The Social Coach

Losing motivation? Try this one mindset shift. Running a small business means wearing many hats, and let's be honest—it can get tough. Whether it's getting more people through the front door or nurturing clients with email marketing, staying motivated can feel like an uphill battle. But here’s the thing: not every client is ready to buy now. In fact, only 3 out of 100 are ready to buy right now. So, it's easy to lose motivation when things don’t happen as quickly as we'd like. The key is to remove the emotion from motivation. Instead of stressing about how much you need to do, focus on your end goal, and detach yourself from the immediate pressure. Whether you’re inconsistent on social media, or struggling to find the right balance, don’t let the emotion take over. Ask yourself: Does it really matter? Here’s a simple tip—set small, achievable goals. Instead of aiming for 15 posts a week, just aim for two. #thesocialcoachforbusiness #socialmediatips #socialmediastrategist

Stop setting goals that don’t stick and here's how to make them work. One of the biggest challenges I see for small business owners is wanting to achieve everything at once. We often have a lot of goals, and we want them all now. But here’s the key: set your yearly goals and reverse-engineer them. This isn’t rocket science—it’s been around forever. Look at where you want to go, then break it down into quarters, months, and weeks. Every small step counts, even if it feels like you’re not making progress. The key is consistency. When you try to achieve 10 goals instead of 3, it gets overwhelming, and they won’t stick. Make them simple, achievable, and doable. Take small steps, 1% at a time, and get where you want to be. #thesocialcoachaustralia #socialmediastrategist #socialmediamarketing

When I first started my business over a decade ago, I spent a lot of time working with clients across the country and internationally, which meant I wasn’t connected with my local community in Port Macquarie. Over time, I realised that business requires two types of community: your online network and your local, face-to-face connections. Both are equally important. Face-to-face connections, especially if you're not a fan of Zoom, are worth investing time in. I’ve found incredible support in groups like BNI and local chambers, but my BNI family has been the most impactful. I’ve been with BNI since 2018, and joining was the best decision I made. Having a genuine team of people who care about your success and support you along the way is essential in business. Community isn’t just a buzzword; it’s what keeps you going and helps you thrive. #thesocialcoachforbusiness #bronwatson #portmacquarie

Start slow. Keep it simple. Make it doable. When you think about your strategy, yes, we plan for the long term, but right now, focus on keeping it manageable. If you’re not posting regularly or if your efforts are inconsistent, don’t overwhelm yourself with a packed calendar. Don’t try to push three product promotions in one month. Keep it simple—start slow, and build from there. Be like Bron: focus on what’s achievable, and take it one step at a time. #thesocialcoachforbusiness #socialmediastrategist #socialmediamarketing

Being in the online space for nearly 13 years, if there’s one thing I’ve always said, it’s the importance of being your authentic self. The term "authenticity" has been totally done to death, but what it means is simple: just show up, be yourself, and have a genuine conversation—whether you're recording a video for your audience or posting a story. Talk to your ideal customer as if they’re sitting in front of you over a cuppa. Real connections are built through this authenticity. Authenticity is what’s going to set you apart in 2025, and it’s what keeps the real human connection alive in business. #thesocialcoachforbusiness #socialmediamarketingtips #socialmediacoach

For many people, figuring out how to create a marketing process can be overwhelming. They either do a Google search or purchase multiple online courses—most of which they never complete. It all starts with strategy, followed by content creation and all the fun things you see so many social media managers posting about. The thing is…strategy trumps all the fun stuff, because without it, posting without purpose can fall flat, and that sucks. #thesocialcoachforbusiness #socialmediastrategist #marketing

Lisa Rable from Rebel Girl Marketing nails it…, three key categories you can market to: The Buyer The End User The Influencer These are the most important people in your network and business relationships. Influencers, in particular, can play a crucial role by encouraging others to connect with you and learn more about what you do. #thesocialcoachforbusiness #socialmedia #socialmediamarketing

What’s one thing we unlearned this year? At The Social Coach, we’re shifting from constant learning to the art of unlearning. If there is one thing we know here at the Social Coach, it's that when you Google anything on social media marketing, you will get a gazillion hits in seconds. We encourage you to stop endlessly seeking the “right” answer and instead create a simple, actionable process. We call it the secret sauce. With this clear, straightforward process, you can achieve clarity in your marketing, and then it’s simply a matter of implementing it. Sounds easy right? No it’s not easy, but simpler when you have a system to follow. #thesocialcoachforbusiness #socialmediamarketingtips #socialmediastrategist

There are content creators, social media managers, and then there’s The Social Coach team. So, what sets us apart? We base our approach on the explicit teaching model: I do, We do, You do. Not only do we handle your social media marketing by developing strategies, plans, and content shopping lists so you know exactly what’s needed in just 3-5 hours a month, but we also work alongside you. Over six months, we’ll teach you how to manage your social media yourself. #thesocialcoachforbusiness #socialmediacoach #socialmediastrategist

What has a teaching model got to do with social media? A lot! Especially for busy business owners who are wanting to get the social media marketing job done quickly. It’s the foundation to how we do the work we do. This model focuses on breaking down our social media training into bite-sized chunks, with each step building on the last. It’s as simple as I do, We do, You do. When you follow the process, it makes your marketing that much easier because you’re learning the chunks you need and leaving the rest behind. #marketingwithpurpose #thesocialcoachaustralia #linkedinmarketing