Tilma Group Pty Ltd

🥳🥳 Together with Cootamundra-Gundagai Regional Council, Tilma Group have won a National Economic Development Award for Excellence for agritourism development! Council’s comprehensive, multi-faceted, and grant-funded strategic planning, capacity building, and marketing activities together are thought to comprise an innovative first in Australia. Learn what initiatives Council undertook at https://lnkd.in/g9kCdBhk Thank you Economic Development Australia Limited for running the awards, and SEGRA: Sustainable Economic Growth for Regional Australia for sponsoring our category.

What is the social impact of tourism for host communities? As tourism grows, it’s becoming increasingly important to not only measure economic benefits but also to understand how tourism impacts local communities—the people, culture, and the region’s liveability that make a destination unique. Australian Regional Tourism Ltd (ART) will work with a region to develop a social impact frameworkthat helps regions assess how tourism is contributing to local wellbeing and community engagement. By focusing on areas such as local employment and community and social wellbeing, their assessment tools will give RTOs and LGAs the insights they need to make informed decisions and develop strategies that benefit both visitors and residents. Whether your region is just starting to explore social impact or you’re ready to refine your approach, this program is designed to support you every step of the way. From data collection to reporting, their team will work closely with your region to ensure the social value of tourism is quantified and becomes an outcome you conscious choose to improve. Join the growing number of regions that are leading the way in sustainable tourism by engaging with their social impact assessment program. Submit an EOI to be in the pilot at https://lnkd.in/gXVkN8qg

What a fabulous few days in Mackay Qld for the Australian Regional Tourism Ltd (ART) Convention! I was honoured to be flying the flag for regional events 😃 I have so many great take aways and fabulous new connections. Here is a quick video overview of the common themes (and my responses) that came up throughout my discussions with many thought provoking colleagues. ➡️ How do we maximise the value from events? ➡️ How do we move away from the volunteer dependency model to support the long term viability of events?? ➡️ Understanding the purpose of events ➡️ How do we change the way we support events that we have been supporting for a long period of time? Looking forward to Adelaide Hills next year!!! #ARTConvention2024 #RegionalEvents

With demand for agritourism growing each year and the value of agritourism in Australia expected to reach about $18 billion by 2025, today Linda Tillman is attending Australian Regional Tourism's national agritourism forum Aiming to showcase the role of different stakeholders in agritourism world play, The Agritourism Forum: A Collective Perspective, brought to you by Tourism Australia will focus on grass-roots development through to a range of distributors, with each presented speaking about what’s important from their differing perspectives. Speakers will include: - Marcus Falconer, Chief Executive, Australia’s Golden Outback (a past client of Tilma Group) - Bede Fennell, Executive General Manager, Corporate Affairs, Tourism Australia - Karen Fitzgerald, General Manager, Experiences, Tourism Australia - Tanya Jarman, Regional Tourism Manager, Visit Adelaide Hills - Kay Tommerup, President, Agritourism Queensland (of which we are a member) - Rose Wright, Founder, Regionality (with whom Linda helped develop Australian Regional Tourism's national paper on agritourism a few years ago) See the program for The Agritourism Forum: A Collective Perspective https://lnkd.in/gwt_PDqD

Well done Esperance, WA and our past client Australia's Golden Outback for developing the Esperance Promise to promote responsible, sustainable tourism! https://lnkd.in/g6DwUsBs

Next week (9-11 October) Linda is joining Stu Speirs from Silver Lining Strategy to discuss regional events at the Australian Regional Tourism Ltd (ART) Convention Linda will delve into "How to measure the social value of regional events" complemented by Stu's "The need to re-think why government invest in events" To read more about the session, view the full program and register for the Convention, visit https://lnkd.in/g8cjFwuU

Is your region maximising the economic value of events? In 2023 the value of all trips to a destination in regional Australia where the purpose of the trip was to attend a leisure event was $3.5 billion, with $744 in average trip spend per domestic overnight visitor, $129 per domestic daytrip visitor, and $1,176 per international visitor [Tourism Research Australia] We've just submitted an article on the power of events to drive regional visitor economies to Economic Development Australia Limited's Journal, with insights on how to maximise the opportunity. Watch this space! One of our favourite events, Birdsville's Big Red Bash, is a great example of this - drawing over ten thousand visitors to spend money on a 4,000km 11-day round trip journey through remote Outback communities

We love working for Councils whose values align with ours. We are currently developing an event sponsorship assessment framework for Noosa Council, which falls out of the Destination Stewardship Plan they are co-developing with community. Council's focus for events has shifted from supporting the visitor economy to supporting the community and the local environment. Council has committed to the Kabi Kabi Commitment to protect what sustains the community in all its undertakings. Read the Commitment at https://bit.ly/4daNpmm https://lnkd.in/gf7GZhqe

Tilma's director Linda Tillman teaches a module on events in the Local Government Professional Development Training Program by Australian Regional Tourism Ltd (ART) The program provides insight into the role of the visitor economy in regional communities, and best practice industry planning and development. Learn more at https://lnkd.in/gtXVJcaF

How can a tourism business owner in Australia easily figure out which sustainability accreditation program is best for their needs? We pulled together a quick overview of the Australian options for all types of tourism businesses to get you started!