The Sphere Agency

Logo design isn’t a straight line—it’s more like a rollercoaster. Think wild ideas, unexpected detours, and those magical aha! moments when everything finally clicks. Swipe for a behind-the-scenes look at the beautifully chaotic process of bringing a logo to life. From the madness of early concepts to the polished final design, we’ll show you how creativity takes shape. Whether you're starting from scratch or giving your brand a glow-up, Sphere has the expertise and vision to bring your ideas to life. Let’s create something unforgettable. 🚀 #Branding #MelbourneMarketing #CreativeDevelopment #BrandCreation #BrandGlowUp

As we step into 2025, the world of branding and marketing is evolving faster than ever. So, what’s in and what’s out? We’ve broken it down for you with our Ins & Outs—the trends to embrace and the practices to leave behind. Think AI-driven tools, eco-friendly design, and data-driven strategies taking the spotlight, while static-only logos and single-channel marketing fade into the background. Because in this game, staying relevant means staying ahead. At Sphere, we’re not just about following trends—we’re about creating strategies that make sense for your brand, helping you connect authentically in a changing world. What trends do you think will define 2025? Drop your thoughts below. #Branding #MarketingTrends2025 #CreativeInnovation

Tomorrow’s market belongs to brands that aren’t afraid to reinvent themselves. I In a new article on Mumbrella, our founder Michael Abdel shares lessons from 25 years of brand transformation and why reinvention isn’t just a choice - it’s a necessity. From embracing new technology to staying true to core values, Michael explores what it takes to evolve and lead in a constantly shifting landscape. Check out his insights on why brands need to think beyond a rebrand and commit to real, impactful change. #SphereAgency #BrandReinvention #FutureFocused #ThoughtLeadership #Mumbrella #MelbourneMarketing #Insightsdriven

Stuck in the Past? It’s Time to Pivot Your Brand for Today’s Market. Fifty percent of those surveyed in a recent Accenture report are coming out of the pandemic having reimagined their behaviours and values as consumers. Research shows that companies actively working on brand repositioning see a 30% higher retention rate among customers. Moreover, 75% of consumers say a brand's purpose influences their purchasing decisions (Deloitte, 2023). It might be time to think about repositioning. Shoot us a message: https://lnkd.in/gK3Q9HZ #pivot #brandrepositioning #brandreinvigoration #sphereagency #melbournemarketing #strategicmarketing #marketinginsights Deloitte: https://lnkd.in/ezQpyW4u Accenture: https://lnkd.in/gkhHkGX7

Sometimes it helps to think about a brand as if it were a person. Imagine someone who wasn’t clear about who they were, acted unpredictably, and had no defined personality- would you trust them or even want to associate with them? ❌ Brands operate in much the same way. To establish strong, lasting connections, brands must have Clarity, Consistency, and Character - the three Cs that help bring them to life in a way that resonates with audiences. See how we can help establish your 3 C's: https://lnkd.in/ggsx8Ydb #brandtransformation #clearmarketing #valuesdriven #melbournemarketing

The Power of making the first move. Like a Newton’s Cradle, a single well-placed move can create a ripple effect, driving impact across the entire organisation. At Hummington, we believe it’s often the small, strategic shifts that set everything in motion. From optimising resources to streamlining strategy, one change can create the momentum needed to transform a marketing department into a high-performing, cohesive team. Ready to make your move? Let’s build momentum together. Contact us: https://lnkd.in/gYugxBkE #Hummington #MarketingOptimisation #Momentum #Growth #BrandBuilding #Strategy #MarketingTransformation

Not your average flatpack? 📦 We are so proud to have supported Enphase Energy ANZ and Opal in the creation of this life-size, 100% recyclable cardboard trade stand, revealed at the All-Energy Expo earlier this week. A big thank-you to Melbourne Convention and Exhibition Centre and RX Global for all your help throughout this project. Check out the full story below:

Welcome to Hummington! We’ve just made an exciting move by launching Hummington, a new division dedicated to optimising marketing departments. But don’t worry – Sphere isn’t going anywhere. We’ve realised there’s a serious gap in the market for smart, efficient support that takes internal marketing teams to the next level. That’s where Hummington comes in. While Hummington focuses on strategic consulting and optimisation, Sphere will continue to act as the creative powerhouse whenever bold ideas and standout campaigns are needed. Check out our feature in Mumbrella to learn more about how we’re doubling down on helping brands thrive: Or find out more on Hummington's website: Hummington.com.au

Is Pizza Hut ready to deliver? 🍕 Our founder, Michael, sat down with Real Commercial to discuss the rise of Dominos and fall of Pizza Hut. Read it below. Whether launching new brands or repositioning old ones - Sphere is here to support you and your team. Get in touch: https://lnkd.in/gK3Q9HZ

In the dynamic world of digital marketing, staying ahead means cutting through the noise and discerning truth from myth. At the forefront of innovation and creativity, we know that the right social media strategy can transform brands and drive impressive results. Social media is no longer just a platform for personal connections; it has become a powerful tool for businesses to engage with their audience, build brand loyalty, and drive sales. Nielsen’s recent marketing report supports this with striking data: over the past three years, social media spending has delivered an average ROI that's 36% higher than the average across all media. This significant return on investment highlights the effectiveness of social media in reaching and influencing potential customers. The data further reveals that 75% of consumers exposed to social media ads reported being more likely to: purchase, use, or consider the brand. This demonstrates the profound impact that targeted social media advertising can have on consumer behaviour. While organic reach on most platforms may have dipped, it's definitely not dead! In 2024, the organic reach rate for Facebook has actually improved, increasing from 4.32% to 5.90%, despite Instagram seeing a decline to 7.60% from 9.34% as discussed in SocialInsider. High-quality, engaging content can still get you noticed. The key? Providing real value to your audience. Consumers are more discerning than ever, and they gravitate towards content that is informative, entertaining, and relevant to their needs and interests. Sure, a big budget makes life easier, but creativity reigns supreme! There are tons of effective, low-cost marketing tactics you can leverage. A wider integrated marketing campaign means leveraging all touchpoints to maximize impact. Think content marketing, social media engagement, and building strategic partnerships. These tactics can create a robust and versatile marketing strategy that reaches a broader audience and fosters deeper connections. Notably, brands that focus on specific platforms where their audience is most active and engage with them meaningfully see better results. These stats and strategies illuminate the exciting potential of a well-crafted social media campaign. By leveraging the right mix of creativity, data-driven insights, and strategic planning, brands can create compelling content that resonates with their audience and drives meaningful engagement. Social media offers a unique opportunity to connect with consumers on a personal level, fostering a sense of community and trust that is essential for long-term success. #socialmedia #roimarketing #mediachannels #strategicplanning #marketingmelbourne #sphereagency