Travel Marketing Machine

𝐇𝐢𝐠𝐡 𝐬𝐩𝐞𝐧𝐝𝐢𝐧𝐠 𝐭𝐫𝐚𝐯𝐞𝐥𝐥𝐞𝐫𝐬 𝐬𝐩𝐞𝐧𝐝 𝒉𝒖𝒏𝒅𝒓𝒆𝒅𝒔 𝐨𝐟 𝐡𝐨𝐮𝐫𝐬 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡𝐢𝐧𝐠 𝐭𝐡𝐞𝐢𝐫 𝐝𝐫𝐞𝐚𝐦 𝐭𝐫𝐢𝐩𝐬… 𝐬𝐨 𝐰𝐡𝐲 𝐚𝐫𝐞𝐧’𝐭 𝐭𝐡𝐞𝐲 𝐛𝐨𝐨𝐤𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐘𝐎𝐔? Think about it—this trip has been on their mind for decades. It’s not just another holiday for them. 🗺️🌍 And yet, according to Google research, 57% switch brands while searching. They might find you, but if your content doesn’t connect with their travel dreams, they’re already moving on down that Google rabbit hole. Here’s an example: Imagine Sarah, a 60-year-old who’s been dreaming of a trip to the Amalfi Coast since she was 30. She’s been saving, planning, and waiting for the right moment. Now she’s finally ready to make it happen—but there’s just one problem. She’s overwhelmed by options, blogs, and travel agencies, all claiming to be the best. Sarah starts looking for something more than just deals. She wants to trust someone who can guide her to the perfect experience. Then she finds an article by a travel agency about authentic, undiscovered corners of the Amalfi Coast, tailored specifically for travellers looking for a more personal experience. This isn’t about "hidden gems"—it’s about spots that match her dream: peaceful, luxurious, and off the typical tourist trail. The agency has its own blog with suggested itineraries, information for solo travellers and safety tips. This is content that speaks her language. It builds trust and shows that the brand understands exactly what she wants. Sarah now feels more confident booking with this travel agency, not just because they sell trips, but because their content guided her through her decision. If you create content that does this—𝘢𝘯𝘴𝘸𝘦𝘳𝘴 𝘵𝘩𝘦 𝘳𝘦𝘢𝘭 𝘲𝘶𝘦𝘴𝘵𝘪𝘰𝘯𝘴 𝘺𝘰𝘶𝘳 𝘢𝘶𝘥𝘪𝘦𝘯𝘤𝘦 𝘩𝘢𝘴—you become more than an option. You become their guide, the trusted source they’ve been looking for. Ready to turn searches into bookings by creating content that earns trust? 🚀 Let me know. Bronwyn White | Founder | Travel Marketing Machine™ Email me at bronwyn@newyoungconsulting.com Text or call me on +61 408 225 766 #TravelandTourism #TravelIndustry #TravelMarketing #ContentMarketing #TravelAgents

What a week in Melbourne. It's that time of the year again #aflgrandfinal2024 and I always feel like a winner! It kicked off at the #MCG on Thursday at the Annual Skål International Melbourne AFL Grand Final Lunch. It's such a great day with travel industry friends from all over Australia coming in for the event. Highlights include a live performance by **Katy Perry** rehearsing for the big day - we're not allowed to say what it was all about but let me tell you it's going to be AMAZING. I won the first prize in the raffle - Paul Licuria...and a Collingwood jersey signed by a few of the players. My Dad is very happy. Wonderful and insightful talks by my new friend 'Paul' and the lovely Nathan Murphy. It was Nathans first time back at the MCG since he received a head knock that ended his career in last years Grand Final and he spoke about that. It was very hard for him and so brave. There were so many in the audience moved to tears and many Collingwood Mum's just had to get up and give Nathan a big hug. There was so much love in the room for him. We loved his stories about being Jack Ginnivans flat mate for 3 years...not sure he'll be allowed to tell many more of those in future speaking gigs. We were very lucky. What a terrific young man on to big things and a great future. Whatever you are up to today, enjoy! #AFL2024 #TravelIndustry #Melbourne

This is great news for selling international outbound leisure travel. The latest stats from the Australian Bureau of Statistics came out this week. You should see an increase in bookings over the next few years. If not, something is wrong. These trips will be high spending over 50s - not badly impacted by the cost of living. They take multiple trips a year and spend hundreds of hours researching on Google, whether they book through an agent or book directly. There is a huge opportunity here. This month, we'll work on capturing a piece of the pie in the Travel Marketing Machine Coaching Program. Want a 30% increase in bookings? Let me know if you want in. Could you type 'Want In' in the comments? #TravelIndustry #TravelandTourism #TravelAgents

