new BeSci AI tool is in testing and set to launch soon in 2025! Leading the charge is Ben Jones, who steps into the role of Global AI Product Innovation Lead. With years of experience at TBA, Ben and the team are driving innovation to deliver faster, smarter and more impactful solutions for our clients. Stay tuned! #BehaviouralScience #AIInnovation #BeSciAI #DataDriven #TheBehaviouralArchitects https://lnkd.in/ez6RHSMh

Clarity, Trust, and the Battle Against Misinformation – Live at MRS Annual Conference 2025 🧠🎙️ As part of our Start of 2025 Series, Crawford (Global Founder and Chairman of The Behavioural Architects) spoke in Research Live on why clarity and trust are more crucial than ever. With rising mis- and disinformation, we must position ourselves as trusted data navigators, ensuring insights remain accurate, impactful, and free from bias. 📖 Read the full piece here: https://lnkd.in/ew4_PD65 We are going to continue this conversation at MRS Annual Conference 2025, where Crawford will chair the keynote panel 💡 “Separating Fact from Fiction in a World of Mis- and Disinformation” How can we, as researchers and planners, adapt tools from journalism to safeguard the integrity of our data? This panel will explore exactly that—offering actionable strategies to cut through the noise and ensure research remains a force for truth. We're leading the charge in data accuracy, trust, and clarity in 2025. Reach out to learn more and join us at MRS 2025! 📅 11 March 2025 | London 🔗 Explore the programme: https://lnkd.in/d7y4s4ee 🔗 Book your place: https://lnkd.in/dKJiPEn #MRS2025 #Insights #Research #AI #DataAccuracy #TheBehaviouralArchitects

📢 Publication announcement: What Can Community-Led Sports Teach Us About True Inclusion? Find out in Sport England’s latest publication on our research exploring how alternative and parallel sports organisations are tackling inequalities! ⚖️ Equality, Diversity & Inclusion (EDI) research often focuses on barriers. Our project looked at what community-led sports organisations sitting outside or parallel to 'mainstream sport' are already doing to deliver inclusive sporting experiences. 💡 A key aim of this research was to give these organisations, who are normally more hidden from view, VISIBILITY. In order to show how mainstream structures, systems, and activities can think and work differently to build a more inclusive sports sector and inspire fresh thinking and approaches. This project was truly collaborative—with participants shaping both the research and creative outputs, including short films and visual case studies. 🔗 Discover the insights here: https://lnkd.in/eJEcyaPv #SportEngland #TheBehaviouralArchitects #TigerLillyDesigns #WeDreamFilms #Inclusion #PhysicalActivity #CulturalChange

“Why the word ‘tree’ is the very last thing you should say to someone if you want them to plant one.” 🌱 Join our Australian founder, Mike Daniels, at the International Social Marketing Conference 2025, where he’ll share how innovative behaviour change strategies led to the planting of 1,000,000 trees on private land in Sydney. With 50+ expert speakers, this is your chance to learn, connect, and drive real impact. Early bird tickets available until 14 March! 🔗 Register now #SocialMarketing #ISMC2025 @AASM @Facultyofbusiness,government and law UC

Clarity, Trust, and the Battle Against Misinformation – Live at MRS Annual Conference 2025 🧠🎙️ As part of our Start of 2025 Series, Crawford (Global Founder and Chairman of The Behavioural Architects) spoke in Research Live on why clarity and trust are more crucial than ever. With rising mis- and disinformation, we must position ourselves as trusted data navigators, ensuring insights remain accurate, impactful, and free from bias. 📖 Read the full piece here: https://lnkd.in/ew4_PD65 We are going to continue this conversation at MRS Annual Conference 2025, where Crawford will chair the keynote panel 💡 “Separating Fact from Fiction in a World of Mis- and Disinformation” How can we, as researchers and planners, adapt tools from journalism to safeguard the integrity of our data? This panel will explore exactly that—offering actionable strategies to cut through the noise and ensure research remains a force for truth. We're leading the charge in data accuracy, trust, and clarity in 2025. Reach out to learn more and join us at MRS 2025! 📅 11 March 2025 | London 🔗 Explore the programme: https://lnkd.in/d7y4s4ee 🔗 Book your place: https://lnkd.in/dKJiPEn #MRS2025 #Insights #Research #AI #DataAccuracy #TheBehaviouralArchitects

The Behavioural Architects Are Bringing the Facts to the MRS Annual Conference 💪🎙️ The Behavioural Architects, led by our Global Founder and Chairman, Crawford Hollingworth, has put together and will chair a pivotal keynote panel at the MRS Annual Conference 2025: “Separating Fact from Fiction in a World of Mis- and Disinformation.” We've brought together an outstanding lineup, featuring Sir Mark Thompson (Chairman and CEO of CNN Worldwide), Hebe Campbell (The Independent), and Chris Morris (CEO, Full Fact). Distinguishing fact from opinion is a critical challenge in 2025 for industries reliant on accurate data. Misinformation can distort consumer insights, potentially leading to poor decisions and misaligned strategies. How can researchers ensure they report facts and not amplify bias? This panel will explore how market researchers can adapt tools from journalism to keep #data and insights robust, unbiased and impactful, offering both engaging discussion and actionable strategies to tackle these challenges. Join us! 📌 MRS Annual Conference 2025 📅 11 March 2025, London 👉 Explore the programme: https://lnkd.in/d7y4s4ee 👉 Book your place: https://lnkd.in/dKJiPEn #MRS2025 #Insights #Research #Journalism #AI #DataAccuracy #TheBehaviouralArchitects

Predictions for 2025: Reclaiming Real Human Connection! 🌟🤔 In our Start of 2025 Series, Crawford Hollingworth, global founder and chairman of The Behavioural Architects, told Research Live that 2025 could mark a resurgence of face-to-face connections as AI and technology dominate. In a tech-driven world, trust, authenticity and emotional depth are bringing people back to real human interaction. With 85% of executives highlighting the value of human interpretation, this shift is vital for our industry. At The Behavioural Architects, we help clients embrace this every day! https://lnkd.in/ejhx59sg

For our October book club, we discussed “The ritual effect: from habit to ritual, harness the surprising power of everyday actions” by Michael Norton. It triggered really interesting conversation about the emotional value of rituals and how this separates them from routine, linking back to an opinion piece from Sian (TBA Founder) who says “routines can be actions that we just need to do, like cleaning or making our bed. But rituals tend to have a greater sense of meaning and purpose to them”. [article link at end of this post] This book gives relatable examples of the emotive power of rituals e.g. Nadal’s ball-bouncing and clothes readjusting routine to optimise performance, and as we head towards Christmas, the huge value we put on invented rituals and traditions that make ‘us, us!’. We would recommend giving it a read! Article link: https://lnkd.in/e47Q76ZR