Alannah Le Cross

Is your website scaring off potential clients? Your website is packed with great information… but here’s the thing. When potential clients land on it, they feel like they’re drowning in jargon and bullet points. So they bounce—and you’re left wondering why all that great content isn’t converting into sales. If you’re getting high traffic but low conversions, this could be why. The reality is: information overload doesn’t build trust. It builds frustration. But I've gotchu. -Let's simplify your content with clear UX and a focus on benefits over features. -Let's use addictive copy to engage your people, welcome them in, and keep them interested for the long haul. -Let's identify the specific outcome they'll find with you and bring it to life for them. Your turn: Book a call and let's turn that wordy website into a conversion powerhouse. #copywritingtips #conversioncopy #websitecopy #contentstrategy #marketingtips

4

TRANSPARENCY | In one of the most sensational news stories of the year, AdNews Australia digs deeper into the almost unbelievable domain spoofing and fraudulent diversion of ad dollars we've seen. Especially from such a strong and well respected brand as Forbes. Here in this article our Performance Executive Angus Beven contributes to an important conversation as transparency continues to be one of the top challenges for us all. "The frustrating part of this problem is that even with ad verification tech widely adopted, advertisers were still displaying ads on this ghost website for years, undetected.  This indicates the need for not only innovation in the ad verification space, but adjustments from a trading sense,” said Beven. “To combat running against MFA and fraudulent inventory, as an agency we’re starting to move towards site inclusion lists, rather than exclusion, to run our display ads only on vetted, trusted domains.” If you are concerned about where your ads run and want to understand this space more, let's talk. Stephen Leeds Jacquie Alley GAICD Sam Cousins #mediareimagined #transparency #adfraud #programmatic

15

🚀 Preparing to launch a business? Our FREE Business Startup Checklist is here to guide you through some of the most important steps! From the essentials to branding and web design we've got you covered. Download it now and start your journey to success! 📈✨ #BusinessChecklist #StartupSuccess #Entrepreneur #SmallBusiness #BusinessTips #Branding #WebDesign #BusinessLaunch #FreeDownload

1

Benefits of paid ads for Canberra businesses: ➡️ traffic ➡️ specific targeting ➡️ brand awareness ➡️ conversion tracking ➡️ competitive advantage ➡️ adjustable ➡️ global potential ➡️ full-control for advertisers ➡️ data transparency ➡️ cutting-edge technology ➡️ Better ROI ➡️ and sooo much more. Read our blog to learn more.

We've all been there – staring at a blank page, waiting for the words to flow but feeling utterly stuck. Writing slumps can be incredibly frustrating, especially when you're up against a looming deadline. Clients don't account for "slump breaks" in their timelines; they expect their work to be delivered on schedule, regardless of the creative blocks you might be facing. So, how do you push through and keep the words flowing when it feels impossible? Here are three tried-and-true ways to get out of a writing slump: 🖇️ Change Your Environment: Sometimes, all it takes is a change of scenery to spark new ideas. Try writing in a different location – a park, a café, or even a different room in your house. The new surroundings can offer fresh perspectives and inspire creativity. 🖇️Set Small Goals: Overwhelmed by the idea of writing an entire article or chapter? Break it down into smaller, manageable tasks. Aim to write for just 10-15 minutes, or set a goal to write 200 words. Small accomplishments can build momentum and help you overcome the initial inertia. 🖇️ Read and Reflect: When writing feels impossible, reading can be a great way to reignite your passion. Pick up a book, read a few articles, or explore different genres. Reflecting on what you read can provide new insights and ideas that can fuel your writing. Remember, every writer faces slumps. What matters is how we choose to overcome them. #WritingTips #Creativity #Inspiration

5

Australians spend an average of 1 hour and 46 minutes on social media each day. ⏰ This time is a valuable opportunity for brands to engage with their audience. Is your content capturing attention? Let Virtually Social craft a social media strategy that keeps your brand top of mind for Aussie consumers. Let’s make every minute count! ⏳ Source: Data Reportal . . . #VirtuallySocial #socialmediastrategy #digitalmarketing #socialmediatime #australiantrends #contentstrategy #brandengagement #digitalmarketing

1

BOOST YOUR ONLINE PRESENCE: UNBEATABLE SEO PACKAGES FOR AUSTRALIAN WEBSITES

1

Join the FREE "Learn how to use TikTok for your business" webinar hosted by Adelaide Business Hub and NINKI Content Marketing. 📱 Understand TikTok's role in your marketing strategy 📈 Develop a basic TikTok strategy 🎥 Get practical tips for engaging content 📅 20th Aug, 10-11am Register here👇

4

1 Comment

Authenticity every step of the way, we enjoy your ethos Norm Calmeyer - just like GAS Marketing Automation's 2nd Value: G:Gratitude, A:Authenticity, S:Sychronicity 🙏

3

Last week I had a chat with Umar Alam about storytelling and narrative writing as part of marketing and advertising. I just wanted to share a little snippet of this chat. Asking questions like 'What is the most important part of creating a compelling narrative is?' 🧚‍♀️ To me, good characters. Characters in books, films or games (and any medium) are what your audience feels connected with. The person consuming that story feels aligned with the character. In advertising, especially when using story-based techniques - the character is the consumer, they should be able to see themselves presented in some form as a part of the story. When you're looking to make an ad or story that resonates with people and connects with them - find or create a character that your audience will align with. Who is your audience? What journey are you taking them on? What part of their journey (day, week, life) will they need your product to over come something? This is my approach anyway to storytelling ads or just developing ads in general - storytelling is kind of my go to. Let me know what you think! 🌺 #storytelling #ads #marketing #socialmediamarketing #marketingstrategies

