Ocean Spray Cranberries (AU, NZ)

🧃JUICY NEWS 🧃 Our newest flavour is officially in production and is due to hit select shelves in October - check your local stores 🙌 Here are some tantalising clues as to what it could be ⬇️ ✅Delicious Ocean Spray Cranberry juice blended with a flavour that has long been a FAMILY FAVOURITE. ✅This product is continuing to meet Aussies’ demands for LOW SUGAR products. ✅84% of customers who tasted this product said it was REFRESHING. Any ideas? Leave your guesses below! 👇 #oceanspray #productlaunch #oceansprayanz #marketing

Time to refresh your feed… 🌊 Our Healthy Refreshment Outdoor and Online campaign is officially live 🎬 Thanks to our creative team at The Reactor and Elise Hedley Dale at Media Words for capturing how a glass of Ocean Spray really makes you feel in our new ad campaign for Low Sugar Cranberry. Anyone feeling thirsty? 🤔 #adcampaign #advertising #oceanspray #oceanspraycranberries #outdoorcampaign #digitalcampaign

For the last 8 years, we’ve partnered with Coastrek’s Wild Women On Top for their fundraising events across Australia. These events are all about getting people out into nature, hiking 20, 30 or 50km - this year to raise funds for the heart foundation. Heart health is something we think about a lot, given the mighty Cranberry’s natural antioxidant properties and positive impacts on heart health. So, we thought it was fitting to donate some of our Craisins to fuel them on the hikes. #oceanspray #coastrek #health #fundrasing #heartfoundation

Ocean Spray Ingredients jumped into the bog for a chat with one of our fabulous farmers, Adrienne Moller. If you wanna hear first-hand about the harvest, Adrienne takes you through it step-by-step, as well as giving you a little insight into why these multi-generational Cranberry farms can lead the way on sustainable farming practices. Farmers are at the heart of our agricultural co-op, so we love any chance to hear them chat cranberry. #oceanspray #oceansprayingredients #cranberries #farmers #coop

We love partnering with talented recipe creators to come up with creative, delicious ways to use cranberry. In the last few months we've seen everything from cranberry marshmallows to roast brussel sprouts with bacon and Craisins. Head to our instagram https://lnkd.in/gjpWX2pP to see the full recipes! #oceanspray #influencers #oceansprayanz #collaboration

Our latest campaign is a bold, fun reminder of the powers of the mighty cran. Made with our Creative partners The Reactor and Media partners Media Words we’re so excited to see how this campaign resonates with cranberry lovers of all ages. #oceanspray #mediawords #thereactor #oceansprayanz #cranberries #partnerships

Feast your eyes on the Top Chef TV contestants demonstrating the versatility of cranberries! One of our fabulous farmers featured on Season 21 of Bravo TV. rootedinred.co took the chefs through the basics of cranberry farming. Ocean Spray Cranberries is a farmer cooperative, and it's always great to see our expert farmers sharing their love and knowledge of cranberries. Looks like the chefs cooked up a storm! #oceanspray #cranberries #topchef #bravotv

We know the power of Out-of-Home is strongest when multiple formats are used to reach and impact audiences at different points throughout their day. And Ocean Spray Cranberries knows it too.   In its latest campaign planned by Media Words, the brand is running an epic multiformat campaign to ensure its Craisins and Cranberry Classic Light drink are on people’s mind the next time they step in the supermarket.   To maximise creative effectiveness, Ocean Spray has used distinct brand codes and applied the 3, 7, 10 golden rule of Out-of-Home advertising:   ⭐3 elements: text, image, logo   ⭐7 words or less   ⭐10% minimum logo area   Elise Hedley Dale #changetheconversation #outdooradvertising #oceansprayanz

Pure Cranberry is exactly what it says on the bottle - 100%, pure, unsweetened cranberry. With Stuart Alexander & Co., we’re continuing to build distribution and sales for Pure across supermarkets nationally - and customers are responding. Pure is expanding the juice category, contributing to the 82% of category growth attributed to new users and increased volume. 

March 8: International Women’s Day. We’d like to take the opportunity to celebrate the women who own and lead over half of our cranberry farms, as well as the women behind the scenes who run our sales, marketing, distribution and more. They’re the hard work and love behind the flavour we all enjoy.