Tourism Western Australia

Tourism WA has launched the ‘Western Australia Dream Sale’ today, a $3.5 million marketing blitz to attract travellers from Australia’s east coast.    This sale invites interstate visitors to “dream a little more, for a little (or a lot) less,” offering discounted travel deals to explore all WA has to offer.    It includes a flight sale with Webjet, offering $100 off airfares into all five of WA’s tourism regions, plus compelling offers from WA tourism businesses, after industry was invited to take part. Tourism WA is also giving away $25,000 worth of ‘Dreamy Freebies’ to customers who book an experience through the sale and submit their booking details on westernaustralia.com for a chance to win their experience for free.  In addition, a major cooperative partnership campaign with Helloworld Travel, is being promoted in over 200 Helloworld outlets across Australia. 

All Regional Tourism Organisation (RTO) members are invited to complete Tourism WA’s annual RTO Member Satisfaction online survey. This is an opportunity for members to provide feedback on their RTO membership; what is working well and what could be improved. The survey takes around 10-15 minutes to complete, and respondents can choose to enter the draw to win a $1,000 cash prize. If you are an RTO member and haven’t already done so, you can complete the survey here: https://bit.ly/3AcKFHw Image credit: Tourism Australia

Tourism Australia recently opened seller applications for the Australian Tourism Exchange 2025 (ATE) to be held in Brisbane from 27 April to 1 May 2025.    ATE is renowned as the national tourism industry’s largest annual business event, providing the opportunity to connect with global distribution partners via scheduled business appointments and networking events.    In addition, pre and post familiarisations will offer international buyers the opportunity to experience products and offerings firsthand.    Seller applications close on Friday, 1 November.      Find out more here: https://bit.ly/4ha0X4D  

The world's best tennis players are set to serve up exciting tennis action at the United Cup, which returns to Perth in December.     The official draw was live streamed on Monday, With Perth snagging major US drawcards Coco Gauff and Taylor Fritz, and Greece’s Stefanos Tsitsipas as well as teams China, Canada, Germany, Spain, Kazakhstan and Brazil.    All countries will take to the court at Perth’s RAC Arena over six action packed days, commencing on Friday 27 December. The Perth leg of the tournament will culminate in two quarterfinal matches on New Year's Day.    Plus, a multicultural festival will add vibrancy to The Plaza at RAC Arena during the event.      The United Cup is becoming a highlight of WAs blockbuster events calendar, drawing out-of-state visitors and injecting millions of dollars into the state’s economy in 2023 and 2024. Read more here: https://bit.ly/3NtVwzJ  Image credit: Getty Images 

This week we have been delighted to host G’Day Australia in Perth/Boorloo in partnership with Tourism Australia and showcase Western Australia to 300 leading travel agents from across the globe. This key trade event has provided an incredible opportunity for Aussie Specialist Agents to experience our Dream State firsthand and learn how to sell WA’s unique destinations and experiences. A Destination Showcase was held on Tuesday evening, which was a valuable opportunity to share more about WA’s aviation links and experiences.    As part of the event, 20 one-day familiarisations were held on Monday, giving all 300 agents the opportunity to explore Destination Perth on exciting day tour itineraries. Highlights included sightseeing in Fremantle/Walyalup; a seafood cruise off Rottnest Island/Wadjemup; sand boarding in Lancelin; and wine tasting in the Swan Valley.    In addition, four extended familiarisations are taking agents from key markets such as Europe, India, Japan, New Zealand, the UK and USA to WA’s South West and North West tourism regions.    #WAtheDreamState  Image credits: Tourism Australia  Read more here: https://bit.ly/3Y1e8fz

In further aviation wins for Perth as Australia’s Western Gateway, non-stop services between Tokyo and Perth resumed this week, while South African Airways is set to increase services from December. The All Nippon Airways service between Tokyo and Perth first recommenced in October 2023 for an initial six-month seasonal service and has returned again with three flights per week, supporting an additional 17,000 inbound seats into WA in the coming five months.  South African Airways is increasing the frequency of its non-stop service between Johannesburg and Perth from December 2024 with a fourth weekly flight from 8 December, upscaling to five services per week from 7 January 2025. Read more about aviation development in WA here: https://bit.ly/3Ycnvcu  

There are only a few more days to apply for Tourism WA’s 2025 Trade Ready Introduction Program (TRIP) before expressions of interest close at 5pm this Friday, 18 October (AWST).    The program supports trade-ready tourism operators to expand into interstate and international markets, with participants receiving stepped financial assistance, including up to $6,700 to cover 100 per cent of trade event registration costs in the first year.     The inaugural 2024 TRIP cohort comprised 10 experienced WA operators who participated in networking and industry events, received hands-on support in preparing for and attending trade events and built valuable B2B connections.     Read more here or contact industry@westernaustralia.com for more information: https://bit.ly/3XzzXny  

This week, we are thrilled to be hosting G’Day Australia in Perth/Boorloo in partnership with Tourism Australia. Kicking off today and running until Thursday, 17 October, this key trade event is an opportunity for Aussie Specialist Agents to learn more about Western Australia to successfully sell the destination and tourism offerings to their clients. With a familiarisation program and three-day training session format, the more than 300 qualified travel sellers across international markets will discover firsthand, what makes #WAtheDreamState so incredible. Learn more about G’Day Australia: https://bit.ly/3Y1e8fz  

What an incredible few days it has been, hosting the World Travel & Tourism Council Global Summit in Perth/Boorloo.    Highlights of the Summit included:  - Hearing from headline speaker, the 68th United States Secretary of State, John Kerry, and beloved Australian environmentalist and television personality Robert Irwin.  - Informative and inspiring presentations from prominent global business and travel industry leaders including CEOs from Tripadvisor, American Express, Trip.com and Intrepid Travel.  - Showcasing Western Australia's unique Aboriginal cultural heritage as part of the Summit’s 2024 theme "Ancient Land: New Perspectives".  - Tourism Western Australia Chair Di Bain joining an insightful panel discussion about the future of WA’s high-performing tourism workforce.  - Facilitating several occasions for investors to discover more about the Dream State and the variety of investment opportunities available.  - Hosting around 15 familiarisations before and after the event across WA, showcasing our passionate industry operators and their beautiful offerings to travel leaders and global media.    We have had such an enriching experience, learning from and connecting with global leaders in government, tourism and trade over the last three days and we’re thrilled to be able to showcase #WAtheDreamState firsthand.    Image credits: WTTC 

The World Travel & Tourism Council Global Summit has commenced in Perth/Boorloo, bringing together international leaders in government, tourism and trade, alongside investors and media to explore aviation and infrastructure investment opportunities in WA and to discuss global tourism topics.     Hosted from today until Thursday, 10 October at Crown Perth, the event is a once-in-a-lifetime platform for WA to demonstrate its economic ambition and showcase WA’s thriving tourism industry to WTTC members, which include business leaders from some of the world’s biggest companies.    The 68th United States Secretary of State John Kerry is headlining the prestigious event, and beloved Australian environmentalist and television personality Robert Irwin is set to share his insights on sustainable tourism and wildlife experiences. Tourism Western Australia Chair Di Bain will join a panel discussion about the future of WA’s tourism workforce. Operators can register for on-demand access to the Global Summit including conference presentations and learning sessions.     Read more here: https://bit.ly/3zNh2fQ   #WAtheDreamState