Auberge Resorts Collection, San Francisco, California The Hearst Hotel

Opening in 2026

The Legend Continues With The Creation Of A New Hotel

A rare opportunity has begun. The Hearst Building, once the heart of the Hearst newspaper empire, will be reimagined into the most stylish address in the city: The Hearst Hotel, Auberge Resorts Collection. Opening in 2026, the hotel will define a new standard of West Coast style, luxury and vibrancy in the City by the Bay. Its concept and design will reverberate with the story of an iconic building of one of the visionary families of the American story. Ideally situated in Union Square, the historic structure will define the next generation of great city hotels, and serve as a dynamic social hub for the city.

A reimagining of an iconic historic building set in the heart of San Francisco
150 Hearst-inspired guest rooms and suites
A main floor brimming with dining venues, bars and libraries featuring architectural elements inspired by Hearst’s own collection
Rooftop bar and event space
Vibrant setting just steps from Union Square
Light-filled fitness and wellness center

Pendant lights in a San Francisco Hotel — The design will nod to relaxed West Coast living while harkening back to the European inspired design of the Hearst's family collection

golden gate bridge — The design will nod to relaxed West Coast living while harkening back to the European inspired design of the Hearst's family collection

Captivating design inspired by its setting

The Hearst Building, originally built in 1898 and home to the San Francisco Examiner until the 1960s, was the center of making and recording the news of the day.

Steeped in incredible history, the Spanish Revival-style building reflects the elegance of a time gone by with Tennessee Pink marble on the lower floors, and a terra cotta façade reaching to the roof parapet. Architect Julia Morgan’s famed entryway, with its ornate bronze medallions and signature crest, remains as inspiring today as ever.

Come drink, dine and be inspired at the confluence of where Old Media and New Media meet to create a dynamic gathering place. Following an extensive interior renovation and redesign, the 13-story landmarked building will open as The Hearst Hotel, complete with an Auberge Spa, grand lobby, social spaces, glittering rooftop bar and destination restaurant.

Following an extensive interior redesign by the acclaimed creative team, Roman and Williams, the 13-story landmarked building will open as a 150-room hotel, The design will nod to relaxed West Coast-living while harkening back to European design inspired by the architectural antiques from Hearst’s own collection of Spanish and English remnants.

A San Francisco Social Hub

A unique home away from home inspired by its place, its architecture, and the spirit of one of the country’s most unique communities—all enveloped by an elevated sense of luxury. The Hearst Hotel will immerse travelers in the rich culture and traditions of San Francisco, and create a dynamic new gathering place for the city’s locals.

Woman in a garden room in an Auberge Spa

The Auberge Spa

San Francisco brims with an unmistakable energy. But step inside our holistic Auberge Spa, and you will be transported to a world of calm and utter serenity in the heart of the city. Indulge in all-natural treatments that nourish mind, body, and soul—and emerge renewed.

Getting Here

A historic property in the heart of downtown San Francisco.

The Hearst Hotel is ideally located in the heart of San Francisco’s luxury hotel market, centered between SOMA, Union Square, Nob Hill, and The Embarcadero.

Voted by Travel & Leisure as one of top hotel brands in the world

Auberge Resorts Collection is capturing guests’ imaginations through the unique design and one-of-a-kind experiences of its hotels.