Unleash Health® | The Prevention-as-a-Service® Company

We’re excited to announce that, starting this week, Unleash Health is an open platform for the world’s leading health and longevity scientists. Our mission is to make cutting-edge preventative health science accessible to every human on Earth. We are proud to partner with top researchers globally to democratize this access. Who are the scientists? Pioneers in nutrition, movement, mind, sleep, beauty, metabolism, gut health, aging, and immunity. 22 scientists have already joined us from institutions such as King's College London, Stanford University, University of Sydney, Springfield College, & UC San Diego. How do we deliver this? Through 100+ 7-day health journeys, built on 10,000+ scientific studies, in the form of 12,000+ micro-interventions and personalised using precision AI. Who can access it? Everyone. Because the world’s most loved and trusted brands sponsor the health journeys of their customers and consumers. Together, we are designing a new paradigm where the science of preventative health is no longer trapped in the latest journal article, but transformed into an experience that is accessible to every human on Earth. You can learn more by visiting the link in the comments.

In today’s market, brand loyalty isn’t just about price, perks, and points—it’s about experiences that connect with consumers on a deeply human level. As consumers seek brands that help them lead healthier lives, an extraordinary opportunity awaits those ready to redefine loyalty and unlock billions in new value. Visionary brand leaders are redefining engagement & loyalty by shifting away from a transient & transactional mindset to one rooted in health. These brands are emerging as heroes in the new prevention economy, becoming key players in integrating health and wellness into everyday life. Mind: lululemon has built brand loyalty by promoting mental well-being far beyond athleisure—Nikki Neuburger gets it. Movement: Saucony’s innovative challenges encourage people to run as far as they scroll online—Joy A. gets it. Nutrition: Mondelēz International is leading the way in mindful snacking, a practice focused on helping consumers snack with intention—Christine Montenegro McGrath gets it. Social: NIVEA cares beyond the skin and builds loyalty through its mission to combat social isolation—Axel Adida gets it. Sleep: Estée Lauder bridges the connection between sleep and skin health, reinforcing wellness through beauty—Jennifer Palmer gets it. Self-Care: Dove champions self-esteem and mental well-being, creating a brand experience centered on empowerment rather than product promotion—Nuria Hernández Crespo gets it. These brands aren’t just building awareness; they’re impacting human health at scale. At Unleash Health® | The Prevention-as-a-Service® Company, we’re proud to be expanding our partnerships with the world’s leading brands to power this prevention economy. As brands adopt Prevention-as-a-Service®, they’re not only weaving health into the daily lives of consumers but also driving unprecedented engagement and brand outcomes. As our tagline goes, the future of brand engagement and loyalty is health - it's fast becoming the secret in the growth sauce for world leading brands.

In today’s market, with performance parity across many sectors, products can’t just exist—they need to resonate on a deeper emotional level, offering benefits rooted in health, joy, and aspiration. Liquid Death's Mike Cessario put it best: “Strong brands mean more to people than the product itself – it’s when your brand transcends the functional benefit.” It's why leaders like Nikki Neuburger of lululemon, have positioned the brand as a leader not only in athleisure but in promoting mental and physical well-being as inseparable parts of everyday life. Or Beiersdorf 's Astrik Karapetian's having launched a global mission through their leading brand NIVEA to combat social isolation and promote meaningful human connections. Or Blackmores Group's Joanne Smith, on how good health unlocks our ability to experience the best that life has to offer - physically, mentally, and emotionally. With health-conscious, and values-driven consumers seeking more meaningful experiences, we are on the verge of a new engagement paradigm. Unleash Health's Prevention-as-a-Service® is making personalized preventive health accessible to every human on Earth. We’re proud to be scaling with leading global brands who leverage our platform to dramatically amplify the engagement and health of their consumers, creating deeply human 1-to-1 connections and an unfair brand advantage. Join our partners across beauty, vitamins & supplements, hospitality, apparel, footwear, personal care, and consumer tech. We’re leading the way in a new era of brand-consumer engagement.

At Unleash Health, our mission is to improve 1 billion lives by 2033. Unleash Health is the world’s first Prevention-as-a-Service® company. We are harnessing the power of collective brand action to catalyze a prevention-first future for everyone. To prevent chronic illness and bring more health and joy to everyone, everyday. If your brand strives to amplify its positive influence in your customers’ lives to build a bigger, more loyal base, then your brand can be part of this global community. Amplifying prevention so your customers can thrive and live their best lives. Join us: https://unleash.health/

We are thrilled to welcome Dr. Wendy Troxel, a globally recognized expert on sleep, to Unleash Health. Dr. Troxel’s groundbreaking work has shaped the global conversation on sleep health and has inspired countless individuals to prioritize their rest for better health and wellbeing. Dr. Troxel is the author of “Sharing the Covers: Every Couple’s Guide to Better Sleep,” which the The New York Times spotlighted as one of the "7 Books for Better Sleep." Her research has been widely covered by media giants like CNN, The Wall Street Journal, and the BBC. Dr. Troxel’s expertise will empower Unleash Health users with practical, science-backed insights to unlock the transformative power of sleep —enhancing health, well-being, productivity, and even relationships. On joining Unleash Health, Dr. Troxel shared: "I’m excited to be part of a mission-driven company like Unleash Health that is dedicated to making preventative health accessible on a global scale. Sleep is foundational to every aspect of health, and I look forward to helping more people harness its benefits through this innovative platform." Dr. Ramin Rafiei, Ph.D. Founder and CEO of Unleash Health, expressed his excitement: "We’re honored to have Dr. Troxel join our growing team of world-leading experts. Her unrivaled expertise in sleep science will be instrumental in developing journeys that equip our users with the tools they need to thrive. At Unleash Health, we believe in the power of small, scientifically proven steps to transform lives, and Dr. Troxel’s contributions will undoubtedly help us achieve this vision." With Dr. Troxel onboard, Unleash Health continues its mission to impact 1 billion lives by democratizing access to the world’s best health science, making wellness journeys that are not only accessible but deeply transformative.

