Vamp

We’re excited to be partnering with AiMCO – Australian Influencer Marketing Council on their inaugural beauty influencer marketing events in Sydney and Melbourne, as featured in Campaign Brief. These events are bringing together industry leaders to discuss the evolving world of influencer marketing, and we’re proud to be part of the conversation. Stay tuned as we share more insights from the events! #InfluencerMarketing #BeautyIndustry #MarketingEvents

Your latest social media updates are here! Last month brought a wave of updates across major platforms, introducing tools and features that are reshaping how audiences engage with content. Here’s a snapshot of what’s new: 1️⃣ TikTok Enhancements: Under-18s Restricted from Using Appearance-Enhancing Filters: Promoting authenticity among younger users. Desktop Version of TikTok Studio Launches: Empowering creators with robust editing tools. Custom Names for Followed Accounts: Improved organization for better engagement. LIVE Event Countdown Stickers Introduced: Building anticipation for upcoming events. 2️⃣ Instagram Innovations: Testing of Personal Link Pages for Meta Verified Subscribers: Centralizing links for easier navigation. New Video Notes Feature: Fostering deeper engagement through personalized messages. Ability to Add Media to Carousels Post-Publication: Allowing dynamic updates to ongoing campaigns. 3️⃣ Facebook Features: Story Insights Now Available: Understanding what resonates with your audience in short-form content. Early Access Posts for Broadcast Channels: Delivering exclusive content to loyal followers. 4️⃣ X (Formerly Twitter) Updates: Hide Engagement Metrics: Encouraging creative experimentation without public scrutiny. Pinch-to-Zoom for Videos: Enhancing user experience with detailed viewing. 5️⃣ LinkedIn Improvements: Upgraded Search Functionality: Identifying trends and connecting with niche communities more effectively. These updates are designed to empower creators and brands to innovate and connect with their audiences more effectively. For a comprehensive breakdown and insights on how to leverage these changes, head to our blog now! #socialmediaupdates Featured creator: @sophie__church for Jacob's Christmas 2023

Social media listening is the secret weapon for brands looking to truly connect with their audience. 👂💬 It’s about more than tracking likes and comments—it’s about understanding conversations, trends, and sentiment across platforms to guide your strategy. Here’s what you’ll learn in our latest blog: 1️⃣ What social media listening is: Go beyond basic monitoring and uncover deeper insights. 2️⃣ Why it matters: Learn how it can help you track brand health, identify trends, and improve customer satisfaction. 3️⃣ How to do it right: From setting up tools to interpreting the data, we share actionable steps to get started. 4️⃣ What to avoid: Common pitfalls that could limit your success. Whether you’re building a campaign or looking to improve your customer experience, social media listening is a game-changer. Ready to dive deeper? Head to our blog now for the full breakdown: https://ow.ly/RZWi50UnkYm #SocialMediaTools

Our latest TikTok trend report is here! From playful catchphrases to viral audio clips and quirky challenges, this month is packed with creative opportunities for your content. Here are the top trends to jump on: 1️⃣ 'Holding Space for the Lyrics of Defying Gravity': Inject playful drama into everyday scenarios with this viral catchphrase. 2️⃣ 'Rich Girl' Sound: A versatile audio clip perfect for aspirational, lifestyle, or even pet-related content. 3️⃣ 'I Like My Soot-Case' Trend: Lip-sync to this soundbite with humorous captions that highlight quirky life or product moments. 4️⃣ 'Suspect' Running Challenge: Narrate funny, police-style descriptions of friends or family members pretending to flee a scene. Don’t miss out on creating scroll-stopping videos. Visit our blog now for the full rundown: https://ow.ly/L2Jk50UnkB2 #TikTokTrends #TikTok

