Ecommerce Equation reposted this
What's it actually like to work as an Ecommerce Equation coach? I caught up with Senior Ecommerce Coach Lucy Collins at one of our recent member events and asked her this question...
The Ecommerce Equation is a community based growth program led by a highly skilled team of ecommerce experts. Together with a community of brands, the program teaches strategies and the tools necessary to help businesses scale exponentially.
External link for Ecommerce Equation
Newcastle, NSW 2300, AU
Ecommerce Equation reposted this
What's it actually like to work as an Ecommerce Equation coach? I caught up with Senior Ecommerce Coach Lucy Collins at one of our recent member events and asked her this question...
Ecommerce Equation reposted this
We're thrilled to welcome Travis Wright as our first Chief Product Officer at Ecommerce Equation. Travis brings invaluable experience leading Esther & Co and Tigerlily through significant growth. We are confident that Travis will play a pivotal role in enhancing our members' success and scaling our impact 🚀
Another epic update from Jay Wright
The future of Generative AI features on the Meta platform is extremely exciting. If you have seen the "Text Generation" currently suggested by Meta, chances are you were underwhelmed. But this is all about to change as they will imminently be upgrading the text generation feature to run on Llama 3, delivering much higher quality. Not only will quality improve, but there have been suggestions that they will be analyzing the best performing text from prior ads to inform their generative AI text output. They will also use text already in the account to inform the voice, tone, and persona of new AI text content that is generated. This should all yield far more usable AI Text Generation that is on brand and drives performance. Excited to see the next phase of Meta Generative AI.
Ecommerce Equation reposted this
The Collagen Co was one of our earliest adopters of Instant Audiences. Glad to be apart of their growth story, driving an additional $600k+ in sales since we began working together 6 months ago! We’re now their most performing email re-targeting strategy, outperforming ALL their generic Klaviyo campaigns via Shopify. Insane. Started in Covid, Izzak and co-founders have built an incredible brand. Collagen Co. is the definition of what ‘scaling quickly’ really means, and it’s pretty clear to see why — great team, always trialling new technologies to drive growth, apart of great communities like Ecommerce Equation, expanding new regions, new products, etc. They move fast, and every new startup brand should take a page out of their book 👀🚀 Thanks for the warehouse tour and making time to catchup Nicole M.