3.5 years ago, I returned to Sydney from Miami, armed with two key insights: 1. To curb the growing epidemic of chronic and mental health conditions, we need an unconventional approach. It became clear that we had to stop looking for the solution in the medical economy. 2. Any scalable approach must first align values, incentives, and outcomes with its economic beneficiaries. For the next two years, I engaged with hundreds of stakeholders both inside and outside the medical economy. What became evident is that the brands we love and trust—the ones we interact with daily—hold a unique power. These brands have far greater influence and incentives to keep consumers healthy than anyone within the medical economy is resourced or incentivized. With this realization, we published our blueprint, "Prevention as a Service® – A Business Model That Will Fix Healthcare," which garnered significant media attention, and Unleash Health® | The Prevention-as-a-Service® Company was born. Today, as a science and technology company we combine cutting-edge science & AI with brands to revolutionize the modern wellness journey. Our partners are among the world's most trusted and loved brands, whose visionary CMOs understand the transformative potential of Prevention-as-a-Service® in driving deep and meaningful engagement with their customers and consumers. With Unleash Health the future of brand engagement and loyalty is healthy consumers.

lululemon did more for global health this past month than any public health intervention could dream of. Their 2024 Global Wellbeing Report revealed that despite 89% of people taking more action to improve their wellbeing, we’re still stuck in a cycle of stagnation. Levels of physical, mental, and social health haven’t improved, with 53% of respondents citing conflicting information on how to live and feel better. The takeaway is clear: simplicity wins. The report suggests that an intuitive, balanced approach—grounded in self-awareness, movement, and community—has the potential to break the burnout cycle and drive better health outcomes. At Unleash Health® | The Prevention-as-a-Service® Company, we believe the future of health and longevity is in creating everyday wellness that fits seamlessly into life. This is something brands like Blackmores Group, ASICS, and lululemon excel at— they inspire us to eat well, sleep better, run further, connect more, and embrace mindful living. Such brands are the heroes of the prevention economy. By leveraging the cultural influence and reach of such brands, we’re redefining health & longevity to be about living well every day. Global brands are using Prevention-as-a-Service® to weave health into the fabric of daily life for everyone, creating deep and meaningful connections and setting themselves apart. It’s this everyday simplicity that will become the future of health and longevity.

So simple and an incredibly important reminder Dr Brendon Stubbs! I can be guilty of this and I have recently forced myself to take frequent wellness movement breaks through the day. Unleash Health® | The Prevention-as-a-Service® Company has fundamentally changed my mindset to focus on bite-size preventative daily activities across the 6 key pillars of good health and wellness. Small and simple shifts reap big rewards. Let’s get moving. P.S. I have the best boss in Shawn Seamans who is incredibly supportive in so many great ways, and that’s the one aspect of this hilarious video (those shorts 😂) that doesn’t apply to me.

We are excited to announce that Professor Brian Thompson, a world-renowned expert in exercise science from Springfield College, USA, is joining our Health Science Team. “Unleash Health is setting a new global standard for preventative health, and I’m excited to contribute to their mission by helping people move better and live healthier lives. I am thrilled to be joining Unleash Health. For the first time, brands are harnessing cutting-edge science to impact the health and wellbeing of their customers at scale,” said Professor Brian Thompson. Welcome aboard Brian!

Chief Marketing Officers: The Heroes of the Prevention Economy While Chief Medical Officers are the champions of the medical economy, Chief Marketing Officers (CMOs) are the heroes of the prevention economy. The future of health and longevity is about creating everyday wellness. This transformation depends on how culturally valuable and desirable preventative health becomes—and it’s CMOs who hold the keys to unlocking this shift. Through the cultural influence and reach of leading brands, preventative health can be woven into the fabric of daily life, making health & longevity about living well every day. It’s the brands that inspire us to run further, sleep better, connect more, eat well, and embrace mindful living, that are shaping this future. Leaders like Melanie Allen at Brooks Running, who champions running as a lifestyle that keeps us moving daily, and Kathryn Burke Pratt, former CMO of Saucony, who launched innovative challenges to get people to run as far as they scroll online. Or Joanne Smith, Chief Brand, Innovation, Communications Officer of Blackmores Group, who launched the Good Health Changes Everything campaign to promote a sense of ownership over simple, everyday behaviors that have such a profound impact on how we feel. These are more than campaigns—they are cultural shifts that make wellbeing a part of life. Nikki Neuburger, Chief Brand Officer at lululemon, is another prime example of this shift. Through her work, lululemon has positioned itself as a leader not only in athleisure but in promoting mental and physical well-being as inseparable parts of everyday life. Thibaut Mongon CEO at Kenvue is working tirelessly to ensure that personal care goes beyond the products we buy—it’s about the choices we make every day for a healthier future. The outsized impact of our global brand partnerships has never been clearer. Forward-thinking CMOs who recognize the immense opportunity in this space are using Prevention-as-a-Service® to drive deep and meaningful engagement with their customers and set themselves apart. At Unleash Health® | The Prevention-as-a-Service® Company we believe the future of engagement & loyalty is healthy customers.