AI: The “Dirty” Word in Marketing
Yes, we use AI—and just to be clear, it’s JUST a tool and won’t be replacing us anytime soon.
AI is revolutionising the way marketers, creatives, and businesses operate. Managing the creative vision and strategic direction of a brand's digital presence remains a complex, high-investment task. We’re expected to always perform at our peak—being everywhere our audiences and competitors are, at all times, with the most compelling offering.
Like many others, we use AI to:
💪 Increase and optimise productivity
💡 Spark inspiration
📊 Predict and analyse consumer behaviour
🎯 Keep up with the fast-evolving digital landscape
AI may enhance workflows, but it doesn’t replace the human touch that’s crucial in marketing. Creativity, emotional intelligence, and strategic decision-making still lie firmly in the hands of experienced marketers and creatives like us.
While AI can analyse data and suggest optimisations, it doesn’t possess the nuanced understanding of brand identity, customer sentiment, or the cultural context that shape meaningful campaigns.
AI can tell you what works, but it’s our expertise that determines how to make it work for a particular audience, how to connect emotionally with customers, and how to navigate brand positioning in a complex, ever-changing landscape.
The magic of marketing lies in our human ability to tell stories, build relationships, and create experiences that resonate on a deeper level.
AI helps, but it’s still us steering the ship. 🚢