Calling all Travel Agents: I'm sharing my latest research and insight about what high-spending travellers want from today's travel agent. It is a Facebook Live event - register and join the group LINK IN THE COMMENTS. #travelagents #travelandtourism #travelindustry #insights

𝐀𝐈 𝐚𝐧𝐝 𝐂𝐡𝐚𝐭 𝐆𝐏𝐓 𝐟𝐨𝐫 𝐁𝐞𝐠𝐢𝐧𝐧𝐞𝐫𝐬 - 𝐓𝐫𝐚𝐯𝐞𝐥 𝐚𝐧𝐝 𝐓𝐨𝐮𝐫𝐢𝐬𝐦. Free Training. If you would like a link to my training video, you can type YES in the comments below. #Travelandtourism #travelindustry

"𝗦𝗽𝗼𝗼𝗻-𝘁𝗮𝘀𝘁𝗶𝗰 𝗦𝗼𝘂𝘃𝗲𝗻𝗶𝗿𝘀: 𝗧𝗵𝗲 𝗖𝗵𝗮𝗿𝗺𝗶𝗻𝗴 𝗧𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻 𝗼𝗳 𝗖𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝗯𝗹𝗲 𝗧𝗿𝗮𝘃𝗲𝗹 𝗦𝗽𝗼𝗼𝗻𝘀!" Travel souvenirs have always held a special place in adventurers' hearts; among these mementos, collectible travel spoons stand out for their unique charm and historical significance. Once proudly displayed in homes, these tiny treasures captured the essence of personal travel adventures to bring home in a stylish and meaningful way - on proud display. I came across a spoon display in a small op/thrift shop and had to bring travel spoons back into my house from childhood. Collectible spoons have 𝗲𝘅𝗶𝘀𝘁𝗲d since the 19th century, initially popularised in Europe. Often crafted with exquisite detail, each spoon commemorated significant events and destinations. My current spoon display commemorates when Australia won the America's Cup in the 1980s and when Princess Di and Prince Charles visited Australia in 1983. I remember standing on the side of the road in the Outback on the way to visit relatives in Broken Hill.  I vividly remember the beautiful Dianna with the window down waving at our family. There's also a spoon there for Broken Hill. These mini masterpieces showcased intricate designs and engravings reflecting local culture and history, making them more than mere souvenirs—they were pieces of art. Travellers displayed these spoons at home as symbols of their adventures. Every collectible spoon tells a story. From the symbols etched into the handle to the unique materials used, these spoons encapsulated the essence of their places of origin. A spoon from New York City featuring the Empire State Building or one from Sydney with the Opera House. Each piece was a tiny canvas for local landmarks and traditions, turning a simple spoon into local cultural travel narratives. Unlike bulky souvenirs, collectible spoons were budget-friendly and easy to transport. They slipped into luggage without taking up much space, making them perfect for travellers who wanted to bring back a piece of their journey without hassle. Their affordability made them accessible to all travellers, and their compact size allowed for impressive displays at home. Building a spoon collection was like creating a personal travel timeline. Each spoon added a new chapter to the traveller’s story, making the collection a cherished keepsake. Proudly displayed in cabinets or on special racks, these spoons sparked lively conversations and brought back beautiful memories. Showing off a spoon collection was a way to relive adventures and share the joy of travel with friends and family. Did you or do you have a spoon collection in your family? Perhaps there was the matchbox collection from your travels in a big bowl or even shot glasses! #Travel #TravelandTourism #TravelIndustry  

How I create marketing campaigns to fill low and shoulder seasons fast! Seriously, it only takes a few minutes.  About any idea or topic you like. Or, you can use my most recent traveller research findings for inspo. If you are staring at an empty booking system with plenty of availability, you owe it to yourself to invest in this workshop. If you have ever felt like you are chasing your tail and have never had time for marketing or even a social media post, this is for you. At the end of this four-hour workshop, you will have: • Conducted customer satisfaction research on your travel brand. • Created 5 articles to put on your website.  Helpful, relevant stuff your traveller wants to hear about. • Created a bunch of activation emails for your list of past customers • Created 6 months' worth of social media posts. And if you don't, I will be with you until you do. If you want information, please DM me or, type YES in the comments This is a paid workshop. #AI #travelandtourism #content