Trinity P3 Global Marketing Management Consultancy

Only 62 days until the end of 2024. Silly season is about to start. How many clients will launch a pitch to select a new agency the week before the holidays? How many will stretch out making a decision until the new year, leaving the agencies hanging? How many started a pitch months ago, which is still dragging on, and on, and on? If you are an Australian agency of any type, who have participated in a pitch this year, you can have your say and be heard. It is free, confidential and open until December 31, 2024 State of the Pitch Research Have your your say today https://lnkd.in/ggtZ_dYT

This week on the Managing Marketing Podcast, the tables are turned. Editor of B&T Tom Fogden interviews TrinityP3 CEO Darren Woolley in a live Q&A on how marketers and procurement professionals can be more successful managing agency pitches. The interview was based on the TrinityP3 State of the Pitch Research released earlier in the year and on Darren’s almost 25 years as a pitch consultant managing pitches for clients worldwide. The online event saw dozens of marketers, agencies, and procurement people asking questions about how they could improve the pitching process. Tom and Darren cover everything a marketer or procurement person needs to consider to run a successful pitch to hire your next agency.

Zero-based budgeting (ZBB) forces marketers to justify every dollar spent, making value-based compensation (VBC) an ideal model to align agency fees with outcomes. Explore how VBC supports ZBB by ensuring that agency fees reflect the real value delivered, not just the cost of inputs. https://hubs.la/Q02W4LSR0

Is the era of media transparency over? TrinityP3's Stephen Wright makes the argument in Mumbrella this week that reports of the death of the issue might be greatly exaggerated. Link: https://lnkd.in/ghUGZVyu

TrinityP3 for FIVE: What Caught Our Attention in the past week. Each week Lydia Feely, Darren Woolley, Ellie Angell, Anton Buchner, Nick Hand, Kylie Ridler-Dutton and the rest of the team share their insights on the things in marketing, media and elsewhere that have lessons for marketers and agencies. Check out this week's What Caught Our Attention here: https://lnkd.in/g5RP57Bu

Extra! Extra! The Trinity for FIVE newsletter is out! Curated this week by Stephen Wright it looks at questions like: are marketers about to get serious about sustainability, what the heck is happening with the TV measurement wars and why are R/GA and Huge up for sale? As ever, it's a team effort this week has insights from Christopher Sewell on sustainability, Ellie Angell interviewing CEO of Freedom Furniture Blaine Callard, along with the rest of the team looking at what caught their attention this week. Darren Woolley, Nick Hand, Lydia Feely, Nic Christensen, Nathan Hodges, Kylie Ridler-Dutton, Anton Buchner.

If you’re paying by the hour, you want a big idea as fast as possible. But if you’re charging by the hour, you want to take as long as possible. This is just one of the reasons agencies need to charge for output, not hours, writes Darren Woolley in Woolley Ideas: Time Well Spent? Why Advertising Must Break Free of Hourly Billing | LBBOnline Cartoon by the talented Dennis Flad.

In this episode, Kiaran Geen, Sam Cunliffe, and Jake Hird from Dentsu B2B explore key insights from the Superpower Index Research. Discover how understanding B2B buyer behaviour can lead to success, the growing importance of brand, and why experience matters more than ever in the B2B landscape. Tune in now! https://hubs.la/Q02VdyJq0

Insights and Innovations: A Master Class In Media Agency Pitching for Independent Agency, with Stephen Wright, Global Media Business Director, TrinityP3.

So far we've done three editions of the Trinity for FIVE newsletter. In those three weeks some 500 media and marketing professionals have signed up for the LinkedIn version of the newsletter (in addition to the couple of thousand who already subscribed to our email). If you would like an easy to read Sunday digest with the five adland articles you need to read each week (in about five minutes) you can subscribe below. Linkedin version here: https://lnkd.in/gPmGnE6x Email version here: https://lnkd.in/gB8Cn7jk Darren Woolley, Lydia Feely, Nathan Hodges, Stephen Wright, Ellie Angell, Kylie Ridler-Dutton, Anton Buchner, Nic Christensen, Nick Hand