It’s a common misconception that social media success is out of reach for small businesses, but it doesn’t have to be. Our latest guide breaks it all down, covering: ✅ What channels to prioritise: Find out where your audience spends their time and how to focus your efforts for maximum impact. ✅ The best content to post: Discover what resonates most with your audience, from photos to videos and everything in between. ✅ How to build a winning strategy: Step-by-step guidance to create a plan that fits your business goals and available resources. ✅ Answers to your FAQs: From ‘How often should I post?’ to ‘How do I grow my followers?’, we’ve got you covered. ✅ The outcomes to expect: Learn what results you can achieve and how to measure success effectively. Social media doesn’t have to be overwhelming. Dive into the full guide on our blog and take your small business to the next level: https://ow.ly/lzgJ50UiRC9 Head to our link in bio now. #socialmediaforsmallbusiness #smallbusinesses

Unlock the full potential of Instagra by mastering your Insights. Their free tools offer valuable data on your followers, engagement, and reach, enabling you to: 1. Understand your audience: Gain insights into the age, gender, and location of your followers to tailor content that resonates. 2. Evaluate content performance: Identify which posts are driving engagement and adjust your strategy accordingly. 3. Test and optimize strategies: Experiment with different content types, hashtags, and posting times to discover what works best. Ready to elevate your Instagram game? Dive into our comprehensive guide to learn how to access and interpret these insights effectively. Get the full rundown now: https://lnkd.in/epUaucyG #instagraminsights

Building a thriving community doesn’t have to start from zero. Instead, tap into existing, vibrant communities that align with your brand’s values and audience. Here’s how to do it effectively: ✅ Define your brand identity and audience: Know who you are and who you want to reach ✅ Find relevant, active communities: Look for groups where your audience is already engaged, like TikTok beauty sub-communities ✅ Engage with interactive, shareable content: Go beyond promotions ✅ Align with community values for authenticity: Stay credible by partnering with influencers who genuinely live the lifestyle your brand represents. By joining conversations and adding real value, your brand can connect authentically and grow without starting from scratch. Get the full rundown on this strategy now: https://ow.ly/YY6U50U8R39 #InfluencerMarketing #CommunityBuilding

Here’s what 2025 holds for influencer marketing: 1️⃣ Brands embracing trends: More brands will confidently jump on trends, but standing out will require pushing creative boundaries to stay unique. 2️⃣ Multichannel campaigns: Beyond trends, brands will weave influencers into big, cross-platform campaigns for cohesive storytelling across channels. 3️⃣ AI's role: From workflow automation to creative boosts, AI will expand, though too much AI-driven content may risk losing that human spark. 4️⃣ Entertainment-led marketing: With crowded feeds, brands will focus on entertaining audiences to stand out, using AI to fuel fresh, imaginative content. 5️⃣ B2B creator growth: B2B brands will engage influencers on LinkedIn and other platforms, building relatable, personality-driven content for professional audiences. 6️⃣ Shift to search and share: TikTok and Instagram are moving away from mindless scrolling, so brands must focus on creating searchable and shareable content. 7️⃣ Community for conversions: Engaging existing communities through creators will drive brand loyalty and conversions. Read the full rundown: https://ow.ly/2Kzq50U4UXL #InfluencerMarketing

Want to crack the code on TikTok advertising? Here’s why it’s worth the hype: 1️⃣ TikTok’s unique algorithm amplifies discoverability, giving brands a chance to reach massive, engaged audiences. 2️⃣ Creative freedom and built-in editing tools let brands show up authentically and create relatable, trend-driven content. 3️⃣ The community-first vibe on TikTok fosters high engagement—ads here feel less like ads and more like native content. 4️⃣ The results? Real-time feedback and insights to optimise campaigns and reach Gen Z and millennial consumers who live on TikTok. Ready to see your brand thrive on TikTok? Get the full breakdown: https://ow.ly/uf8K50U4USI #TikTokAds #InfluencerMarketing

We're over the moon to be one of just two finalists for the AiMCO – Australian Influencer Marketing Council Best Influencer Marketing Technology Service Award for 2024. See you at the final 😉 🤞