7

Aotearoa New Zealand’s biggest podcasting platform gets makeover The Community Access Media Alliance’s (CAMA) accessmedia.nz platform has undergone a major makeover to ensure Aotearoa New Zealand’s niche media sector meets communities where they access content. The accessmedia.nz platform, which houses more than 1,000 podcast titles generated by CAMA’s 12 Community Access media organisations, originated in the mid-2000s and has grown to be a key part of the sector’s success. Today’s accessmedia.nz makeover includes a number of new features including being available in Te Reo Māori and marks a shift in strategy. Platform’s project lead, Phil Grey, says successful podcast delivery depends on identifying audience expectations regarding where and how to find content. “We’ve taken a step sideways with this – focusing on mobile optimisation in favour of the existing accessmedia.nz app. That’ll keep working for most, but we will cease any development, meaning that as devices and operating systems advance, the app will become redundant. “ And that’s ok, Grey adds. “With most CAMA content also being added to the major global platforms, we find our audiences. A separate app is costly, and in the current environment, we can do far better investing in adding features to the main accessmedia.nz platform”. The accessmedia.nz platform is funded by NZ On Air, and the sector’s larger stations deliver more than 1,000 podcast listens per day*. *measured using IAB standard measurement of ‘listens over 1 minute’ in duration. #podcast #podcasts #podcasting #nzmedia #communityradio #accessmedianz

9

1 Comment

Hit a ceiling and want to make your social budgets work harder? Lift and shift your social creatives into News Corp Australia's trusted environments and #Activate your campaigns across our network with ease for maximum impact this #retail season. Have you noticed how fast people scroll on socials these days? (Guilty! 🤚) It’s frustrating to see your advertising dollars going to impressions that fly by in a flash. We can dramatically increase your attention in-view time by lifting your social ads onto our network this #BlackFriday, #CyberMonday (and dare I say it, #Christmas 🎄) Best of all, our campaigns are now powered by AI optimisation—automatically enhancing headlines and creatives at no extra cost! Reach out to our team for an update on our latest promos! (too hot to post here 😉) #LiftAndShift #NovaAI #DigitalAds #AdPerformance #NewsCorpAustralia #Marketing News Corp Australia News Xtend Freya English-Tait MariaLisa Lonardo Esther Power Henry Lee Daryl Clark Bruce Samazan #christmas

15

🚀 A major leap forward and a step in the right direction: MEDIA BUYERS REACT TO News Corp Australia’s #D_CODED2024 showcase! The recent unveiling of News Corp Australia’s digital marketing solutions at D_CODED sent ripples of excitement through the marketing industry. Media agency leaders, buyers, and planners are applauding the publisher’s laser focus on #data #security and its proactive approach to navigating the #cookieless landscape, providing marketers with renewed confidence in audience targeting and tracking. Feedback from industry leaders are overwhelmingly positive, with OMD Australia’s Co-CEO Sian Whitnall saying “News corp Australia is in a leadership position when it comes to connecting their ecosystem, supporting advertisers and marketers in being able to navigate a fragmented ecosystem.” Meanwhile, Lorraine Woods, Head of National Trading, Atomic 212º, said that it was “exciting to see News Corp pioneering the way in the signal-less world.” Read more market reviews courtesy of Arvind Hickman from B&T here: https://lnkd.in/dhvUc5g9 Unlock your brand’s potential with Intent Connect: https://lnkd.in/dkBbgZ3N #NewsCorpAustralia #D_CODED2024 #DigitalMarketing Louise Barrett Belinda MacPherson Danny Lavell Nicole Ware Kelly Healy Mark Treasure Nathalie Delpierre Adam Kron Alexandra Bliekast Michael Desiere Daniel Macinante Simone Mainprize Sheridan Comer Ryan Cooke Ryan H. Matthew Wheeler Natasha Cormier Damian Cleary Dianna Molinaro Sazdanoff Paul Blackburn Mark Brownie Jessica Gilby Natalie Grabbe Laura Saleh Helen Karambilas Erin Rees

22

Trust is key – 67% of Chinese-Australians rely on Chinese-language media sources. This also means there is a huge opportunity for your brand to connect with this community through these trusted channels. Cross-cultural marketing presents unique challenges, but understanding the media consumption habits of Chinese-Australians can make all the difference. The Lowy Institute reveals that many Chinese-Australians trust Chinese-language sources more than English ones. We can help you navigate these complexities with our expertise in cross-cultural communication and marketing strategies. Engage, connect, and grow with us! https://buff.ly/3Ng0n7N #brandtrust #digitalpresence #mediaengagement #chineseaustralianmarket #crossculturalmarketing

1

While your super can seem like a 'set and forget' investment, you might find there are more suitable options than the default ones. There are thousands of ways (if not more) you can invest your super. We work with client regularly to ensure their super is set on the right path for them. https://ow.ly/UioG50Tc4r8

1